Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Your association’s reach and influence expand via Google and social media platforms. Blogs are social. Wouldn’t your members like that? Blog posts are sharable.

Social Media 150

Social Media Review Content Education 150

Nonprofit Marketing Guide

JUNE 13, 2023

Think briefly about all the lousy, boring, lackluster content on social media, and you’ll see what I mean. Think about your favorite consumer magazines or your favorite social media channels. Again, consider consumer magazines and the headlines on the covers or home pages. What is Lifestyle Writing?

Social Media 77

Social Media Content Review Tips 77

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. But you can’t just say to your staff, “Yeah, good idea, start doing social media.” How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes.

Social Media 150

Social Media Revenue Content Marketing 150

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Why curate content? For beginner curators.

Tools 122

Tools Content Marketing Price 122

Reid All About it

AUGUST 16, 2024

How often does a magazine like The Economist share something about associations? A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better!

millennials 169

millennials Tips Social Media Strategy 169

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Statement-worthy print magazines.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

AUGUST 24, 2012

Use Your Brain: Why Marketers Must Understand Neuroscience by Mary Beth McEuen and Emily Falk. Marketing never gets boring because it focuses on what makes us tick. His quirky sense of humor comes through in his tweets, his blog at Bicycling magazine, and interviews. Not bad for an old guy.

Colorado 150

Colorado Social Media Education Marketing 150

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. SEO never died, and neither will social media.

Strategy 98

Strategy Marketing Social Media New York 98

Reid All About it

FEBRUARY 8, 2013

Do you have a person in mind when you write marketing or social media copy? Something else that’s cool about Geoff – he’s a former editor of VeloNews and Bicycling magazines, plus he wrote the book, literally, on Team 7-Eleven , one of our earliest professional cycling teams in the U.S. We have a kind of pact, Sue and I.

Social Media 150

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Reid All About it

MAY 3, 2011

Other social media tips came from Sree Sreenivasan (@sree). He says one of the secrets of social media is that you will miss almost everything people are saying. (Hmm, Social media is a permanent book tour. There was a lot of talk about using the web and social media to promote books.

Conference 150

Conference Social Media Tips Review 150

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Does your story resonate with your target market? Get 30 more quick and easy ideas for social media posts for your association now ». There on the top shelf, is a vintage of wine that recently scored 100 points in Wine Spectator magazine.

Social Media 60

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Event Industry News

SEPTEMBER 17, 2018

Two of the leading names in the meetings and incentive travel media worldwide have formed a partnership. It has experienced consultants based in the UK, USA, Germany, the Middle East and the Far East providing regional meetings industry media contacts and market knowledge. He created Social Media Chefs Ltd.

Social Media 65

Social Media Strategy Industry Communications 65

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

Resources 100

Resources Marketing Philadelphia Baltimore 100

Association Adviser

NOVEMBER 11, 2013

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

Social Media 60

Social Media Atlanta Course Content 60

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Strategy millennials 369

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Education Content 50

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 91

Recruiting Recruitment San Francisco Marketing 91

Aaron Wolowiec

SEPTEMBER 29, 2015

Meeting and event professionals are raving about event apps, which allow everything from registration to hotel check-in to real-time social media conversation. The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Social media.

Social Media 100

Social Media Email Marketing Tips Communications 100

Aaron Wolowiec

MARCH 9, 2015

billion – 37 percent of the total amount spent on contracts – on PR and marketing. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. 4 in PR spending.

America 100

America Social Media Directory Washington 100

Portage Group

MARCH 14, 2012

QR Codes have been around for a long while but only over the past couple of years have they been drawing a lot of attention as a social media tool for marketing and branding. Here’s an example of how the National Association of Realtors is using it to help their members market more effectively to their clients.

Social Media 100

Social Media Tools Examples Conference 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 100

Strategy Social Media Survey America 100

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

SCD Group

OCTOBER 28, 2013

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Membership marketing focused on lapsed members.

Marketing 40

Marketing Cleveland Content Strategy 40

Spark Consulting

JULY 5, 2018

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Marketing General will be releasing the 2018 data later this month, and you can register for the FREE release webinar here.). Try a simplified landing page.

Social Media 150

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Nonprofit Marketing Guide

OCTOBER 6, 2014

Genna Kasun is a marketing and advancement writer whose work varies from writing and supervising social media and enrollment content to grant writing, case statement work and institutional proposal writing. I read CASE Currents magazine, Smithsonian magazine, and the NYTimes. Want to be featured in this series?

Communications 95

Communications Social Media Proposal Committee 95

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Velvet Chainsaw

MAY 29, 2014

Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. Here are four ideas to consider.

Social Media 40

Social Media Strategy Conference Price 40

Higher Logic

OCTOBER 25, 2017

Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. Digital advertising on websites and social media platforms is one of the fastest growing sources of non-subscription income , and helped boost the The International Franchise Association's (IFA) revenue.

Revenue 159

Revenue Tips Social Media Certificate 159

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Esteban Escobar, CEO & Executive Producer, 5:00 Films & Media. Lisa Hurley (Moderator), Content Director, Special Events magazine. Presenter: Lisa Hurley, Content Director, Special Events magazine. Marketing Automation Workshop (virtual or Washington DC).

Arlington 150

Arlington Phoenix DC Virginia 150

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Social media feeds/conversations. Newsletter/magazine articles. Social media. Handouts/resource materials. Discussion boards/online communities. Case studies.

Content 100

Content Social Media Case Study Newsletter 100

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. Over the years, ADCI’s media brand evolved from a print-only publication to a full suite of print and digital media products.

Content 63

Content Marketing Social Media Maine 63

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. All that other stuff?

Recruiting 150

Recruiting Recruitment Certificate Committee 150