Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register (fee for MPI non-members). Implicit bias.

Montana 370

Montana Conference Content Education 370

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it.

Communications 223

Communications Survey Revenue Social Media 223

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Leadership 168

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

millennials 246

millennials LMS Price Education 246

YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

WBT Systems

NOVEMBER 8, 2016

Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. – International Data Corporation (IDC).

Learning Management System 262

Learning Management System Arlington Education Social Media 262

Reid All About it

AUGUST 30, 2024

Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.

Video 213

Video Content Revenue Strategy 213

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Another is persuading members to make time for association engagement. These ideas can also be used when reviewing the comprehensive member onboarding processes and campaigns that your organization has set up.

Chicago 264

Chicago DC Washington Strategy 264

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. The key to this is to understand the needs and expectations of your members with regard to association education programs. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

GrowthZone

APRIL 20, 2021

What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.

United States 148

United States Revenue Maine Examples 148

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. You can add magazines and websites too, which is how I found the Cook’s recipe. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.

Certificate 275

Certificate Case Study Denver Newsletter 275

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Membership value.

Revenue 233

Revenue Education Survey Strategy 233

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. B2B2C: Connecting to your Members’ Customers (Nonprofit Conversations with Cecilia Sepp, CAE ). Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series).

Colorado 39

Colorado Recruitment Recruiting Survey 39

HighRoad Solution

APRIL 30, 2025

Print and magazines went digital, and associations realized that creating new revenue streams is essential to funding critical initiatives. Aligning Partnerships with Mission and Strategy For Edessa, every partnership starts with AMAs strategic plan: Like any other business, there should be a strategic vision.

Case Study 88

Case Study Leadership Revenue Communications 88

Reid All About it

SEPTEMBER 15, 2023

Data strategy. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Letting Go!

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy Conference eBook 259

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 61

Member Engagement Survey Social Media Revenue 61

Association Adviser

DECEMBER 17, 2018

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas.

Case Study 96

Case Study Texas Guidelines Revenue 96

Reid All About it

JULY 1, 2022

Magazine ). How To Craft User Journeys To Keep Your Members Engaged. Find out how to analyze your data to build personas that better segment your audiences, target relevant content to current and prospective members, and measure what is working best and what should be eliminated. Quick hits. Annabel Acton, Inc.

Mooc 41

Mooc Software Technology Education 41

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Join us to engage in organic dialogue with your fellow association consultants.

Utah 370

Utah LMS Conference Tips 370

Reid All About it

APRIL 22, 2022

Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. New member engagement. She reminds us that there are all kinds of new member engagement plans for all sizes of chapters and associations. The Dues and Don’ts of Association Pricing Strategies.

Proposal 39

Proposal Recruitment Recruiting Price 39

Reid All About it

OCTOBER 19, 2018

Why young companies are starting print magazines as a way to help build their brands. Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications. Amanda Kaiser at Smooth The Path ).

Arlington 34

Arlington Maryland Austin Education 34

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology. More info/register.

Chicago 93

Chicago Nashville DC Washington 93

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. James Lancaster, Editor, AMI Magazine. – Member ROI Simplified: Safeguarding Your Organization’s Future. Content audit.

Indiana 221

Indiana Review Education Conference 221

Tom Morrison

MARCH 11, 2013

Hear this next comment: In order to maximize member engagement and association loyalty, you MUST get past perceived value and begin generating "ACTUAL VALUE." If you want to maximize your member engagement, it is vital that you focus on option 3. They aren't active or buying anything. They just value your information.

Member Engagement 40

Member Engagement Revenue Class Newsletter 40

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. How many emails will new members get? Will someone call each new member too? When will they get them?

Organization 108

Organization Member Engagement Member Experience Video 108

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it.

Communications 100

Communications Survey Revenue Social Media 100

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? . We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

FEBRUARY 26, 2018

Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website. Do you have copies of your magazine available at events for young professionals? A lot of work goes into the articles that fill your magazines, enewsletters, websites and more. Measure More.

Charlotte 148

Charlotte Indiana Communications millennials 148

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Game-Changing Email Strategies to Dominate the Inbox in Q4. 1 CMP credit. More info/register. Tue 8/23 at 12 p.m. More info/register.

Technology 44

Technology Software Cost Education 44

EventMobi: Association Events

AUGUST 11, 2023

Make the directory public or private depending on member preferences and the type of association you’re running. Members-only spaces. Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

Associations Now

JUNE 21, 2017

That’s prompting some associations, including the National Business Officers Association, to think about an engagement strategy focused on recognizing retirees. Right now, the average age of a NBOA member is 55. Nowicki is a great example of how effective member engagement can lead to long-term retention and volunteering.

Committee 90

Committee Discount millennials America 90

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Developing a Successful Student Membership Strategy. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.

Directory 60

Directory California Social Media Revenue 60

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Social Media 85

Social Media Newsletter Communications New York 85

Nimble AMS

JULY 3, 2019

Why cross-selling is important for organizations to increase revenue and improve member retention. According to Fortune magazine, Amazon consistently ranks as the second most admired retailer in the world. According to Fortune magazine , Amazon consistently ranks as the second most admired retailer in the world.

How To 60

How To Revenue Products Software 60

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Increase Member Engagement. Register here.

Directory 66

Directory Communications Content Survey 66