Association Analytics

SEPTEMBER 23, 2024

Member engagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. Understanding that pathway that a member should be on helps in every department.

Member Engagement 169

Member Engagement Tools millennials Course 169

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users.

Marketing 103

Marketing Software Membership Management Review 103

Reid All About it

JANUARY 17, 2025

Hailey Mensik at WorkLife writes about ping fatigue in the workplace and how it hurts productivity. Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. Im happy to feature it as long as its not product-centric. Team messaging.

Education 264

Education Content Tools Strategy 264

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NOVEMBER 8, 2024

New member engagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE members only). . and intangible benefits of certification (e.g.,

Certificate 252

Certificate DC Education Tips 252

Reid All About it

FEBRUARY 28, 2025

Im happy to feature it as long as its not product-centric. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fri 3/7 at 12 p.m.* More info/register.

DC 258

DC Education Arlington Case Study 258

Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

APRIL 11, 2025

Member service. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. Fri 4/11 at 12:30 p.m.*

LMS 258

LMS Education Content Software 258

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Membersuite

AUGUST 9, 2021

You’re probably already seeing how these societal, workplace and behavioral changes affect member engagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? Member Engagement Catalyst: Digital Exhaust .

Member Engagement 136

Member Engagement How To LMS Tools 136

Reid All About it

MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Their guide covers reasons members dont renew, renewal campaigns (and mistakes), channels, testing, grace periods, and metrics. . Membership renewals.

Certificate 213

Certificate DC Strategy Revenue 213

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric. Some association professionals have a lot to learn about basic human psychology and true inclusion. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

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DECEMBER 6, 2024

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Content marketing. Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them.

Content 213

Content Strategy Education Revenue 213

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 294

DC Washington Member Engagement Content 294

EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Is this product designed for association events like mine?

Technology 264

Technology How To Case Study Price 264

Nimble AMS

SEPTEMBER 26, 2022

Unfortunately, the topic of member engagement strategy can also be overwhelming. Your association might just be getting started with member scoring. Or perhaps you’re looking for tips to create a unique member engagement formula. . Member scoring is a journey. How to plan your engagement scoring workshop.

Member Engagement 105

Member Engagement Guidelines Member Experience Process 105

Elevating Engagement

NOVEMBER 3, 2023

When I say “scale,” I mean how do we ensure each member gets a lovely, warm welcome? Well, one way to do that is by having members welcoming members. In the New Member Engagement Study , the team at Dynamic Benchmarking and I found that more associations were considering starting New Member Ambassador programs.

Member Engagement 102

Member Engagement Committee Team Tips 102

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

Marketing 52

Marketing Technology Report Innovation 52

Reid All About it

MAY 3, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

JULY 10, 2020

I’ll be happy to feature it as long as it’s not too product-centric. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Hear about some major considerations for online engagement. Make Your Member Engagement Come A.L.I.V.E.

Montana 365

Montana Content Price Strategy 365

Higher Logic

JUNE 5, 2020

It exposes people to new ideas, prompts product and service use, and rapidly surfaces shifting needs.” – The State of Community Management Report 2020. Marketing (45%). Product improvements. Product usage. Productivity and efficiency. staff members. Online Community Engagement Stats. Networking (59%).

Cost 272

Cost Analysis eBook Report 272

Nimble AMS

DECEMBER 2, 2024

Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.

Social Media 101

Social Media Tips United States Technology 101

Reid All About it

NOVEMBER 29, 2019

I’ll be happy to feature it as long as it’s not product-centric. This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

Association Analytics

JANUARY 5, 2023

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

Atlanta 320

Atlanta Nashville Newsletter Products 320

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. More info/register (fee for non-MPI members).

Montana 362

Montana Revenue Case Study Innovation 362

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. I especially love the first one because members are craving that—heck, we all are.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Nimble AMS

DECEMBER 18, 2024

As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Learning courses or products. Why should associations use pricing discounts?

Discount 103

Discount Price Revenue Tips 103

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. I’ll be happy to feature it as long as it’s not too product-centric. Hear about some major considerations for online engagement. Double Your Member Engagement with Very Little Marketing.

Montana 369

Montana Education Conference Member Engagement 369

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data.

LMS 369

LMS Certificate America Committee 369

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JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register.

Member Engagement 275

Member Engagement Education LMS Revenue 275

Reid All About it

SEPTEMBER 27, 2024

YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Productivity is a drag. I’m happy to feature it as long as it’s not too product-centric. The entire list seems pretty essential to me—are you doing all these things? Creativity. Work is divine. More info/register.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests.

Survey 275

Survey Content Education Strategy 275