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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Memberengagement. Call-a-member month.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. How well does your membership strategy and marketing align with her assertion?
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Mobile engagementstrategy. Clowder explains why you need a mobile engagementstrategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Member workplace challenges. Content marketing.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. 1 CAE credit.
Memberengagement can mean different things to different folks. For-profit marketers and social media managers, for instance, often use the term “engagement” when referring to how an individual is engaging online – in terms of website.
Impexium dives deep into proven strategies for membership renewals. They also cover the difference between retention and renewal, membership metrics, reasons members dont renew, and, best of all, solutions for your associations renewal challenges. Membership renewals. Next-gen workplace challenges. 1 CAE credit. More info/register.
Nimbles AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Member service. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing.
OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Membership meetups.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.
After working with hundreds of associations over 20 years, we can confidently say memberengagement is always a top priority.The problem is most associations.
We'll reveal 3 easy-to-implement strategies to get the most from your data programs. Set the stage for an outstanding 2024 by joining our upcoming webinar.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s memberengagement , keep you motivated, and empower you to achieve your goals.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations memberengagement , keep you motivated, and empower you to achieve your goals.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. It’s about creating a mindset that embraces innovation, agility, and data-driven strategies.
What makes AI truly transformative is the alignment of three powerful forces: People Processes Strategy Heres how your association can unlock sustainable AI success by focusing on these three essential pillars: 1. But to truly unlock organizational value , you need a unified, cross-functional AI strategy. Thats a great first step.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. At.orgSource, we understand these challenges.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Re-Engage Virtual: Planning the Event of Tomorrow. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Volunteer fatigue.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Member experience.
A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. Hear about some major considerations for online engagement. Bill Reed, Chief Event Strategy Officer, American Society of Hematology. Take advantage!
Enhancing MemberEngagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Leverage automation to streamline member communication.
But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success.
The Nimble Intelligence Donations dashboard enhances the current Nimble AMS donations functionality by predicting suggested donation values for each of your member accounts and offers valuable insights into your fundraising campaigns. Read our free infographic to help you take your fundraising strategy to the next level!
Amanda Kaiser, MemberEngagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.
Online Community Strategy. Online Community Engagement Stats. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies. Want to level up your community strategy? Marketing (45%).
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. He gathered these unique approaches for pre-orientation engagement, orientation, and ongoing development from interviews with 35 association leaders. Small-staff membership marketing.
Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
The report recommends taking a multichannel approach; personalizing the journey so members/customers quickly find what they need; and tracking their place on the engagement loop of consume, contribute, collaborate, and co-create. They offer other recommendations alongside the study’s useful benchmarks, such as “frequency of engagement.”
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