Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads. R on McGrath, Co-Founder & CEO.

Email Marketing 60

Email Marketing Marketing Video Software 60

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. The report offered lots of food for thought, but what I found most interesting was the section that spoke to the marketing tactics that event pros must add to their arsenal in 2020.

Marketing 106

Marketing Report Maine Video 106

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

NXUnite

OCTOBER 1, 2024

When evaluating a venue for capacity and layout, consider these key points: Capacity Requirements: Match the venue capacity to your expected attendance, accounting for different areas such as main sessions, breakout rooms, and networking spaces. Ensure there is enough space for everyone to move around comfortably.

Maine 130

Maine Cost Team Technology 130

EventMobi: Association Events

AUGUST 8, 2024

Chapters are largely tethered to the main organization. As Mariner Management & Marketing and BillHighway’s 2022 Chapter Performance & Benchmarking Report notes, more than three-quarters of the chapters it studied were either chartered or wholly-owned by the parent organization. A few key facts about how chapters function: 1.

Maine 262

Maine Education Report Technology 262

Reid All About it

AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 265

Cleveland North Carolina Analysis Team 265

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. Just this weekend, I saw a stock photo I’ve seen a thousand times on Shutterstock used as the main creative on a prominent highway billboard. Looking for more marketing tips? See the photo we chose for this blog header? Case in point.]. Awkward, no?

Content 153

Content Marketing Social Media Tips 153

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Associations Now

MARCH 8, 2016

The American Securities Association formed late last month to serve as a voice and leadership platform for the investment banks, broker dealers, banks, and wealth managers that serve “Main Street.”. markets or the American economy,” ASA states in its mission. Our members did not create the crisis, nor do we pose systemic risk to U.S.

Maine 40

Maine United States America Leadership 40

Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

Marketing Pennsylvania Social Media Content 184

NXUnite

JANUARY 16, 2024

Let’s refresh your memory on the main advantages: Increased visibility. According to 360MatchPro , CSR offers these four main advantages for businesses: Employee engagement. One of the main benefits of CSR for businesses is increased employee engagement. Consider the main types of corporate giving initiatives to get started.

Technology 130

Technology How To Software Maine 130

Associations Now

JULY 17, 2014

The Maine Lobstermen’s Association says a decades-old consent decree regulating the group is out-of-date and limits the group’s ability to advocate for its members. The regulations that manage Maine’s iconic lobster industry. The regulations that manage Maine’s iconic lobster industry.

Maine 40

Maine Portland Price Industry 40

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100

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Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. August’s main topics are a post-conference discussion of the good, bad, and questionable at ASAE Annual and getting the most out of your ASAE membership. Host: ASAE Marketing Professionals Community.

America 259

America Content Social Media Strategy 259

Higher Logic

MAY 20, 2020

One of the main reasons someone joins an association is to advance in their career, which starts with education. Check out the Ultimate Guide to Marketing Automation, available below. Your members are the main users of your association technology, so why not have them hear the benefits of using this tech from your partners?

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 265

Cleveland LMS Content Press Release 265

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. What is the main focus of the videos that you produce for them? What is the main focus of the videos that you produce for them?

Content 74

Content Marketing Social Media Maine 74

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 83

Report Marketing Survey Tools 83

GlowGlobally

MAY 15, 2017

With 28 countries, the European Union is one of the largest and most profitable markets in the world. The lack of validation of benefits, products and services before going to market can lead to poorer performance and even failure. Appreciating the importance of market segmentation and tying this to a unique customer experience.

Marketing 60

Marketing Maine Products Strategy 60

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

Technology 84

Technology Marketing Cost Tools 84

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

NXUnite

JUNE 12, 2024

Drawing on your experience as a nonprofit leader, you might talk about having clear goals, coming up with unique campaign ideas, or using storytelling best practices in your marketing materials. The post The Role of a Nonprofit CRM in Personalized Fundraising appeared first on NXUnite by Nexus Marketing.

Software 130

Software Tools Email Marketing Tips 130

Association Adviser

DECEMBER 19, 2017

When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. Use an integrated marketing technology platform to harness your association’s data. Automated workflows.

Technology 60

Technology Marketing Cost Tools 60

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

Association Management 130

Association Management Tools Technology Industry 130

Spark Consulting

DECEMBER 4, 2020

As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator. Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009.

Revenue 221

Revenue Committee Maine Conference 221

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

SCD Group

NOVEMBER 29, 2012

To implement even one good idea takes a mountain of work--strategic planning, product development, marketing pushes, financing, administration, human resources, and so much more. Remember Stephen Covery’s “ The main thing is to keep the main thing the main thing ”?). Hoffman asked. Taking one idea to profits is hard.”

Maine 40

Maine Committee Products Review 40

NXUnite

OCTOBER 19, 2023

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130

Revenue Email Marketing Social Media Maine 130

Vanguard Tech

SEPTEMBER 18, 2012

But then I realized that the first point of a content marketing strategy is to just do it ! So as an association content expert, what do you need to know to get your content marketing strategy working for you? This could include for-profit publications, vendors and even other associations. Spread the Content Creation Around.

Content 70

Content Marketing Dallas Guidelines 70

GlowGlobally

MAY 8, 2013

on May 16th for a three hour deep dive on recent trends and effective management practices for growing business in emerging markets. Deep Dive Exploration: Navigating the Emerging Markets. Fast forward to 2001, the year that has become the West’s 1830 when the emerging markets overtook Western economies in economic growth.

Marketing 60

Marketing Philadelphia DC Maine 60