Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. If you'd like the group to look at a print piece (like a brochure, postcard, magazine, etc.), Register now !

Social Media 150

Social Media Sample Analysis Washington 150

Association Adviser

MARCH 21, 2016

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

Communications 60

Communications Tools Content Strategy 60

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Price 122

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Social Media 98

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. Workplace challenges. 7-day communications challenge. . More info/register. More info/register.

Video 213

Video Content Revenue Strategy 213

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. More info/register. Host: WorkerBee.TV More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 92

Recruiting Recruitment San Francisco Marketing 92

Thanks For Playing

AUGUST 28, 2012

They send you a check, you send them some magazines, everyone's happy. And you have a $10,000 marketing budget. All of a sudden, we're only managing 1000 contacts, not 10,000, and we have $10 per prospect to market the conference. We have different circles - hell, Google+ is built on it - and they aren't all our BFFs.

Conference 150

Conference Review Resources Marketing 150

Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. His quirky sense of humor comes through in his tweets, his blog at Bicycling magazine, and interviews. Not bad for an old guy.

Colorado 150

Colorado Social Media Education Marketing 150

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Examples 148

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 83

Content Tips Marketing Certificate 83

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). Double Your Member Engagement with Very Little Marketing. Associations are leaving data on the table —rich, valuable data, says Amanda Kaiser.

Montana 369

Montana Education Conference Member Engagement 369

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 167

Strategy Social Media Survey America 167

Reid All About it

AUGUST 16, 2024

How often does a magazine like The Economist share something about associations? A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Essential email newsletters.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

Wichita 150

Wichita Social Media Kansas Content 150

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. 1 CAE credit.

DC 50

DC Washington Education Content 50

Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Also read social media blogs to learn more about managing and marketing a blog.

Social Media 150

Social Media Review Content Education 150

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Tips 370

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 173

millennials Tips Social Media Strategy 173

Higher Logic

SEPTEMBER 12, 2017

E-newsletters and physical magazines. Look at what other organizations are offering and their price level to find a general market rate for your offers. As you diversify your offers, you’ll appeal to a wider audience and increase your chances of landing new partnerships. Online communities. Public websites. Tailor Conversations.

Revenue 222

Revenue Price Directory Newsletter 222

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. writes for his imaginary friend Sue.

Social Media 150

Social Media Content America Marketing 150

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. And just like that, your organization would have a free way to promote your event to a brand-new market outside of your typical network.

millennials 169

millennials Tips Social Media Strategy 169

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Learn how you can increase the flow of non-dues revenue into your association with four ready assets you can tap: marketing and membership lists, conferences and exhibitions, conference and exhibition content, and “non-endemic” event sponsorships. More info/register.

DC 189

DC Washington Ohio Project 189

Associations Now

JANUARY 31, 2020

As CPO Magazine recently reported , such attacks look like credible add-ins to Office 365, but they allow unfettered access to an entire account until the user realizes the account has been compromised. “The Clicks are packaged into more precise ad targeting tools that Google hands off to marketers. OAuth-based phishing.

Tools 111

Tools Examples Report Marketing 111

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. Airbnb and other alternative accommodation services are making inroads into the leisure travel market, but meeting-goers will always want to stay in the headquarters hotel, right? Host: ASAE Marketing Section.

Arlington 150

Arlington Phoenix DC Virginia 150

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google?

DC 150

DC Innovation Review Leadership 150

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail.

Case Study 93

Case Study Texas Guidelines Revenue 93

Potomac Core

OCTOBER 4, 2016

Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. One example of aligning its resources is through its software platform. 3 Association Growth Strategies. Time is not our friend.”

Strategy 164

Strategy Member Engagement eBook Revenue 164

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Webinar Marketing Predictions for 2018. Host: American Marketing Association. 1 CAE credit.

Chicago 93

Chicago Nashville DC Washington 93