Reid All About it

FEBRUARY 28, 2025

Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Devils advocate. AMS selection. More info/register.

DC 258

DC Education Arlington Case Study 258

Nimble AMS

DECEMBER 5, 2022

But did you know that you can also empower your association volunteers to boost member engagement? Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Your members want to connect!

Member Engagement 127

Member Engagement Social Media Review Recruiting 127

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Education Revenue 213

Reid All About it

APRIL 11, 2025

Member service. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. More info/register.

LMS 258

LMS Education Content Software 258

Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. A good example might be serving as a content reviewer for a white paper.

Member Engagement 99

Member Engagement Committee Review Project 99

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 294

DC Washington Member Engagement Content 294

Higher Logic

JUNE 27, 2017

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication. Design and Send Emails Based on Your Members’ Preferences.

Marketing 159

Marketing Communications Guidelines Member Engagement 159

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Technology 370

Technology Strategy Education System 370

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. More info/register (fee for MPI non-members). Hear about some major considerations for online engagement. Make Your Member Engagement Come A.L.I.V.E. 1 CMP credit. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Spark Consulting

MAY 15, 2024

Over the past six months or so, I’ve been reviewing ALL of them, deleting posts that are badly outdated (which led to the removal of 100 posts, about 43% of the total) and identifying posts that might benefit from updating and reposting, which I’ve been doing over the last several weeks.

Social Media 243

Social Media Review Member Engagement Conference 243

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Ben Wokas (moderator), Member Engagement Manager, American Academy of Otolaryngic Allergy.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Fonteva

FEBRUARY 9, 2021

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Email marketing and communication. Read on to learn more.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. Live Review of FOUR Association Websites.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 252

LMS Utah DC Indiana 252

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Spark Consulting

SEPTEMBER 4, 2013

Member engagement: it’s not just measuring things right, it’s measuring the right things. blog roundup community cool technology diversity leadership marketing membership Apple Associations Now Google Harvard Business Review HubSpot Jeffrey Cufaude' HBR asks: Is bias fixable ?

Review 150

Review Leadership Member Engagement Technology 150

Reid All About it

JULY 3, 2020

Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).

Montana 221

Montana Member Engagement Review North Carolina 221

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

YourMembership

MARCH 23, 2012

Ideas to help you engage, empower and retain members. March 23rd, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Review your web content often. Keep this “double-dipping” sort of consumption in mind when writing and reviewing your content. Leave a Reply.

Content 150

Content Social Media Software Price 150

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Jeff Winters, Harvard Business Review ). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Kendall Walters, Vidyard ).

Montana 362

Montana Revenue Case Study Innovation 362

Aptify

MAY 26, 2021

Where would your association be without member engagement? Active, engaged members renew their memberships and help to bring even more members into the fold. But getting members more involved isn’t always simple to achieve. Help your members achieve this bond through an active local or online community.

Member Engagement 72

Member Engagement Certificate Membership Management Resources 72

Higher Logic

JUNE 29, 2017

Supportive board members. Digital marketing professionals. They’ll contribute where needed, creating a strong skillset with which you can engage members. Letting your community manager burn out means running the risk of losing your community’s single most vital participant, which could lower member engagement.

Team 196

Team Member Engagement Analysis Revenue 196

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Education 258

Education DC Strategy Member Engagement 258

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Member gatherings. Ron Friedman, Harvard Business Review ). Live Review. Lawrence, The Minimal Life ).

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

California 150

California Member Engagement Case Study Review 150

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Hear about some major considerations for online engagement. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Education Certificate 307

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Instructional design. Hybrid workplace challenges. Quick hits. Pam Didner ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruitment 329

Recruitment Recruiting Project Technology 329