Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Tips 240

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Higher Logic

MAY 29, 2020

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. How community helps: Appeal to the next generation of members with a modern community experience.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS Recruiting Recruitment 370

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Use this information to plan realistic project timelines, learn from the experiences of others, select vendors, and assemble project teams. Aptify shares 50 ways to boost member recruitment and retention. Member engagement. LMS selection.

LMS 264

LMS Course Member Engagement Education 264

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. 53% of members believe their association creates excellent or very good, personalized content, but only 25% of professionals agree. Learn more.

Content 117

Content Marketing How To LMS 117

Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. Step #3: Check How Many Members You Recruited.

Recruiting 212

Recruiting Recruitment Class Maine 212

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Survey 275

Survey Content Education Strategy 275

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Member Experience Social Media Recruiting 100

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. What information do your members need at a specific time?

Member Experience 196

Member Experience Technology Content Strategy 196

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 264

LMS Leadership Strategy Recruiting 264

Nimble AMS

MARCH 19, 2021

Let’s use the goals most common to associations as an example: Recruit more members, improve member engagement, and increase retention. Explain to your executive team and your board how an online member community can help you reach these goals. Highlight how an online community can improve the member experience.

Member Experience 134

Member Experience Member Engagement Recruiting Recruitment 134

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Aptify

JUNE 25, 2024

How can you continue to attract new members to your organization? For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? So, how do you increase membership?

Organization 138

Organization Recruiting Recruitment Software 138

Reid All About it

SEPTEMBER 6, 2024

Your association and chapters vie for your members’ attention and time, so how do you become membership partners instead? Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. Association marketing.

Revenue 270

Revenue Technology Strategy Education 270

Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258

Arlington Education DC Social Media 258

Smooth The Path

FEBRUARY 13, 2018

Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. MemberClicks blog author Callie Walker has been banging the drum about changing associations to serve younger members better. Related: How do associations attract younger members?

Recruiting 108

Recruiting Recruitment How To Member Research 108

Reid All About it

FEBRUARY 28, 2025

Member recruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. Can you pinpoint your associations competitive advantage(s)? 1 CAE credit. More info/register. Thu 3/6 at 10 a.m. 1 CAE credit. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Blue Sky eLearn

OCTOBER 19, 2020

If those members do decide to leave, the time and effort into attracting them is ultimately wasted. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Jake Fabbri.

Association Management 250

Association Management Committee Member Engagement Software 250

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Because of this, Yello reports 46% of Gen Z members have applied for an internship or a job via a mobile device.

Recruiting 128

Recruiting Recruitment Social Media Member Experience 128

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 94

Marketing Member Engagement Strategy Report 94

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 193

San Jose millennials Revenue Recruiting 193

Reid All About it

FEBRUARY 5, 2016

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. – How to Build an Amazing Volunteer Recruitment Strategy. Register here. (1

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Host: American Marketing Association.

Tips 49

Tips Project Technology Education 49

Reid All About it

MAY 10, 2019

Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. Data Segmentation and Its Huge Impact on the Member Experience. Jimmy Daly, Animalz ).

Member Experience 170

Member Experience DC Washington FAQ 170

Nimble AMS

MARCH 30, 2023

Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Increase efficiency.

Software 131

Software Member Experience Association Management Technology 131

Higher Logic

OCTOBER 8, 2018

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Answer: resounding ‘YES’]. From there….

eBook 109

eBook Directory How To Member Experience 109

Higher Logic

SEPTEMBER 28, 2017

These groups want different things, and would be put into two different member personas. If you decided to actively recruit students, they would also be a separate persona. Why Are Member Personas Important? So how do you create member personas? 9 Steps to Create Member Personas. Define Your Purpose.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience. Host: American Marketing Association.

Chicago 38

Chicago DC Tools LMS 38

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m.

Revenue 39

Revenue Tools Education Member Experience 39

YourMembership

SEPTEMBER 14, 2012

The experience of being a newbie may be tucked into the back of your mind and the details fuzzy or rewritten in an I remember when… context. Being part of a new group gives you perspective of a new member experience. How do they recruit? Smith is the Director, Inbound Marketing at YourMembership.com.

Membership Management 150

Membership Management Software Social Media Price 150