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Your association’s website is the main touchpoint for members and prospects. Make sure it’s providing the right experience with these easy-to-implement strategies.
They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. She suggests nine engagement strategies to keep members close an excellent retention roadmap you ignore at your associations peril. Snacks Insurance companies are NOT the main villain of the U.S. Read, dammit.
Nikki Main, Daily Mail You never grow old at the table Once you find a good meatball recipe, dont let it go. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. More info/register. Host: re:Members Tue 3/4 at 12 p.m. 1 CAE credit.
You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. One way to unobtrusively explain matching gift programs is through micro-moment strategies , or marketing techniques that take advantage of our mobile web habits.
Your association will need to lean on a nondues strategy for sustained growth. In this article, were going to explore the building blocks of an effective nondues revenue strategy, helping you create and implement your own. Key Components of a Nondues Revenue Strategy 1. 86 percent. Thats a pretty big shift.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.
Your event may also offer tangential benefits, such as increased brand awareness and more connections with local nonprofits , but keep in mind that these are not the main focuses of your event. With SMART goals, youll always know how far away you are from your desired outcome, allowing you to know when to pivot or adjust your strategies.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.
Developing an effective funding strategy is vital to any nonprofit’s ability to sustain or increase its impact. And nonprofit boards play an important role in virtually every organization’s funding strategy. Instead of seeing every funding lead as a good lead, focus on those that align well with its strategy.
Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Contact us at any time to speak with one of our data-loving experts.
If you work at a nonprofit, you already know the importance of developing a strategy for financial sustainability. In this article, well outline a three-step process adapted from our report Finding Your Funding Strategy: Benchmarking 101 , tailored to U.S.-based But where should you start? based nonprofits.
As a 25+ year member of NSA, I was eager to see how they would weave in their 50-year anniversary and deliver on a promise to elevate the education and main room experiences. This strategy worked. Know what goals your annual meeting best amplifies and use it as a filter for your content strategy decisions.
One of the main reasons someone joins an association is to advance in their career, which starts with education. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. Onboard New Members. Let’s dive in.
Recently, Blue Sky eLearn’s Senior Sales Director, Lance Simon, sat down with Emilio Alonso-Mendoza, CEO of AG Bell Association for the Deaf and Hard of Hearing, David Ditker, CEO of the Assistive Technology Industry Association, and Dan Streeter, Vice Presid e nt of Learning Strategy and Development at Blue Sky eLearn. . Sponsorship .
Whether you base your current content model on content buckets or pillars, at some point you may find that the organizing strategy for the content your association creates is no longer serving its purpose. Eventually, the principles guiding your content strategy no longer connect with the strategic goals of your organization.
The strategy behind not offering a virtual expo, but leveraging sponsorships for virtual engagement that can be extended to year-round. How positioning a virtual job fair helped connect attendees without competing with the main event. Why threading their content throughout each day made sense for their audience. Cost: FREE. Cost: FREE.
Genesys has three communities within their main community site: pureCloud , pureConnect , and pureEngage. The solution: The stand-out strategy Matt developed for pureCloud revolves around a video series Matt calls the Community Q&A Show. So what’s the main point? Hear Matt tell the full story in the webinar, available below.
Learn how The National Alliance generated non-dues revenue from continuing education and certification, how they continue to innovate and develop new education offerings to their industry, and tips for growing non-dues revenue from education and certification programs, marketing strategies, pricing models, and partnerships with members.
Previously, we touched on the main components of marketing: creating a message for a target audience and displaying it in locations they are likely to see. This is essential for certain marketing strategies, like search engine optimization (SEO) for nonprofits. Lets break down each of these aspects a bit further: Audience.
Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. 5 virtual conference pricing strategies. Presenters: Amanda Simons, Principal, Honeycomb Strategies. MeetingsNet ). Host: PCMA.
My team of 12 and I wondered: how long would this go on and how long could we survive without our main funding stream? With that approach emerging as our new strategy-in-progress, Dawn logged in to Candid’s Foundation Directory to find these funders. COVID-19's arrival and social distancing meant a huge loss of revenue.
Ultimately, though, Chris said: “The main problem we’re trying to solve with our customer community is around retention: How do we retain our customers at a higher rate? When customers engage in the community, and they reply, ‘like’ posts, or add questions, you’ll generally retain them, and retain them at a higher rate.”
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. Tue 8/20 at 1 p.m.
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Association management software (AMS) functions as one main database containing all interactions between your association and its members. Let’s dive in!
Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. A large majority of participants, most at the manager level or above, reported reactive methods as their main source of competitive advantage. Even fewer exist in organizations that tout transparency.
Effective Strategies for Leveraging Local Media to Advance Advocacy Efforts. Hear the panel’s insights on the importance of media advocacy and how to effectively incorporate local media engagement into your association’s overall lobbying strategy. Kim, Principal of Butterfly Strategies. Wed 6/23 at 12 p.m. 1 CAE credit.
Two common strategies for collaboration are partnerships and sponsorships. Main Characteristics of Partnerships Collaborative and Strategic: Partnerships focus on joint efforts that align with both organizations missions. While these terms are often used interchangeably, they serve distinct purposes and offer different benefits.
In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Sponsorship strategy. Expand your understanding of inclusion to address neurotype differences.
Integrating game mechanics The main way in which gamification uses game mechanics to encourage learner participation and sustain interest is by integrating key elements into online learning programs. Are you ready to learn even more strategies to learn how to gamify learning to boost engagement with your Gen Z learners?
Watch the main channel for ideas and consult with staff to see what merits its own sub-channel. Even if your organization’s strategy is a full remote work environment, some hybrid work strategies can be effective if presented at scheduled times. The post Refreshing Your Virtual Watercooler Strategy appeared first on Achurch.
The main barriers cluster in two areas: Failures to develop leadership programs, and failures to be transparent about what the organization needs. And because talent is a strategic investment, an effective response requires a strategy: A plan to identify skills gaps, future needs, and resources required to bolster internal talent.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.
Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs.
One of the main vehicles associations use to engage their members is newsletters, but not every member is going to be interested in the same content. Redefine Your Engagement Strategy by Segmenting for Success. We’ve got data showing us that people are raising their hands, revealing to us what they want to read. Did you know….
MemberSuite recommends a member-first approach to your association’s email strategy. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. Get the strategies and tools you need to re-engage and win-back your lapsed members for life.
Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.
Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Learn innovative engagement strategies for this digitally native generation. More info/register.
New ideas, new inventions, new strategies, new operating plans. According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). People change.
This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. I define and see the impact of digital transformation for associations using three main pillars. How to Adapt Your Digital Strategy for the New Member Journey.
Thus, you’re going to need a member acquisition strategy. By understanding what a member acquisition strategy is, how it works, and the best ways to grow, which is what this guide is all about. What is a member acquisition strategy? An acquisition strategy is not simply a loose goal for getting people on board.
From successfully converting non-member audiences into members, to your membership engagement strategy, to events and non-dues revenue, data can inform every step along the way. Dynamic Strategy Sessions: Move beyond routine updates to dynamic strategy sessions.
Your top-level navigation menu should be simple, focusing on just a few main categories or pages. If you wish to feature other pages, you can nest them under these main categories using dropdown menus. Use a tool like Google Analytics to monitor traffic to your action pages and improve your CTA strategy.
If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.
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