Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Member engagement. Call-a-member month.

North Carolina 254

North Carolina Newsletter Email Marketing Revenue 254

GrowthZone

JULY 11, 2017

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Multiview

FEBRUARY 2, 2022

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022.

Newsletter 52

Newsletter Tips Marketing Process 52

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Discount Education 161

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. 15 Ways to Take Your Email Newsletter to the Next Level Many organizations find themselves stuck between sending outdated, irrelevant newsletter content and trying to keep it fresh and engaging.

Video 212

Video Newsletter Content Revenue 212

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. More info/register.

Newsletter 254

Newsletter Content Social Media Education 254

Association Analytics

JUNE 16, 2023

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has b.

Newsletter 321

Newsletter Industry Member Engagement Resources 321

Reid All About it

OCTOBER 18, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Member engagement. Merritt Rohlfing at Association Analytics encourages associations to change the way you think about member engagement.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Hear strategies to turn your newsletter into a community-building powerhouse, fostering connections among members and strengthening their bond with your association.

Certificate 212

Certificate Committee Education DC 212

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Leverage the signature for engagement. Research the market.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 248

Arlington Revenue Education Strategy 248

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 271

Newsletter Denver Certificate Case Study 271

.orgSource

OCTOBER 29, 2024

Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Analytics

JANUARY 5, 2023

Getting Started with Member Engagement Scoring Guide – stages you should consider to successfully track and score member engagement. 2022 was a year of significant internal investment with 22 new hires and 10 promotions ranging from our implementation and customer success organizations to our sales and marketing teams.

Atlanta 320

Atlanta Nashville Newsletter Products 320

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Presenter: Ronja Francoeur, Member Engagement Specialist. 1 CMP credit.

Newsletter 195

Newsletter Survey Team Software 195

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!

Member Engagement 68

Member Engagement Survey Social Media Communications 68

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. The post #MondayMotivation Quotes for Association Marketing appeared first on GrowthZone. Blog articles. Presentations. Enjoy your copy of.

Marketing 79

Marketing Social Media Newsletter Tips 79

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

GrowthZone

JULY 18, 2017

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Content Marketing.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Membersuite

FEBRUARY 21, 2023

You can then create more detailed value propositions for member segments. Member engagement. Members who are not proactive about their membership are not likely to reap its benefits. Renewal is the goal driving your member engagement strategy. Perpetual membership marketing. Onboarding.

How To 106

How To Newsletter Member Engagement Review 106

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? It seems like a simple approach, but many associations mistakenly believe that “some is good, but more is always better” when communicating with members. Drive referral members. Engage members more effectively.

Content 150

Content Marketing Newsletter Social Media 150

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. AI and events.

Content 271

Content Survey Education Strategy 271

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

GrowthZone

DECEMBER 3, 2021

Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. In one of his newsletters, he sent a word find similar to the one in this article. The Crockett Area Chamber used the puzzle Frank had provided and had multiple people engage with that post.

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

SBI

OCTOBER 23, 2024

Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. However, retaining members can be challenging, particularly as expectations evolve and competition for attention increases.

How To 52

How To Analysis Social Media Member Engagement 52

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities.

Social Media 130

Social Media Member Engagement Software Newsletter 130

Reid All About it

SEPTEMBER 20, 2024

They identify six common mobile engagement strategies and share tactics for implementing them. TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs.

LMS 259

LMS Revenue Content Certificate 259

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. You could create a specific meeting or include a member engagement update in a department-wide staff meeting. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Chapter habits. But do you?

Revenue 206

Revenue Certificate Committee Leadership 206

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166