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Association Brain Food: 11.1.24

Reid All About it

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258
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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Find out how they are pivoting to engage their 7,000 members and rethink their meetings.

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Association Brain Food Weekly: 3.12.21

Reid All About it

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370
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Association Brain Food: 10.27.23

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Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? But you have to admit when you do.

LMS 264
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We Asked, You Answered: What Are Your Recommended Summer Reads?

Associations Now

Lynette Pitt Executive Director North Carolina Association of Defense Attorneys Swimming Between Worlds by Elaine Neil Orr is a story about the internal struggle of living up to the expectations of family and society during the start of the civil rights era in the American South. Spring cleaning for your brain!

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Association Brain Food Weekly: 3.5.21

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On Sunday, India by way of North Carolina. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Director of Client and Market Success, ?rasa.io. More info/register. 1 CAE credit. Host: ASAE.

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Association Brain Food Weekly: 4.17.20

Reid All About it

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).