This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
By implementing a learning management system (LMS) , you can facilitate all of these efforts and centralize training and education into one platform. Lets explore the top ways your nonprofit can use an LMS to advance its mission. With an LMS, your nonprofit can: Design a structured onboarding process.
Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Ed Salvato, LGBTQ marketing specialist. Exhibitors.
The session room becomes a workshop, not a lecture hall. How to Use Your LMS for Flipped Learning. Your association can introduce members to your learning management system (LMS) and online learning programs by offering a flipped learning experience in conjunction with some of your conference workshops and sessions.
TopClass LMS describes how your association can support and enhance corporate workforce development initiatives through learning portals, skills training, credentialing programs, career pathways, and moreand suggests several reasons to prioritize these efforts. Workforce development. Location: New York, NY. More info/register. 1 CAE credit.
You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. A course or a workshop? You’ll have dreams about your online content and LMS (at least I did!),
The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning.
A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.
They’ll have additional opportunities to connect with other attendees while being exposed to your LMS and online learning programs. Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Use your LMS to regulate access for different users to conference materials.
LMS selection. The learning management system (LMS) market has exploded in response. To help you sift through the options, D2L’s buyers guide for associations offers advice on the LMS selection process and walks you through the different system features, capabilities, and support services you’ll encounter out there.
An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. at the number of workshop, event, or conference reg forms that still fail to ask even ONE question about what ppl hope to gain from the experience. Kristi Hedges, Forbes ).
Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.
Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. 1 CAE credit.
Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities. First, let’s take a closer look at what an LMS is. In this guide, we’ll discuss five impactful ways to leverage this technology.
Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.
TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. The competition for talent is as tough as ever.
Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.
Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.
Instructional designers (IDs) design and develop online and face-to-face educational programs: courses, curriculums, workshops, sessions, and training materials. 4: Increase your speed to market. Learners receive a better value for their money and time—resulting in return business and positive word-of-mouth marketing.
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.
You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. A course or a workshop? You’ll have dreams about your online content and LMS (at least I did!),
We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.
Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.
Ask whether your current software effectively supports your marketing efforts, facilitates benefits, and contributes to your organizations growth. A learning management system (LMS) provides associations with a platform that can present courses to members in a user-friendly, streamlined format. Ensure your LMS integrates with your AMS.
Acting on this insight, they shift their live workshops to nighttime, leading to a 30% increase in participation. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.
The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. In-person workshop? Target Marketing: Increase Your Attendance. Host: American Marketing Association. Tue 8/6 at 2 p.m.
Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Invest in marketing.
TopClass LMS explains how it works and shares examples of associations doing this now. Join us for engaging discussions, insightful workshops, and inspiring guest speakers, all infused with the warmth and passion of Latino culture. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). Tue 10/16 at 8:30 a.m.
Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Learn how focusing on individual skill sets and diversities at the workshop level creates better outcomes and more valid exams. Does My AMS Have to Have a Bridge to My LMS? Erin Lemons, Senior Director of Marketing, Fonteva & Protech.
Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Hosts: Billhighway and Mariner Management & Marketing. from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it.
If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Join this Coffee Talk to workshop ideas for effective content production, management and distribution.
Does your association have a popular conference workshop or training class you want to convert into an online learning program? Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. You should still read the ASAE article to get a sense of how the blockchain can be used in other ways beyond cryptocurrency.
Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others.
I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday. – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Hosts: Billhighway and Mariner Management & Marketing.
And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit. 1 CAE credit. Info/register.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.
I can’t resist mentioning her latest project, even though she hasn’t asked me to do it: The Bold Community Workshop on Thursday, September 19. Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities.
MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.
In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. McGovern, MPP, CAE Natasha Bethea Goodwin MS, CAE (moderator), Senior Director of Marketing and Membership, Information Technology Industry Council Mon 10/9 at 8 a.m.
WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.
Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Measure What Matters Workshop (Alexandria VA).
TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. But all video is not created equal.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content