Velvet Chainsaw

APRIL 14, 2021

It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo.

Revenue 98

Revenue Price Conference Organization 98

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Association magazines. Workplace challenges. 7-day communications challenge. More info/register.

Video 213

Video Content Revenue Strategy 213

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. More info/register. More info/register. Host: WorkerBee.TV More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions.

Revenue 91

Revenue Tips eBook Sample 91

Association Adviser

JULY 18, 2013

We invite you to visit the Naylor booth to pick up a copy of the latest edition of Association Adviser , and to learn how Naylor can help your association increase engagement and revenue through strategic communications, event management and marketing services. Uncategorized magazines subscription'

Revenue 60

Revenue Communications Marketing 60

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing millennials Strategy 369

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Examples 148

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Process 60

Process Products Committee Guidelines 60

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Revenue and Pricing Strategies for Virtual Events. 1 CMP credit. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Case Study Denver Newsletter 275

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Potomac Core

OCTOBER 4, 2016

Association revenues have grown by 25% in the last year and a half. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. Here again the organization impacts member outcomes.

Strategy 164

Strategy Member Engagement eBook Revenue 164

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Price 122

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Presenters: Dianne Davis, meetings and marketing consultant, Owner, Tulnet.

DC 189

DC Washington Ohio Project 189

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 71

Revenue Survey Communications Content 71

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships. 1 CAE credit. More info/register. . 1 CMP credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. If they’re not, find out why.

Revenue 70

Revenue Content Survey Course 70

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Resources 60

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 93

Case Study Texas Guidelines Revenue 93

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Velvet Chainsaw

APRIL 5, 2022

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.

Conference 105

Conference Revenue Discount Committee 105

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 63

Revenue Press Release Education Directory 63

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? The uncertainty gives you a queasy feeling when seeking sponsorship revenue.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Tips 370

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

APRIL 22, 2022

New education markets. Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Recruitment Recruiting Price 39

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 61

Revenue Education Directory Course 61

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 1 CMP credit.

Technology 44

Technology Software Cost Education 44

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

DECEMBER 13, 2024

In this insightful post at HQ The Association Magazine, Belinda Moore describes the challenges and opportunities associations face now and in the future. Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025.

Tools 195

Tools Strategy DC Tips 195

Associations Now

AUGUST 16, 2013

The challenge that we faced with transitioning to a digital model is that 90 percent of our revenue is coming from print. The print and online news publication of the American Medical Association is closing its doors due to declining ad revenue and an unsustainable business model. million decline in print advertising revenue.

New Jersey 40

New Jersey Chicago Revenue DC 40

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Lisa Hurley (Moderator), Content Director, Special Events magazine. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities.

Arlington 150

Arlington Phoenix DC Virginia 150