Smooth The Path

MAY 7, 2017

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. Case study: In-depth member interviews feed association’s strategic plan. The post How to Exponentially Improve Member Engagement at Any Association appeared first on Smooth The Path.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Reid All About it

OCTOBER 4, 2024

Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. Watch demos on how to enhance donor and member engagement. Content strategy. Call-to-action (CTA).

NJ 254

NJ Email Marketing System Education 254

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA. More info/register.

Video 212

Video Newsletter Content Revenue 212

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98

Report Recruiting Recruitment Innovation 98

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

JUNE 4, 2017

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get? Will someone call each new member too?

Organization 108

Organization Member Engagement Member Experience Video 108

Eric Lanke

AUGUST 27, 2018

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. One of the reasons this hit home for me is that I was recently the member in exactly this situation.

Newsletter 159

Newsletter Member Research Resources Conference 159

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Maine Examples 60

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.

Strategy 265

Strategy Content Communications Tips 265

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. There’s got to be a strategy around [engagement] with measurable outcomes.”.

Report 40

Report Survey Member Engagement Member Research 40

Smooth The Path

MAY 23, 2017

We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. Now we can act on that information. We can change the organization’s strategy. I am happy to bat ideas around.

Project 89

Project Conference Strategy Member Engagement 89

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. However, without integrations with your CRM, it’s hard to conjure a full report on how well your event did and how your members engaged with your event. .

Association Software 40

Association Software Software Tools System 40

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127