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Association Brain Food Weekly: 7.16.21

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Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195
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Association Brain Food Weekly: 4.30.21

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Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. (Must join Fridays@4 for free first.). Host: Fridays@4. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC. Mon 5/3 at 1 p.m.

Education 354
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Association Brain Food Weekly: 8.20.21

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Presenters: Andrew Pearson, Chief Marketing Officer, Socio. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty. Host: American Marketing Association. 1 CMP credit. Host: Event MB.

Revenue 195
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Association Brain Food Weekly: 7.23.21

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Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Clinical Assistant Professor at the University of Louisville. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc. Host: PCMA.

Video 195
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Association Brain Food Weekly: 5.7.21

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Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Naomi Brahim leads the work of the Multi-Tiered Systems of Support (MTSS) in Jefferson County Public Schools in Louisville, KY.

St. Louis 370
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Grow Globally: Finding Ways to Reach New Customers and Members

GlowGlobally

Avinash Chandarana and Nikki Walker from MCI facilitated the annual CESSE Management Institute at the CESSE Annual Meeting this week in Louisville. Locally Relevant Marketing & Communication to Build Your Brand & Enhance Customer Value. Reaching Out To Global Markets Through Meetings & Events. Florence Chua, Beijing.

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Association 141+: The Annual Conference Time Warp

Association 141+

Volunteer guidance and diverse streams of marketing? For many they are a significant source of revenue, a hub of learning opportunities, and a group of professionals together in the same place who are looking for something that your association is offering. Join Me in Louisville for #CESSE12! Membership Marketing Blog.