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. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.
Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. More info/register (fee for MPI non-members). 1 CMP credit.
Getting Started with MemberEngagement Scoring Guide – stages you should consider to successfully track and score memberengagement. A2 was all-in this year with building successful partnerships, most notably at ASAE Annual in Nashville. Your AMS Wasn’t Designed for That. Building Successful Partnerships.
A lot has happened at YM since we were in Nashville last year for ASAE. We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading memberengagement platform for organizations.
Tony Rossell, Marketing General, Inc. ). Our highlight of the week was hot catfish , an inspired take on Nashville hot chicken, with cheesy grits. At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Hear about some major considerations for online engagement. MeetingsNet ).
Join me ( Jeff Bachelor ) and the rest of the crew at ASAE Annual on August 20-23 in Nashville, TN. This year’s theme is Disruption=Opportunity. After all, Nashville is called Music City. Here are eight songs to get you ready for ASAE Annual: A Nimble AMS playlist for your ASAE travels. Fancy Like — Walter Hayes .
The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New MemberEngagement Study. The PCMA Digital Experience Institute will be rebroadcasting the most talked about sessions from Nashville. More info/register. Host: PCMA.
Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.
If your association is having trouble attracting and retaining young members, maybe you’re not listening to the right people. WBT Systems describes how a shadow board or advisory council of young professionals can tell you what you need to know about designing and marketing programs and content for the younger generations. Quick hits.
4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Craft the Perfect Member Journey to Keep Your MembersEngaged. Killer Paid Search Tactics That Every Marketer Needs to Know. Non-dues revenue.
55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. How the Healthcare Financial Management Association’s podcast engagesmembers, supports DEI initiatives and attract sponsors while maintaining integrity.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.
Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech, because we know it’s on your mind! to 4:30 p.m.
Despite challenges such as limited finances and manpower, the renovation of the Tennessee Concrete Association’s Nashville headquarters turned out to be a significant source of memberengagement.
Wagner says AOA knows its potential market size is as high as 3,500 managers of ear, nose, and throat practices, but its membership levels have long hovered just below 1,000, an obvious symbolic milestone the association would like to surpass. She says AOA’s market is also particularly difficult to reach.
by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> Mighty tasty! I’ll have to figure out a fix for that.
Join your Fridays@4 community for an open discussion on the recent ASAE Conference in Nashville. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today.
MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. They describe the elements of the new member journey: what you need to do and what members need to experience, the three pillars of enlightened memberengagement, and new community engagement benchmarks.
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