Reid All About it

NOVEMBER 1, 2024

Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Coincidence?

Revenue 258

Revenue Education Arlington Committee 258

YourMembership

MAY 15, 2012

Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Demographics play a key role in recruiting members.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Your members want to connect!

Member Engagement 127

Member Engagement Review Social Media Recruitment 127

Reid All About it

MAY 9, 2025

These programs help employers bridge industry skills gaps and help members acquire and display mastery of new skills and knowledge. Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. Membership renewals.

Certificate 213

Certificate DC Strategy Revenue 213

Reid All About it

NOVEMBER 8, 2024

New member engagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. More info/register.

Certificate 252

Certificate DC Education Tips 252

Reid All About it

FEBRUARY 28, 2025

Member recruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. Can you pinpoint your associations competitive advantage(s)? Host: re:Members Tue 3/4 at 12 p.m. Find out how the 2025 trends compare to 2024s.

DC 258

DC Education Arlington Case Study 258

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Education Revenue 213

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

GrowthZone

JANUARY 21, 2020

In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members. Employee(s) dedicated to marketing and communications. Communications tailored to engage specific groups.

Member Engagement 103

Member Engagement Communications Social Media Recruiting 103

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Getting in touch with members through automation. 2 additional renewals came from other member types. The numbers speak for themselves. Looking to the future.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. How Well Do You Know Your Members? Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Higher Logic

FEBRUARY 4, 2020

Make it simple for your members to connect (on their terms) while providing a cohesive member experience. Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3.

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruitment Recruiting Tips 240

Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found member engagement to be a challenge at your association?

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Blue Sky eLearn

OCTOBER 19, 2020

Here’s what we will cover: The importance of association engagement. In-person engagement ideas. Online engagement ideas. Effective member engagement will always be important if you want your association community to grow and thrive. The importance of association engagement. In-person engagement ideas.

Association Management 250

Association Management Committee Member Engagement Software 250

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Blue Sky eLearn

MAY 15, 2018

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. Host an in-person event.

Membership Management 179

Membership Management Member Engagement Software Recruiting 179

Reid All About it

JUNE 28, 2024

It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on member engagement and renewal is bound to increase your association’s retention rate. The learning management system (LMS) market has exploded in response. Aptify shares 50 ways to boost member recruitment and retention.

LMS 264

LMS Course Member Engagement Education 264

Reid All About it

SEPTEMBER 27, 2024

Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Hear about the findings of the 2024 Association Trends Study and the transformational power of technology and its role in shaping the future of member engagement and association growth.

Arlington 281

Arlington DC Washington Revenue 281

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. Members should be able to self-edit their profiles to avoid inaccuracies.

Member Engagement 98

Member Engagement Tips Recruitment Recruiting 98

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 294

DC Washington Member Engagement Content 294

YourMembership

DECEMBER 14, 2016

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Marketing 150

Marketing Recruiting Recruitment Member Engagement 150

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. All these challenges tie back to a lack of engagement – and can be solved by increasing engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Education Communications Strategy 370

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Sequence Consulting

JULY 26, 2022

Reading Time: 5 minutes Member Engagement Is The Key to Renewal What is member engagement? However, real growth happens when we start thinking about it from the perspective of a member; as an experience of value. Engagement is a meaningful experience of value by a member. There are three main things.

Member Engagement 72

Member Engagement Recruiting Recruitment Strategy 72

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Learn more.

Content 119

Content Marketing How To LMS 119

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. Step #3: Check How Many Members You Recruited.

Recruiting 212

Recruiting Recruitment Class Maine 212