Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. conferences crowdsourcing innovation marketing membership presentations' Trade signage at all your events for special sponsorship recognition. (I I have used this one myself and it works great!).

Tips 150

Tips Marketing Conference Cost 150

Reid All About it

APRIL 4, 2025

A plaque, a profile in the magazine, and a shout-out in the newsletteris that all your associations award winners get? Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m. Award winner recognition. More info/register. More info/register. More info/register.

Revenue 258

Revenue Software Certificate Education 258

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.

LMS 252

LMS Utah DC Indiana 252

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. If you'd like the group to look at a print piece (like a brochure, postcard, magazine, etc.), Register now !

Social Media 150

Social Media Sample Analysis Washington 150

Association Adviser

MARCH 21, 2016

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

Communications 60

Communications Tools Content Strategy 60

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Price 122

HighRoad Solution

APRIL 30, 2025

Print and magazines went digital, and associations realized that creating new revenue streams is essential to funding critical initiatives. Johnny believes that a true partnership is never a simple 1:1 relationship; its a team effort that spans sales, technical, and marketing functions. The digital revolution changed everything.

Case Study 88

Case Study Leadership Revenue Communications 88

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Social Media 98

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 97

Recruiting Recruitment San Francisco Marketing 97

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. Workplace challenges. 7-day communications challenge. . More info/register. More info/register.

Video 213

Video Content Revenue Strategy 213

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. More info/register. Host: WorkerBee.TV More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 89

Content Tips Marketing Certificate 89

Event Industry News

JULY 7, 2021

ABOUT US: Event Industry News (EIN), which is exactly that, launched in 2010; a first exclusively digital magazine in a resolutely print-focused sector. WHO WE ARE LOOKING FOR: We are looking for a Marketing Manager with experience in the events industry, media/publishing, and promoting B2B events. Events Limited.

Marketing 80

Marketing Social Media Technology Team 80

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Examples 148

Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. His quirky sense of humor comes through in his tweets, his blog at Bicycling magazine, and interviews. Not bad for an old guy.

Colorado 150

Colorado Social Media Education Marketing 150

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). Double Your Member Engagement with Very Little Marketing. Associations are leaving data on the table —rich, valuable data, says Amanda Kaiser.

Montana 369

Montana Education Conference Member Engagement 369

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 167

Strategy Social Media Survey America 167

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Essential email newsletters.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150

Wichita Social Media Kansas Content 150

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. 1 CAE credit.

DC 50

DC Washington Education Content 50

Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Also read social media blogs to learn more about managing and marketing a blog.

Social Media 150

Social Media Review Content Education 150

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Tips 370

AssociationChat

MAY 20, 2020

Biz Events Asia sharing news on a massive market. Ignite Magazine. The Incentivist digital magazine. Making a Marketer Podcast. Meetingsnet.com Digital Magazine. Prevuemeetings magazine. Smartmeetings.com magazine. Association Chat Fantastic set of blogs, chats and community.

Resources 105

Resources Certificate Texas America 105

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 173

millennials Tips Social Media Strategy 173

Higher Logic

SEPTEMBER 12, 2017

E-newsletters and physical magazines. Look at what other organizations are offering and their price level to find a general market rate for your offers. As you diversify your offers, you’ll appeal to a wider audience and increase your chances of landing new partnerships. Online communities. Public websites. Tailor Conversations.

Revenue 222

Revenue Price Directory Newsletter 222

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. writes for his imaginary friend Sue.

Social Media 150

Social Media Content America Marketing 150

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail.

Case Study 96

Case Study Texas Guidelines Revenue 96

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 169

millennials Tips Social Media Strategy 169

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. More info/register.

DC 189

DC Washington Ohio Project 189

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. I’m subscribing to magazines again after taking some years off. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Association disconnect.

Revenue 300

Revenue Review Strategy Content 300

Velvet Chainsaw

MAY 8, 2025

While that may be true for our hospitality partners, only 29 percent of the event planner respondents to PCMAs Annual Meeting Market Survey said attendance at their largest in-person meeting was on par with pre-pandemic levels and one out of five planners said attendance was lower than 2019.

Revenue 52

Revenue Report Survey Industry 52

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. Airbnb and other alternative accommodation services are making inroads into the leisure travel market, but meeting-goers will always want to stay in the headquarters hotel, right? Host: ASAE Marketing Section.

Arlington 150

Arlington Phoenix DC Virginia 150

Associations Now

JANUARY 31, 2020

As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The Clicks are packaged into more precise ad targeting tools that Google hands off to marketers. OAuth-based phishing.

Tools 111

Tools Examples Report Marketing 111

Potomac Core

OCTOBER 4, 2016

Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. One example of aligning its resources is through its software platform. 3 Association Growth Strategies. Time is not our friend.”

Strategy 164

Strategy Member Engagement eBook Revenue 164