Reid All About it

AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition.

Video 213

Video Newsletter Content Revenue 213

Reid All About it

OCTOBER 25, 2024

Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Small-staff membership marketing. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Spooky sponsorships.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. Andrew Sullivan, New York Magazine ). Bill Reed, Chief Event Strategy Officer, American Society of Hematology. Take advantage! Virtual event benchmarking data.

Montana 369

Montana Conference Education Tennessee 369

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. Isn’t there a cheaper option? Gather the Hard Data.

Strategy 168

Strategy How To Software Team 168

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 275

Newsletter Certificate Denver Case Study 275

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 88

Strategy Marketing Social Media New York 88

Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Effectively marketing programs. Our response rate is overwhelming.

Education 100

Education Strategy Content Course 100

Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. How will this impact marketing? Tagged: Content Marketing , Twitter.

Social Media 150

Social Media Revenue Content Marketing 150

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. What does that mean for associations?

Strategy 100

Strategy Social Media America Survey 100

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. 1 CAE credit.

DC 50

DC Washington Content Education 50

Reid All About it

DECEMBER 13, 2024

In this insightful post at HQ The Association Magazine, Belinda Moore describes the challenges and opportunities associations face now and in the future. Snacks How to develop a B2B content strategy, plus real examples. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing.

Tools 195

Tools Strategy DC Content 195

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – They also suggest topics you should ask about during your discussions with vendors. 1 CMP credit. More info/register.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Following are 10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line. strategy, tactics, products, services, profit).

Sample 100

Sample Strategy Social Media Communications 100

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Conference North Carolina Strategy 259

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. These are the leading content curation tools for marketers in 2020. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Build a Sponsorship Strategy Focused on Monetizing Your In-Person & Digital Events. Implicit bias.

Montana 370

Montana Conference Content Education 370

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration.

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration.

millennials 169

millennials Tips Social Media Strategy 169

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

GrowthZone

APRIL 20, 2021

Consider the difference between your marketing plan and the “game” played by mass media. What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. Advertising is mass.

United States 148

United States Revenue Maine Content 148

Association Adviser

MARCH 21, 2016

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

Communications 60

Communications Tools Content Strategy 60

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 233

Revenue Survey Education Strategy 233

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. .

Content 107

Content Strategy Library Newsletter 107

Reid All About it

DECEMBER 9, 2010

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. Repurpose existing magazine, newsletter, educational session, blast email and political alert content. Also read social media blogs to learn more about managing and marketing a blog.

Social Media 150

Social Media Content Review Newsletter 150

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. But a great webinar can spark new ideas and inspire better strategies. Statement-worthy print magazines.

Content 134

Content Social Media Newsletter Video 134

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. The Challenge. The Solution. The Results.

Case Study 106

Case Study Texas Guidelines Revenue 106

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 81

Recruiting Recruitment San Francisco Marketing 81

Association Adviser

MARCH 25, 2016

This week we’ve published a detailed three-part series about uncovering your member magazine’s potential. In Part 3, we show how getting the most out of your member magazine – including non-dues. For more about this topic, click on the headline.

Content 60

Content Communications Marketing Strategy 60