Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. at Naylor Association Solutions.

Revenue 71

Revenue Survey Communications Content 71

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 70

Revenue Content Survey Course 70

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. Supercharge Your Social Media: Tips and Tricks on How Often to Post. Host: Professionals for Association Revenue.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. I searched for a recipe on Eat Your Books , a cookbook index site.

Certificate 275

Certificate Case Study Denver Newsletter 275

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Revenue Social Media 100

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list. ” Joint conferences and speed-dating.

Revenue 60

Revenue Georgia Price Resources 60

Reid All About it

MAY 14, 2021

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register. Hosts/presenters: Lewis Flax and Scott Oser.

Technology 341

Technology Strategy St. Louis Tips 341

Aaron Wolowiec

MARCH 9, 2015

But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. They certainly want to influence the general public because the general public will then influence the politicians, the lawmakers or the regulators in that particular industry,” said Steve Barrett, editor-in-chief of trade magazine PR Week.

America 100

America Social Media Directory Washington 100

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. All that other stuff?

Recruiting 150

Recruiting Recruitment Certificate Committee 150

Aaron Wolowiec

DECEMBER 23, 2014

And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. True enough, corporate execs get all the attention from magazine covers (well, almost all ).

Leadership 100

Leadership Social Media Case Study Revenue 100

Association Success

JULY 16, 2020

Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog. Make your magazines public and share them on social media and elsewhere. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Price 122

Associations Now

OCTOBER 29, 2013

An intern’s take on the value of internships, in today’s Social Media Roundup: What a Former Intern Says. A reliable moneymaker for media outlets: Speaking of Condé Nast, it’s one of the big-media companies that’s embraced conferences as a revenue source. link] #assnchat. Good question. (ht

Social Media 40

Social Media New York Revenue Conference 40

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. We also leverage our social media presence and reach to connect with external media.

Communications 121

Communications Puerto Rico Social Media Content 121

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. A reader learns about the lead magnet through a promo (call-to-action) in a blog post, newsletter, or social media update. Conference recordings.

Content 150

Content Education Marketing Course 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. All of this social media interaction on topics related to your members and association is good right? Should you even have a website if you’re posting to these free and wonderful social tools? It used to be so easy.

Social Media 40

Social Media Content Video Revenue 40

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. The social set: Social media is a powerful tool for associations to engage younger members.

Social Media 40

Social Media Atlanta Strategy Report 40

Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. You’re not alone, and today’s Social Media Roundup is here to help you distinguish between the two. Both systems can address an organization’s educational needs and can provide associations with new sources of nondues revenue from members and nonmembers alike. (ht

LMS 40

LMS Social Media Learning Management System System 40

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community. Gallup suggested that U.S.

Social Media 40

Social Media millennials Review Report 40

Associations Now

JULY 14, 2014

A foodie’s lesson in flavor in today’s Social Media Roundup: A Bite-Sized Treat. link] #magazines. Which is why, if your association sells online advertising, you might want to check out this roundup of the pros and cons of different types of ads, compiled by Association Media & Publishing. .

Social Media 40

Social Media San Francisco Cost Price 40

Reid All About it

SEPTEMBER 16, 2016

Lisa Hurley (Moderator), Content Director, Special Events magazine. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities. Adrea Hill, Training Program Manager, Haworth. Host: Impexium.

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. You’re a big proponent of social media. Social media is for connecting with non-members, potential members—not just your current members.

Social Media 60

Social Media Louisiana Video Technology 60

Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. Reading blogs, magazines, and books can help you find your own voice and style. But that may be stepping on IT’s toes.

Social Media 40

Social Media Tips Content Revenue 40

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

NOVEMBER 14, 2013

How to Keep Your Non-Dues Revenue Going. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership.

Directory 60

Directory California Social Media Revenue 60

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Committee 84

Association Adviser

DECEMBER 17, 2013

Four Trends and Predictions for B2B Social Media in 2014. Publisher’s Statements Show Magazines With Digital Editions Have Something to Celebrate. Talking New Media. Does your association have a magazine, newsletter, directory or website in need of revival? Associations Are Grasping For Growth [Infographic].

Directory 60

Directory Texas Social Media Newsletter 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Certificate 195

Certificate Newsletter Technology Strategy 195

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60

Georgia Directory New York Leadership 60

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Many groups still print a magazine. A 45-minute presentation can be repurposed as both a three-minute micro-learning session and a 30-second social media promotion. “A So why not entertain and educate?

Video 88

Video Strategy Communications Content 88

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Directory 63

Directory Newsletter Learning Management System Social Media 63

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit. Tactics covered will include SEO, automation, social media and more. Angry about friends breaking the Covid rules? Neelam Tailor, The Guardian ).

Video 221

Video Certificate Review LMS 221

Association Adviser

MAY 14, 2013

Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP. AA: Speaking of membership, you’ve had impressive revenue and membership growth during a very difficult economy. AA : So, how did you pull off triple-digit growth in membership and revenue?

Georgia 60

Georgia Revenue Social Media Technology 60

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. Does your association have a magazine, newsletter, directory or website in need of revival? Best of the Web. 5 Ways to Thank Community. Shanna Mallon. Socialmouths. 5 ideas in this article.

Directory 60

Directory Email Marketing Social Media Newsletter 60