Principled Innovation

FEBRUARY 12, 2013

I find it remarkable that it is February 2013, and I am still reading magazine articles advising associations to create strategic plans every five or six years, and encouraging leaders to review those plans just once a year. Technology is a game-changing force that has forever redefined the work of strategy for associations.

Technology 100

Technology Strategy Review Innovation 100

Velvet Chainsaw

APRIL 12, 2017

In the submission form, ask if this session has been presented at another industry conference. Make it clear that the submission must be made by the person or people that will be presenting. Reprinted with permission of Convene , the magazine of the Professional Convention Management Association. Avoid spin.

Process 74

Process How To Proposal Review 74

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 21, 2019

Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Presenter: Amanda Kaiser, founder, Kaiser Insights LLC. Presenters: Andy Hicken, Director of Quality and Strategy, Web Courseworks. Presenter: Ray van Hilst, Director of Client Results, Yoko Co. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. Location: Washington DC.

Chicago 259

Chicago DC Washington Strategy 259

Reid All About it

AUGUST 7, 2020

Sponsorship strategy. Andrew Sullivan, New York Magazine ). Presenter: Christina Rowe, founder, The Collaborative. Presenter: Dr. Gleb Tsipursky, CEO, Disaster Avoidance Experts. Presenters: Ann H. Presenters: Michael Ryan, TEDx Global Partnerships, TED Conferences. Virtual event benchmarking data.

Montana 369

Montana Conference Education Tennessee 369

Velvet Chainsaw

AUGUST 22, 2017

As more sponsors embrace content marketing or thought leadership as arguably the most powerful strategy for improving attitudes and perceptions of their brand, conference-speaking slots are increasing in value. Some organizations limit commercial presentations to the exhibit hall. Transparency. Vetting and Coaching.

Conference 75

Conference Education Leadership Content 75

Velvet Chainsaw

OCTOBER 1, 2024

During a recent client roundtable, we had a lively discussion around the challenges of changing up the way awards are presented during general sessions at events. There are two primary challenges with general session award presentations. This strategy recognizes more individuals and creates more buzz in your community.

Industry 52

Industry Press Release Maine Video 52

Reid All About it

JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Writing as a Thought Leadership Strategy. Presenter: Cathy Fyock, The Business Book Strategist. Presenter: Rick Bawcum, CAE, founder and CEO, Cimatri. Quick hits .

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. You can add magazines and websites too, which is how I found the Cook’s recipe. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenter: Tim Schurr, Schurr Success, Inc. More info/register. 1 CAE credit.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Velvet Chainsaw

JANUARY 11, 2019

Many associations struggle with the right strategy for involving students in their organization and events. They offer significant membership and registration discounts as well as ample presentation opportunities. So is this the right strategy for your association and conference? Does Investing Early Result In Loyalty?

Strategy 67

Strategy Conference Discount Price 67

Reid All About it

OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. Learn how to prepare your presenters for conferences that help support adult learning theory when interacting virtually. Presenters: Erik Burns, Ed.D.,

Utah 370

Utah LMS Conference Technology 370

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. Isn’t there a cheaper option? Gather the Hard Data. Objectives.

Strategy 168

Strategy How To Software Team 168

Reid All About it

SEPTEMBER 15, 2023

Add your association’s name to the sign-on letter before they present it to Congress next week. Data strategy. Learn how to use the right marketing technology to collect insights and develop strategies to power up your sales capabilities, all while aligning your membership, marketing and sales to work together. . – Letting Go!

LMS 259

LMS Revenue Arlington Education 259

Aaron Wolowiec

APRIL 1, 2013

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Innovative instructional strategies. We ask attendees for referrals (e.g.,

Education 100

Education Strategy Content Course 100

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Presenters: David Blansfield, Executive Vice President and Group Publisher, Northstar Meetings Group. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Include them as presenters, guest speakers, and moderators.

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Include them as presenters, guest speakers, and moderators.

millennials 169

millennials Tips Social Media Strategy 169

Ungrated

JULY 24, 2023

The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment. Now in its 43rd year, the 2023 EXCEL Awards program presented 211 awards across 74 categories for work produced in 2022.

