Spark Consulting

MARCH 28, 2014

Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. conferences crowdsourcing innovation marketing membership presentations' Trade signage at all your events for special sponsorship recognition. (I I have used this one myself and it works great!).

Tips 150

Tips Marketing Conference Cost 150

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FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. More info/register. Host: WorkerBee.TV 1 CAE credit.

Certificate 271

Certificate Denver South Carolina Project 271

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MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management.

San Jose 369

San Jose Email Marketing millennials Tools 369

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Stage time can range from a five-minute-interruption marketing slot to a full-session buyout. Thou Shalt Be Attendee-Centric.

Conference 75

Conference Education Leadership Content 75

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart.

St. Louis 341

St. Louis Technology Strategy Conference 341

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OCTOBER 18, 2024

– Association Management System (AMS) Demo Days This two-day event features presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. to 4:10 p.m. More info/register. More info/register. Host: WorkerBee.TV

Revenue 259

Revenue Strategy Technology Member Engagement 259

Membership Marketing

OCTOBER 14, 2024

Accurately determining this is essential for building and sustaining a successful membership marketing program. The costs for a new member include welcome packs, printed materials, and mailing and distribution for magazines, newsletters, and renewal notices. What about the editorial staff that works to publish the magazine for members?

Cost 52

Cost Analysis Revenue Newsletter 52

SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Who do you target? But since then?

Marketing 40

Marketing Cleveland Content Communications 40

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OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Presenters: Erik Burns, Ed.D.,

Utah 370

Utah LMS Conference Technology 370

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JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

Montana 365

Montana Content Price Strategy 365

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Andrew Sullivan, New York Magazine ). Presenter: Christina Rowe, founder, The Collaborative. Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts. Presenters: Ann H.

Montana 369

Montana Conference Education Tennessee 369

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JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

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SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Boring conferences. 1 CMP credit.

LMS 259

LMS Revenue Arlington Education 259

CMA Solutions

NOVEMBER 1, 2023

Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov. 1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club.

NJ 52

NJ Industry New Jersey New York City 52

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

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OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group. James Lancaster, Editor, AMI Magazine. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Heather Mason, CEO of Caspian Agency.

Indiana 221

Indiana Review Education Conference 221

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Presenter: Tim Schurr, Schurr Success, Inc. Presenters: Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 79

Marketing Social Media Revenue United States 79

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JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Cathy Fyock, The Business Book Strategist. Host: Cimatri.

Newsletter 195

Newsletter Certificate Technology Strategy 195

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. Location: Washington DC.

Chicago 259

Chicago DC Washington Strategy 259

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Certificate Denver Case Study 271

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SEPTEMBER 16, 2016

Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars. Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Deb Fiscella, president, Center Stage Marketing.

Arlington 150

Arlington Phoenix DC Virginia 150

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JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenter: Jeffrey S. Presenters: Nikki Bell, co-founder of Fundraising Everywhere. Implicit bias.

Montana 370

Montana Conference Content Education 370

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Include them as presenters, guest speakers, and moderators. Having a mix of presenters can help increase interest and who the event is promoted to.

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Include them as presenters, guest speakers, and moderators. Having a mix of presenters can help increase interest and who the event is promoted to.

millennials 169

millennials Tips Social Media Strategy 169

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

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NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 186

DC Ohio Project Washington 186

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 60

Marketing Social Media Revenue United States 60

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

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NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 150

DC Ohio Project Washington 150

Association Adviser

JUNE 27, 2018

RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. Since it’s not a news magazine, the articles tend to have a longer lifespan. Don’t have a large magazine archive?

Content 99

Content Library Social Media Resources 99

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APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

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FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Be present. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter. Take a look at his list.

Social Media 150

Social Media Revenue Content Marketing 150

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JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. Presenters: Ryan Williams, author, The Influencer Economy. Presenter: Sarah Beaulieu, senior advisor, GreenLight Fund.

Chicago 150

Chicago Washington DC Social Media 150

Thanks For Playing

OCTOBER 30, 2012

Is your magazine frumpy? Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. If you'd like the group to look at a print piece (like a brochure, postcard, magazine, etc.), Register now !

Social Media 150

Social Media Sample Analysis Washington 150