Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 83

Revenue Survey Communications Newsletter 83

Reid All About it

AUGUST 6, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. Presenter: Jessie States, CMP, CMM, Director, MPI Academy, Meeting Professionals International. Presenters: Kristine Metter, MS, CAE, founder, Crystal Lake Partners. Presenter: Richard Millington.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Presenter: Amanda Kaiser, founder, Kaiser Insights LLC. Presenters: Andy Hicken, Director of Quality and Strategy, Web Courseworks. 1 CAE credit. More info/register. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 14, 2021

Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart. Presenters: Liz Lathan , CEO, Haute Dokimazo. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: . Presenters: Walter Calvert, Partner, Corporate, Venable LLP .

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Letting Go!

LMS 259

LMS Revenue Arlington Education 259

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

JUNE 7, 2024

AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. However, factors such as cultural background, gender norms, imposter syndrome, and career stage can present barriers.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenter: Jeffrey S. Presenters: Nikki Bell, co-founder of Fundraising Everywhere. Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Presenter: Cathy Fyock, The Business Book Strategist. Presenter: Rick Bawcum, CAE, founder and CEO, Cimatri. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Many groups still print a magazine. A 45-minute presentation can be repurposed as both a three-minute micro-learning session and a 30-second social media promotion. “A The big-ticket events are in person.

Video 88

Video Communications Strategy Content 88

Reid All About it

OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Presenters: Erik Burns, Ed.D.,

Utah 370

Utah LMS Conference Technology 370

Reid All About it

OCTOBER 16, 2020

Presenters: David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group. James Lancaster, Editor, AMI Magazine. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

MAY 29, 2020

Presenter: Tim Schurr, Schurr Success, Inc. Presenters: Danielle Deane, Membership Manager, American Institute of Aeronautics and Astronautics. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. More info/register.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

FEBRUARY 15, 2013

Be present. Anthony Ha at TechCrunch reports that Hearst, “a publisher that was previously known for a contrarian strategy that kept the Internet at arm’s length,” is revamping all its online magazines with a responsive, personalized design. As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Association Success

MAY 21, 2019

In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

Reid All About it

NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 186

DC Ohio Project Washington 186

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

Reid All About it

NOVEMBER 25, 2016

Alex Mouw of Results Direct walks us through five ways associations can be helpful and present in the lives of their busy members. Presenters: Scott Lockey, managing director, partnerships, QuickMobile. Presenters: Brooke Gracey, senior mobile events app strategist, CrowdCompass by Cvent. More info/register. More info/register.

DC 150

DC Ohio Project Washington 150

Reid All About it

SEPTEMBER 16, 2016

Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars. Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. More info/register. Host: Velvet Chainsaw.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Presenters: Melinda Burdette, CMP, Director of Events, MPI. Presenter: Jennifer Kingen Kush, DES, Founder and Strategist, Kingen Kush Solutions, LLC. Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit.

Video 221

Video Certificate Review LMS 221

Velvet Chainsaw

MAY 25, 2023

At the same time, event planners have never had more organizational pressure to deliver meetings with increased attendance, revenue, and resulting net income. Request that your account manager and at least one empowered leader be present on the call. Communicate your account value and service-level expectations (e.g.,

Maine 52

Maine Project Price Team 52

Velvet Chainsaw

APRIL 12, 2023

When it comes to large conferences, revenue is down and expenses are way up. Ask professional keynote speakers to explore opportunities to add value by facilitating VIP conversations, presenting a concurrent session, or giving a pre- or post-event webinar. Give you peace of mind. If and when speakers push back, what are some solutions?

Maine 52

Maine Florida Conference Proposal 52

Membership Marketing

FEBRUARY 7, 2018

One of my clients presented the following analysis to his staff. Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. What about the editorial staff that works on publishing the magazine for members?

Cost 49

Cost Revenue Analysis Recruitment 49

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue.

Directory 79

Directory Communications Content Survey 79

Spark Consulting

NOVEMBER 20, 2017

The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). That’s where things get tricky. Marketing General has some helpful base formulas you can use as a starting point. I can’t tell you.

Recruitment 150

Recruitment Recruiting Certificate Social Media 150

Association Success

OCTOBER 5, 2017

You can improve non-dues revenue projects through collaborative efforts at your association. This issue is particularly pressing in the case of non-dues revenue, a hot topic for all associations today. So, staff and corporate partners have got together to create exciting non-dues revenue projects. We live in a silo industry.

How To 66

How To Revenue Project Industry 66

Higher Logic

FEBRUARY 14, 2017

You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Why is an online community better than a conference or a members-only magazine? Event registration and other non-dues revenue streams. It’s perfect. Member engagement.

Strategy 168

Strategy How To Software Team 168

Reid All About it

APRIL 14, 2017

Presenters: Scott Abel, The Content Wrangler. Presenter: Matt Dixon, author of The Effortless Experience. Presenter: Marc Bornstein, vice president of content marketing, ON24. Presenters: David Schnabel, CAE, communications & events manager, NAES. Presenter: Mark Robertson, founder of ReelSEO (now TubularInsights).

Content 150

Content Chicago Marketing DC 150

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. Find it on Amazon.

Innovation 52

Innovation Recruitment Recruiting Discount 52

AMR Management Services

OCTOBER 2, 2012

by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Coming from the media world I often see parallels between magazines and associations. HBR’s print advertising revenues dropped 24 percent in 2009. HBR launched a significant redesign of the magazine; its first in nearly a decade.

Case Study 64

Case Study Library Content Kentucky 64

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. Handouts and presentations. How to use content to market your educational programs. Conference recordings. On-demand webinars and videos.

Content 150

Content Marketing Education Course 150

Association Success

SEPTEMBER 28, 2020

If you want to engage members, start by being present on their mobile devices. Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. For many membership organizations, embracing mobility is a matter of translating existing programs for digital spaces.

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Association Adviser

MARCH 18, 2014

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Does your association have a magazine, newsletter, directory or website in need of revival? Association Media & Publishing Annual Conference. May 19-21, 2014.

Idaho 60

Idaho Georgia Directory Texas 60