Newsletter 52

Newsletter Maine Resources Communications 52

SCD Group

OCTOBER 28, 2013

By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Why Redesign Your Magazine and How Much Should it Cost? Gauge – if only it would measure your magazine ROI!Results Should a magazine redesign have objective, measurable goals?

Marketing 40

Marketing Cleveland Content Communications 40

CMA Solutions

NOVEMBER 1, 2023

Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov. CMA won first place in magazine design, marketing collateral design and media relations to showcase the company’s depth of in-house talent. CMA’s award-winning work helps advance clients’ brands in various industries.

NJ 52

NJ Industry New Jersey New York City 52

CMA Solutions

JANUARY 31, 2024

That’s why it’s imperative for a construction company’s website to not only present its services, portfolio, and contact information clearly but also to be mobile-optimized and visually appealing with compelling imagery and strong copywriting. It is a dynamic platform to showcase expertise and engage with your audience.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

SEPTEMBER 16, 2016

Check out Wednesday’s The Art of Becoming a Great Webinar Presenter and Friday’s A Recipe for Creating Engaging Webinars. Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. More info/register. Host: Velvet Chainsaw.

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

OCTOBER 9, 2018

This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The association leader’s talent management end game must move the organization further in advancing its strategy by cultivating skilled leadership. Joanne Smikle, PhD. Follett, 1924, p. Potential Pitfalls.

Leadership 288

Leadership Strategy New York Review 288

CMA Solutions

JANUARY 31, 2024

That’s why it’s imperative for a construction company’s website to not only present its services, portfolio, and contact information clearly but also to be mobile-optimized and visually appealing with compelling imagery and strong copywriting. It is a dynamic platform to showcase expertise and engage with your audience.

Industry 52

Industry Marketing Social Media New Jersey 52

Association Success

MAY 21, 2019

In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. Company D - Although an active advertiser with your competitors, this company has never purchased an ad in your magazine.

Case Study 103

Case Study Marketing Price Products 103

Associations Now

DECEMBER 19, 2019

“They already have to pay airfare and hotel for four nights,” Germaine Schaefer, senior director, meeting operations, told Convene magazine back in August. “If According to HRS, the strategy is all about spreading education to developing countries to improve patient care. Cost should not be the barrier,” Schaefer said.

Conference 97

Conference Proposal Software Examples 97

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. Presenters: Melinda Burdette, CMP, Director of Events, MPI. Presenter: Jennifer Eubanks, CPA. Host: PCMA.

Video 221

Video Certificate Review LMS 221

.orgSource

JANUARY 30, 2024

Motivation— supports developing strategy, setting goals, and staying focused. During the pandemic quiet quitting, or being present without being productive, became a thing. Surveys and other types of feedback mechanisms are another strategy for assessing group dynamics and learning where skill-building is needed.

Communications 88

Communications Software Strategy Products 88

Reid All About it

APRIL 14, 2017

Presenters: Scott Abel, The Content Wrangler. Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. More info/register. Host: BrightTALK.

Content 150

Content Chicago Marketing DC 150

Velvet Chainsaw

MARCH 7, 2019

In learner-centric conferences, organizers secure presenters and facilitators that focus on designing real-world learning experiences. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Do you coach your presenters to be more learner-centric?

Conference 99

Conference Process Education Content 99

Ungrated

APRIL 5, 2023

“I’ve heard of people saying they don’t care about late charges; they’re only going to pay their assessments three months at a time and, instead of paying ahead, they pay behind,” says Neumann, who presented a CAI webinar in January on the topic. This is the first in a series of blogs on collecting assessments in community associations.

Survey 93

Survey Review Process Strategy 93

Velvet Chainsaw

OCTOBER 2, 2019

Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience. The learning experience is facilitated, not presented.

Education 74

Education Conference Content Committee 74

Reid All About it

FEBRUARY 15, 2013

Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. Be present. As a former association magazine publisher, this is a fascinating topic for me. Take a look at his list. Be ethical and honest.

Social Media 150

Social Media Revenue Content Marketing 150