Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart.

St. Louis 341

St. Louis Technology Strategy Conference 341

SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Who do you target? But since then?

Marketing 40

Marketing Cleveland Content Communications 40

Reid All About it

OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Presenters: Erik Burns, Ed.D.,

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Boring conferences. 1 CMP credit.

LMS 259

LMS Revenue Arlington Education 259

CMA Solutions

NOVEMBER 1, 2023

Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov. 1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club.

NJ 52

NJ Industry New Jersey New York City 52

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenter: Tim Schurr, Schurr Success, Inc. Presenters: Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Associations Now

MAY 6, 2013

Condé Nast announced the addition of more than 30 new online video series to accompany some of its flagship magazines last week. See how one association is also incorporating video as part of its magazine content. In addition to video, the magazine incorporates podcasts and slideshows to supplement print and blog content.

Video 40

Video Content New York Products 40

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. Location: Washington DC.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Cathy Fyock, The Business Book Strategist. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenter: Jeffrey S. Presenters: Nikki Bell, co-founder of Fundraising Everywhere. Implicit bias.

Montana 370

Montana Conference Content Education 370

Reid All About it

SEPTEMBER 16, 2016

Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars. Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Deb Fiscella, president, Center Stage Marketing.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Include them as presenters, guest speakers, and moderators. Having a mix of presenters can help increase interest and who the event is promoted to.

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Include them as presenters, guest speakers, and moderators. Having a mix of presenters can help increase interest and who the event is promoted to.

millennials 169

millennials Tips Social Media Strategy 169

Reid All About it

NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 186

DC Ohio Project Washington 186

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Reid All About it

NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 150

DC Ohio Project Washington 150

Association Adviser

JUNE 27, 2018

RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. Since it’s not a news magazine, the articles tend to have a longer lifespan. Don’t have a large magazine archive?

Content 99

Content Library Social Media Resources 99

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Be present. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter. Take a look at his list.

Social Media 150

Social Media Revenue Content Marketing 150

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. If you'd like the group to look at a print piece (like a brochure, postcard, magazine, etc.), Register now !

Social Media 150

Social Media Sample Analysis Washington 150

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Presenters: Ryan Williams, author, The Influencer Economy. Presenter: Sarah Beaulieu, senior advisor, GreenLight Fund.

Chicago 150

Chicago Washington DC Social Media 150

Wild Apricot

MAY 5, 2010

Fundraising Success magazine presents the first-ever Fundraising Success Virtual Conference & Expo 2010.( Tags: Non-profit technology Fundraising nptech Marketing events Non-profit Communications Conferences training webinar. read more ).

Conference 150

Conference Communications Technology Marketing 150

Associations Now

FEBRUARY 19, 2020

“They are factories that are sponsored by the Chinese government … with those Chinese factories, the challenge is that they can’t get here,” said Leana Salamah, the association’s vice president of marketing, in comments to the newspaper. Facebook Global Marketing Summit. ILEA Operations Summit. Tokyo Marathon.

Chicago 120

Chicago Boston Marketing Products 120

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

Content 78

Content Conference Video Marketing 78

AssociationChat

APRIL 26, 2021

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

Proposal 84

Proposal Revenue Review Newsletter 84

Smooth The Path

JUNE 12, 2018

Speakers tend to develop other content in addition to their presentations. Ask to repost their blog posts in pre-conference marketing. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference. Repurpose speaker’s best content.

Conference 95

Conference Content Resources Video 95

AMR Management Services

JULY 25, 2011

How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. While Pulizzi’s presentation was more than 200 slides, his main objective was simple. AMR MANAGEMENT SERVICES.

Content 64

Content Marketing How To Strategy 64

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. But how much more?

Recruitment 150

Recruitment Recruiting Certificate Social Media 150

Velvet Chainsaw

JANUARY 14, 2014

No marketing investment is easy to measure. Sponsorship is the most sophisticated and emotional marketing-spend category of all and requires a strong story — one that can be shared up the ladder. The best way to prove to sponsors that their investment is well spent is to create a short, succint PowerPoint presentation.

Conference 40

Conference Marketing Revenue Maine 40

Associations Now

JANUARY 9, 2020

The menu, the first of its kind for any major awards show, included an appetizer of chilled golden beet soup and a main dish of king oyster mushrooms presented and cooked to call to mind scallops. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Conference 105

Conference Virginia millennials Washington 105

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Gerald Leonard, PM World 360 Magazine ). Did you know that 35% of the U.S. workforce is now freelancing?

Review 85

Review Education Tips Technology 85

Reid All About it

FEBRUARY 2, 2018

Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. Presenter: Lisa Sommer Devlin, JD, attorney with over 25 years’ experience in representing hotels in contract matters. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC.

Chicago 93

Chicago Nashville DC eBook 93

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. What could your stories be about? Everyone loves to share success stories.

Communications 114

Communications Video Survey millennials 114