Association Adviser

MARCH 21, 2022

Amongst the various ways you communicate with your members, newsletters perhaps play one of the more critical roles in the vitality of your association. It requires a lot of work to plan, develop, and release these newsletters so you can keep your members informed on vital news.

Newsletter 147

Newsletter Communications Member Engagement Association Management 147

Association Analytics

FEBRUARY 1, 2024

The association industry's go-to source for cutting-edge insights and education about data and analytics.

Newsletter 169

Newsletter Education Industry Member Engagement 169

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Association Analytics

JUNE 16, 2023

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

Newsletter 321

Newsletter Industry Member Engagement Resources 321

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members. Drive referral members. Engage members more effectively.

Content 150

Content Marketing Social Media Communications 150

GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing.

Member Engagement 60

Member Engagement Content Marketing Social Media 60

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

Nimble AMS

DECEMBER 6, 2024

If so, how do you use this powerful tool to meet your members needs while making them feel safe? Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare?

millennials 109

millennials Tools Technology Social Media 109

Association Analytics

JANUARY 5, 2023

Getting Started with Member Engagement Scoring Guide – stages you should consider to successfully track and score member engagement. 2022 was a year of significant internal investment with 22 new hires and 10 promotions ranging from our implementation and customer success organizations to our sales and marketing teams.

Atlanta 320

Atlanta Nashville Newsletter Products 320

HighRoad Solution

JULY 23, 2020

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.

Newsletter 78

Newsletter Member Engagement Content Marketing 78

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Leverage the signature for engagement. Research the market.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

.orgSource

OCTOBER 29, 2024

Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88

Tools Member Engagement Strategy Innovation 88

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Email marketing software. Multi-channel communications are truly the future of member engagement.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. More info/register.

Education 258

Education Social Media Content Strategy 258

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Manage email newsletter subscriptions.

Communications 209

Communications Software Member Engagement Strategy 209

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Certificate 275

Certificate Denver Case Study Newsletter 275

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 365

Montana Content Price Strategy 365

Blue Sky eLearn

SEPTEMBER 12, 2018

While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement. Ambitious new goals or projects can sometimes overshadow the importance of continual engagement work. Q&A Sessions. Thank-You Events.

Content 173

Content Member Engagement Strategy Tools 173

YourMembership

JUNE 12, 2012

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ?

Member Experience 150

Member Experience Social Media Newsletter Software 150

Blue Sky eLearn

FEBRUARY 18, 2021

Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Construct a communication plan to engage members. Reach out to your members several weeks in advance to generate excitement for your virtual day of service.

Organization 232

Organization Software Tips Tools 232

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, retaining members can be challenging, particularly as expectations evolve and competition for attention increases.

How To 52

How To Analysis Social Media Member Engagement 52

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Presenter: Ronja Francoeur, Member Engagement Specialist. 1 CMP credit.

Newsletter 195

Newsletter Survey Software Process 195

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Revenue 195

Revenue Newsletter Certificate Leadership 195

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. 15 Ways to Take Your Email Newsletter to the Next Level Many organizations find themselves stuck between sending outdated, irrelevant newsletter content and trying to keep it fresh and engaging.

Video 213

Video Content Revenue Strategy 213

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. AI and events.

Survey 275

Survey Content Education Strategy 275

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community. If not, maybe start small.

Revenue 191

Revenue Tips Massachusetts Certificate 191

YourMembership

FEBRUARY 9, 2012

Ideas to help you engage, empower and retain members. Keep Members Coming Back. February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Now comes the tough part – keeping your members active, engaged, happy. Reward active members. Make it easy.

Tampa 150

Tampa FAQ Social Media Software 150

YourMembership

MARCH 9, 2012

Ideas to help you engage, empower and retain members. March 9th, 2012 | Posted in Member Engagement + Retention. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Leave a Reply.

Software 150

Software Price Membership Management Member Engagement 150

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Certificate Los Angeles 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Revenue 259

Revenue Montana Case Study Education 259

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. The post #MondayMotivation Quotes for Association Marketing appeared first on GrowthZone. Blog articles. Presentations. Enjoy your copy of.

Marketing 79

Marketing Social Media Newsletter Tips 79

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Chapter habits. But do you?

Leadership 207

Leadership Revenue Committee Certificate 207

Higher Logic

APRIL 25, 2019

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores. CAE credits.

Certificate 195

Certificate Newsletter Technology Strategy 195

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120