Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? See the photo we chose for this blog header? Case in point.]. Awkward, no?

Content 153

Content Marketing Social Media Tips 153

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

Social Media 191

Social Media Innovation Survey Education 191

Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Ad Software, such as Google Ads.

Organization 270

Organization LMS Software Social Media 270

Higher Logic

APRIL 12, 2018

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. With all this valuable data, you could use marketing automation to send targeted emails and content to increase non-dues revenue (e.g.

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Organization Social Media Maine Revenue 143

EventMobi: Association Events

AUGUST 8, 2024

Chapters are largely tethered to the main organization. As Mariner Management & Marketing and BillHighway’s 2022 Chapter Performance & Benchmarking Report notes, more than three-quarters of the chapters it studied were either chartered or wholly-owned by the parent organization. A few key facts about how chapters function: 1.

Maine 262

Maine Education Report Technology 262

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Team 270

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

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LMS Certificate America Committee 369

WBT Systems

OCTOBER 25, 2017

Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. And, 55 percent of freelancers participated in skill-related education in the last six months so they could stay marketable, compared to 30 percent of traditional workers.

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Survey America Learning Management System Education 236

Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009.

Revenue 221

Revenue Committee Maine Conference 221

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing? Learn more.

Marketing 81

Marketing How To Discount Tips 81

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Content Press Release 270

Spark Consulting

OCTOBER 22, 2014

Focus the main point of interest on the copy that will appear in the preview pane of your email. marketing' Something that’s free – and desirable – has a good chance of going viral. Most people decide if an email is interesting by previewing it, without opening it. Image Credit: BloggerBlast.

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Tips Maine Course Marketing 150

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Host: American Marketing Association. Quick hits.

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LMS Revenue America Tips 361

Blue Sky eLearn

AUGUST 21, 2018

While you may be the main point of contact, don’t let all the conversations and decisions rest on your shoulders. While there are many moving parts on the vendor side of an LMS implementation, there are plenty of moving parts in your organization as well. Membership. Meeting Planning. Customer Support. Be Prepared.

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LMS Tips Project Course 194

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. August’s main topics are a post-conference discussion of the good, bad, and questionable at ASAE Annual and getting the most out of your ASAE membership. Host: ASAE Marketing Professionals Community.

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America Content Social Media Strategy 264

Blue Sky eLearn

MAY 16, 2019

While some of this information may be included in the main education department overview, it’s important to also keep these items separate and readily available. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

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Tips FAQ Education Sample 211

Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. Host: American Marketing Association.

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Nashville Chicago DC Maine 154

Higher Logic

OCTOBER 6, 2016

The Word of Mouth Marketing Association (WOMMA) challenged Dr. Jonah Berger, author of Contagious: Why Things Catch On , and Keller Fay Group to find this answer. Here’s the main takeaway: don’t ignore your micro-influencers. Can they actually help advocate for your brand, increase engagement and drive sales?

Social Media 244

Social Media Products Course Maine 244

Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

Proposal 170

Proposal eBook Maine Tips 170

Blue Sky eLearn

JULY 24, 2017

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Your goal is to write a bullet point for each main topic.

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Content Class Tips Examples 154

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. According to Inc.com , here are some of the main differences: 1. These six main differences that Inc.com outlines make it clear that there are numerous opportunities for associations to attract and educate Generation Z. How they are different from previous generations. Realistic vs. Optimistic.

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millennials Maine Course Class 163

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

LMS 243

LMS Software Chicago Washington 243

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

How To 166

How To System Team Marketing 166

Blue Sky eLearn

APRIL 15, 2019

We created a summary reviewing their main points when it comes to certificate and certification programs to help organizations take the first step in making the right decision about which works best for them! Helpful in opening new markets. First, what is the difference? Verification of certified professionals – employers and public.

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Certificate Maine Content Review 177

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Presenter: Peggy Hoffman, president, Mariner Management & Marketing.

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Certificate Chicago DC Washington 107

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. For instance, make sure you have these features: General association information like a brief history and your main mission. A FAQ page for those who want quick answers.

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Directory Association Management FAQ System 239

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. There are three main reasons, from our perspective. When it’s good, it’s great, but when it’s bad, we worry. Why Should I Care About My Member Retention Rate?

Recruitment 212

Recruitment Recruiting Class Maine 212

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports. So a graphical summary of your main points makes posts spread more effectively. What do you know that will help (and attract) community members or customers?

Tips 185

Tips Content Education Social Media 185

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Anna Toon, product marketing manager for careers & education, Community Brands. Host: PCMA.

Nashville 150

Nashville eBook DC Chicago 150

Reid All About it

JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing. Many companies are drafting their marketing budgets and selecting association sponsorships for their upcoming fiscal year.

Montana 341

Montana Revenue Strategy Conference 341

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. What’s the main reason she joined? Now that she’s here, you need to welcome her. Ask about her.

Case Study 170

Case Study Library Maine Communications 170

YourMembership

MARCH 6, 2012

A common writing exercise for fiction writers is to write a short story and then switch the voice or point-of-view from which it is told – take first person to third or main character first person to narrated by a secondary observer of the action. Smith is the Director, Inbound Marketing at YourMembership.com. Leave a Reply.

Content 150

Content Tips Software Social Media 150

Higher Logic

FEBRUARY 13, 2018

In our example, the customer support community’s main KPI is customer service costs. There are two main comparisons you can use. Communities with other KPIs may find useful data from finance, operations, and marketing. But identifying your KPIs isn’t enough. To show business impact, you also need to show a change in those KPIs.

Cost 107

Cost Maine Examples Team 107

NXUnite

JANUARY 16, 2024

Let’s refresh your memory on the main advantages: Increased visibility. According to 360MatchPro , CSR offers these four main advantages for businesses: Employee engagement. One of the main benefits of CSR for businesses is increased employee engagement. Consider the main types of corporate giving initiatives to get started.

Technology 130

Technology How To Software Maine 130