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According to the latest Community Brands Association Trends research, 71% of association professionals listed non-dues revenue as a top strategic priority in the coming year. Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Career stage.
If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like whitepapers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .
Dos and don’ts of picking an LMS. Yes, your members will be using your LMS and you’re getting it for them. So pay attention to the member-facing experience, look and feel but also to the back end of how the technical side of the software works. A good LMS will engage your members and get them learning.
TopClass LMS explains how it works and shares examples of associations doing this now. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two whitepapers, one an introduction to AI for associations and one on developing an AI strategy. Education + mentoring.
When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. However you choose to approach it, membership engagement is a crucial component of retention and satisfaction, so make sure you’re using a tool that puts members first.
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