Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Associations Now

FEBRUARY 26, 2023

Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales. Your association’s story is hopefully less creepy and more authentic.

Strategy 122

Strategy Examples Review Revenue 122

Reid All About it

JUNE 7, 2024

AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. However, factors such as cultural background, gender norms, imposter syndrome, and career stage can present barriers.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenter: Jeffrey S. Presenters: Nikki Bell, co-founder of Fundraising Everywhere. Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Presenter: Cathy Fyock, The Business Book Strategist. Presenter: Rick Bawcum, CAE, founder and CEO, Cimatri. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Presenters: Erik Burns, Ed.D.,

Utah 370

Utah LMS Conference Technology 370

Reid All About it

MAY 29, 2020

Presenter: Tim Schurr, Schurr Success, Inc. Presenters: Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

FEBRUARY 15, 2013

Be present. Anthony Ha at TechCrunch reports that Hearst, “a publisher that was previously known for a contrarian strategy that kept the Internet at arm’s length,” is revamping all its online magazines with a responsive, personalized design. As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Association Success

MAY 21, 2019

In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

Reid All About it

NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 186

DC Ohio Project Washington 186

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 150

DC Ohio Project Washington 150

Reid All About it

SEPTEMBER 16, 2016

Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars. Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. More info/register. Host: Velvet Chainsaw.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Presenters: Melinda Burdette, CMP, Director of Events, MPI. Presenter: Jennifer Kingen Kush, DES, Founder and Strategist, Kingen Kush Solutions, LLC. Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit.

Video 221

Video Certificate Review LMS 221

Velvet Chainsaw

MAY 25, 2023

At the same time, event planners have never had more organizational pressure to deliver meetings with increased attendance, revenue, and resulting net income. Request that your account manager and at least one empowered leader be present on the call. Communicate your account value and service-level expectations (e.g.,

Maine 52

Maine Project Price Team 52

Velvet Chainsaw

APRIL 12, 2023

When it comes to large conferences, revenue is down and expenses are way up. Ask professional keynote speakers to explore opportunities to add value by facilitating VIP conversations, presenting a concurrent session, or giving a pre- or post-event webinar. Give you peace of mind. If and when speakers push back, what are some solutions?

Maine 52

Maine Florida Conference Proposal 52

Membership Marketing

FEBRUARY 7, 2018

One of my clients presented the following analysis to his staff. Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. What about the editorial staff that works on publishing the magazine for members?

Cost 49

Cost Revenue Analysis Recruitment 49

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 79

Directory Communications Content Survey 79

Spark Consulting

NOVEMBER 20, 2017

The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). That’s where things get tricky. Marketing General has some helpful base formulas you can use as a starting point. I can’t tell you.

Recruitment 150

Recruitment Recruiting Certificate Social Media 150

Association Success

OCTOBER 5, 2017

You can improve non-dues revenue projects through collaborative efforts at your association. This issue is particularly pressing in the case of non-dues revenue, a hot topic for all associations today. So, staff and corporate partners have got together to create exciting non-dues revenue projects. We live in a silo industry.

How To 66

How To Revenue Project Industry 66

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Team 168

AMR Management Services

OCTOBER 2, 2012

by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Coming from the media world I often see parallels between magazines and associations. HBR’s print advertising revenues dropped 24 percent in 2009. HBR launched a significant redesign of the magazine; its first in nearly a decade.

Case Study 64

Case Study Library Content Kentucky 64

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. Handouts and presentations. How to use content to market your educational programs. Conference recordings. On-demand webinars and videos.

Content 150

Content Marketing Education Course 150

Association Success

SEPTEMBER 28, 2020

If you want to engage members, start by being present on their mobile devices. Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. For many membership organizations, embracing mobility is a matter of translating existing programs for digital spaces.

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? What does this have to do with you, an association professional? Don’t feel bad. Your individual input matters!

How To 74

How To Survey Communications Video 74

Associations Now

SEPTEMBER 6, 2018

When I first started working here at Associations Now , we did our magazine proofing on paper and with red pen. If your community supports the idea, present these findings to the internal decision-makers who may be on the fence. This can be done using a simple online survey or polling tool.

Conference 82

Conference Revenue Process Survey 82

Association Adviser

APRIL 15, 2014

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Does your association have a magazine, newsletter, directory or website in need of revival? Association Media & Publishing Annual Conference. May 19-21, 2014.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. A budget rollback presents a great opportunity to take that plunge. Use online media to communicate more.

Case Study 60

Case Study Directory Cost Revenue 60

Associations Now

OCTOBER 29, 2013

A reliable moneymaker for media outlets: Speaking of Condé Nast, it’s one of the big-media companies that’s embraced conferences as a revenue source. According to The New York Times , events are a reliable revenue source at a time when revenue is anything but reliable. Why this, and why now? Good question. (ht

Social Media 40

Social Media New York Revenue Conference 40

Reid All About it

AUGUST 19, 2022

Presenters: Anne Marie Rogers, Director, Direct Travel Meetings and Events. Presenter: Laurie Cooke, CAE, CEO emerita of the Healthcare Businesswomen Association. Presenter: Kate Steiner. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Host: SITE.

Technology 43

Technology Software Cost Products 43

Vanguard Tech

NOVEMBER 9, 2011

Tomorrow is the Progress U Blogger Summit (PUBS) presented by Delcor Technology Solutions. Blogging is a marathon requiring commitment – Just like deciding to publish a magazine takes an investment, so does blogging. Considering I’ve been a (somewhat) active blogger for a few years, I’m quite excited.

Case Study 70

Case Study Content Revenue Technology 70

Aaron Wolowiec

SEPTEMBER 2, 2014

I had the pleasure of presenting this year at the ASAE Annual Meeting and Exposition in Nashville. The resulting gap represents lost opportunities and revenue. This is according to Forbes Magazine in 2011. During this session I presented a simplistic, non-linear framework for implementation planning and execution.

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

DECEMBER 22, 2014

Folio magazine polled a wide array of association publishing professionals earlier this year, and the results of its survey reveal an industry faced with the continued decline of print’s prominence. . “Overall, associations expect to generate publishing revenue of $30.00 per member in 2014—down $2.25

Revenue 40

Revenue Survey Tools Industry 40