Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

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Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well.

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Social Media Marketing Tools Cost 130

NXUnite

MARCH 19, 2025

Your event may also offer tangential benefits, such as increased brand awareness and more connections with local nonprofits , but keep in mind that these are not the main focuses of your event. Lets take a look at the main types of events you may want to host to meet your small businesss goals: Sales events.

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Email Maven

JANUARY 12, 2025

Additionalhyperlinks are a good thing, but dontcrowd the main button. What benefit are we providing them? Create the CTA from those answers THEN build the copy that gets them to click that button. The full recording of the session can be found on the ASAE Membership Professional Community for members.

Email Marketing 130

Email Marketing Tips Marketing Newsletter 130

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Newsletter Examples Maine Content 189

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? See the photo we chose for this blog header? Case in point.]. Awkward, no?

Content 153

Content Marketing Social Media Tips 153

Nonprofit Marketing Guide

JUNE 20, 2023

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area.

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Aaron Wolowiec

OCTOBER 11, 2016

Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. , According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each).

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Social Media Innovation Survey Education 191

Higher Logic

APRIL 12, 2018

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. With all this valuable data, you could use marketing automation to send targeted emails and content to increase non-dues revenue (e.g.

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Organization Social Media Maine Revenue 143

Blue Sky eLearn

FEBRUARY 4, 2020

Association management software (AMS) functions as one main database containing all interactions between your association and its members. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Ad Software, such as Google Ads.

Organization 270

Organization LMS Software Social Media 270

EventMobi: Association Events

AUGUST 8, 2024

Chapters are largely tethered to the main organization. As Mariner Management & Marketing and BillHighway’s 2022 Chapter Performance & Benchmarking Report notes, more than three-quarters of the chapters it studied were either chartered or wholly-owned by the parent organization. A few key facts about how chapters function: 1.

Maine 262

Maine Education Report Technology 262

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing? Learn more.

Marketing 81

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Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009.

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WBT Systems

OCTOBER 25, 2017

Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. And, 55 percent of freelancers participated in skill-related education in the last six months so they could stay marketable, compared to 30 percent of traditional workers.

Survey 236

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Spark Consulting

OCTOBER 22, 2014

Focus the main point of interest on the copy that will appear in the preview pane of your email. marketing' Something that’s free – and desirable – has a good chance of going viral. Most people decide if an email is interesting by previewing it, without opening it. Image Credit: BloggerBlast.

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Tips Maine Course Marketing 150

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

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LMS Certificate America Committee 369

Blue Sky eLearn

AUGUST 21, 2018

While you may be the main point of contact, don’t let all the conversations and decisions rest on your shoulders. While there are many moving parts on the vendor side of an LMS implementation, there are plenty of moving parts in your organization as well. Membership. Meeting Planning. Customer Support. Be Prepared.

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LMS Tips Project Course 194

Associations Now

FEBRUARY 18, 2025

A Strong Value Proposition The first step in forming a nondues revenue strategy is to home in on the unique value your association has to offer members and the market. One day, he asked a member of his association what accounted for their top cost, and he discovered that tires were one of the businesss main expenses.

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Revenue Strategy Leadership Cost 98

MemberClicks

JANUARY 22, 2025

Main Characteristics of Partnerships Collaborative and Strategic: Partnerships focus on joint efforts that align with both organizations missions. Key Characteristics of Sponsorships Transactional Relationship: Sponsorships are primarily focused on an exchange of valueusually financial support or resources for marketing exposure.

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Organization Resources Project Examples 100

Blue Sky eLearn

MAY 16, 2019

While some of this information may be included in the main education department overview, it’s important to also keep these items separate and readily available. You may have a full marketing department handling everything, you may not. Some important items are: The marketing calendar.

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Tips Education FAQ Sample 211

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Host: American Marketing Association. Quick hits.

LMS 361

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Reid All About it

DECEMBER 22, 2017

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. – Structured Content- A Marketer’s Secret Weapon. Host: American Marketing Association.

Nashville 154

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Higher Logic

OCTOBER 6, 2016

The Word of Mouth Marketing Association (WOMMA) challenged Dr. Jonah Berger, author of Contagious: Why Things Catch On , and Keller Fay Group to find this answer. Here’s the main takeaway: don’t ignore your micro-influencers. Can they actually help advocate for your brand, increase engagement and drive sales?

Social Media 244

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Higher Logic

JULY 19, 2018

Because it’s the main way we receive valuable communications. Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature.

Tips 159

Tips eBook Marketing Newsletter 159

Associations Now

NOVEMBER 5, 2024

“When we look at the results as a whole, there’s one really consistent message, and that is association professionals continue to not believe career advancement benefits are as important as they are,” said Tirrah Switzer, Senior Director of Product Marketing at Momentive.

Report 66

Report Survey Software Certificate 66

Blue Sky eLearn

NOVEMBER 7, 2018

How to market to them. According to Inc.com , here are some of the main differences: 1. These six main differences that Inc.com outlines make it clear that there are numerous opportunities for associations to attract and educate Generation Z. How they are different from previous generations. Realistic vs. Optimistic.

millennials 163

millennials Maine Education Course 163

Reid All About it

JUNE 7, 2019

The Road to Member Engagement Is Paved with Personalized Marketing. Learn how to identify the main challenges and the main benefits of online events in your organization, analyze the five bulletproof reasons for your organization to offer online events, and develop an outline to share with leadership for an online event strategy.

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Proposal eBook Tips Maine 170

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Association Success

NOVEMBER 5, 2020

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

How To 178

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Blue Sky eLearn

APRIL 15, 2019

We created a summary reviewing their main points when it comes to certificate and certification programs to help organizations take the first step in making the right decision about which works best for them! Helpful in opening new markets. First, what is the difference? Verification of certified professionals – employers and public.

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Certificate Maine Education Content 177

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

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How To System Process Team 166

Blue Sky eLearn

JULY 24, 2017

People attend webinars to learn – making your description of what attendees will learn at your event one of the most important pieces of marketing copy you can write. The biggest mistake marketers make when writing content descriptions is being too brief. Your goal is to write a bullet point for each main topic.

Content 154

Content Tips Examples Class 154

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Bill Cushard, Director of Marketing, ServiceRocket.

LMS 243

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Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Presenter: Peggy Hoffman, president, Mariner Management & Marketing.

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Certificate Chicago DC Washington 107

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. For instance, make sure you have these features: General association information like a brief history and your main mission. A FAQ page for those who want quick answers.

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Directory Association Management FAQ Committee 239

Higher Logic

FEBRUARY 13, 2018

In our example, the customer support community’s main KPI is customer service costs. There are two main comparisons you can use. Communities with other KPIs may find useful data from finance, operations, and marketing. But identifying your KPIs isn’t enough. To show business impact, you also need to show a change in those KPIs.

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Cost Maine Examples Revenue 107

Reid All About it

JANUARY 5, 2018

The PCMA Digital Experience Institute will be streaming live the most talked about sessions including each day’s main stage, thought leaders from across the globe and business events experts focusing on the most pressing industry topics. Anna Toon, product marketing manager for careers & education, Community Brands. Host: PCMA.

Nashville 150

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