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Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Evaluating New Revenue Opportunities Explore key factors for guiding your association’s assessment of new products, programs or services. Engage with industry innovators and thought leaders. Awards program.
TopClass LMS describes the advantages of credentialing exam study groups for candidates and associations, such as boosting pass rates, introducing people to your other programs, and generating new revenue. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members.
At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.
The organization conducts qualitative research with their member’s customers to help align GCCA and their industry with the business outcomes their customers seek. Here again the organization impacts member outcomes. Association revenues have grown by 25% in the last year and a half. Demonstrate Strategic Alignment.
At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. MemberEngagement: The Key to Association Sustainability?
Jane Hart, a leading workplace learning adviser, offers this definition : “ An online community is a public or private destination on the internet that addresses the learning needs of its members by facilitating peer-to-peer learning … people work as a community to achieve a shared learning objective. ”.
Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Amanda Kaiser, MBA, MemberEngagement Specialist, Kaiser Insights LLC. 1 CMP credit. More info/register. Matt Turner.
In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. Amanda Kaiser, memberengagement specialist, Kaiser Insights. The Work Must Go On: Retaining and Engaging Volunteers Remotely. Host: Tasio.
A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins.
This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Creating and Developing Successful Magazines (Live Chat).
What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. 7-day communications challenge. 7-day communications challenge. 1 CAE credit.
These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. Increased Member Value – members place high value on association education, especially younger members.
So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Hear about some major considerations for online engagement. More info/register.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.
You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Next time, for a change, I’m adding pesto to the mix.
After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of memberengagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.
CNG is bringing together industry experts to discuss topics pertinent to your work with certification programs, including accessibility and fairness in testing, non-traditional item types, soft skills in credentialing, certification program revenue drivers, and DEI and adverse impact in credentialing. Host: Training Magazine Network.
Download a recording of “A Balanced Approach to MemberEngagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!
Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engagemembers and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership.
The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engagemembers with discussion forums and blog posts. Memberengagement. It’s perfect. Satisfaction.
Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The lack of memberengagement is a common problem that many associations experience. More info/register. 1 CAE credit.
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.
New memberengagement. She reminds us that there are all kinds of new memberengagement plans for all sizes of chapters and associations. Speaking of which, if you haven’t yet already, please participate in her second edition of the popular New MemberEngagement Study. Non-dues revenue. Host: Grype.
The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). Members contribute to the good of your association and the profession or industry you serve in all kinds of ways that have no price tag attached to them.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.
At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.
How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. More info/register (members only). Sponsorships. 1 CAE credit. More info/register. 1 CMP credit. 1 CAE credit.
Here are two examples: In one session, association executives wanted to talk about how to get their members to see their "perceived value", yet when asked if they wanted to expand and talk about non-dues revenue generation, only 4 hands went up in a room of 80+ people. That was a missed opportunity. They just value your information.
Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. How to Use Your MemberEngagement Scores. MemberEngagement: 15 Ways to Take Your Newsletter to the Next Level.
In this insightful post at HQ The Association Magazine, Belinda Moore describes the challenges and opportunities associations face now and in the future. Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025.
Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. James Lancaster, Editor, AMI Magazine. More info/register. Presenters: Ann H.
Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. The Convergence of Member Benefits and Non-Dues Revenue for Overall Growth and Retention. 1 CMP credit. More info/register.
Association CEO Nails Critical MemberEngagement Question. How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.
Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech because we know it’s on your mind! Fri 6/5 at 12 p.m.
Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.
Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engagingmembers and driving non-dues revenue. into association.
According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their membermagazine very or extremely valuable. Increase MemberEngagement.
In order to keep our different members—and prospective membersengaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. Facebook is a good tool for sharing videos, announcing new issues of the magazine and getting feedback. I’ll talk about that in a minute.
DEI & Accessibility Initiatives, Magazine Rebrand Powered MemberEngagement Efforts at ESPA, IMARK PRINCETON JUNCTION, N.J.—March Bronze for “Most Improved Magazine or Journal” for rebranding IMARK Today, the official publication of the IMARK Group, plumbing vertical.
Generating non-dues revenue from communications is a greater problem this year, with more than half (54 percent) of respondents stating they have trouble generating significant non-dues revenue from their publications. This struggle may be related to lack of measuring and recording reader engagement. Survey highlights.
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