MemberClicks

NOVEMBER 15, 2024

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

Member Experience 94

Member Experience How To Membership Management Survey 94

Higher Logic

DECEMBER 19, 2018

In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289

Marketing Survey Tools Cost 289

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Member Experience Social Media Recruiting 100

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Technology 370

Technology Strategy Education System 370

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Survey 275

Survey Content Education Strategy 275

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Sequence Consulting

NOVEMBER 26, 2024

Existing or expected technology integrations that improve staff efficiency, member experiences, etc. ● Consultants can leverage what they know about your association and its goals to help you form a clear, sustainable, long-term vision, all without adding more responsibilities to your staff members’ plates.

Strategy 72

Strategy How To Guidelines Software 72

Sequence Consulting

DECEMBER 15, 2024

Existing or expected technology integrations that improve staff efficiency, member experiences, etc. Consultants can leverage what they know about your association and its goals to help you form a clear, sustainable, long-term vision, all without adding more responsibilities to your staff members plates.

Strategy 72

Strategy How To Guidelines Software 72

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Tools 281

Tools Strategy Revenue Education 281

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Report 319

Report Team Course Member Experience 319

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 264

Survey Strategy Project Education 264

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? But you have to admit when you do.

LMS 264

LMS Leadership Strategy Recruiting 264

Reid All About it

MARCH 3, 2023

If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Subscriptions. 1 CMP credit. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Member gatherings. Ron Friedman, Harvard Business Review ). Live Review. Lawrence, The Minimal Life ).

Revenue 45

Revenue Email Marketing Education Review 45

Association Success

MAY 17, 2018

.” * According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In other words, your members prefer to seek out reviews from within your association, rather than venturing into the less secure and more malleable space of social media.

Review 60

Review Social Media Products Software 60

Reid All About it

MAY 10, 2019

Read more at the Harvard Business Review. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Mike Murray, Content Marketing Institute ). Data Segmentation and Its Huge Impact on the Member Experience. Intriguing, isn’t it?

Member Experience 170

Member Experience DC FAQ Washington 170

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Tips Library 186

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Washington 38

MatrixG

MAY 8, 2025

Heres what that looks like: Know Your Tech Ecosystem Understand what systems you have: AMS, CMS, LMS, community platform, event platforms, financial systems, marketing automation, etc. Know how your CRM drives marketing efforts and personalized member experiences.

LMS 52

LMS Revenue System Technology 52

Reid All About it

JULY 3, 2020

Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).

Montana 221

Montana Member Engagement Review North Carolina 221

Nimble AMS

JANUARY 19, 2024

And because organizations purchase software to serve their staff and member needs, technology budgeting is becoming a cross- organizational decision, rather than a solely tech-related decision. Discover why non-IT leaders are gaining greater influence over te chnology used to enhance the member experience.

Technology 122

Technology Team Strategy Software 122

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. More info/register (ASAE members only). More info/register.

Education 258

Education Social Media Content Strategy 258

Reid All About it

JANUARY 5, 2024

It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth.

Revenue 286

Revenue LMS Price Education 286

Reid All About it

JANUARY 28, 2022

Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Presenter: Ronja Francoeur, Member Engagement Specialist.

Newsletter 195

Newsletter Survey Software Process 195

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Sydney Finkelstein, Harvard Business Review ). From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines.

Social Media 170

Social Media millennials Arizona Proposal 170

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Host: Ben Martin, CAE, Executive Director, The Review Society.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

NOVEMBER 30, 2018

Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent. Presenters: Brooke Currence, VP Marketing, Give Lively. More info/register.

Innovation 191

Innovation Technology DC Tips 191

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member. Do you want to see members lengthen their membership journey with you?

Review 169

Review Member Engagement Process Resources 169

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Email Maven

MAY 23, 2024

If you have any email goals, here are some budget ideas to keep in mind: Moving Email Platforms Starting at $6,000 Once your new email platform is selected and the integration is set up, it becomes the marketing team's challenge to fully establish the account so it is working well, while doing their day jobs.

Case Study 130

Case Study Innovation Analysis Strategy 130

YourMembership

FEBRUARY 20, 2015

According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values. Deliver high value content and services to members that align with the organization’s stated values. I’m sure you’ve heard the saying “you can’t ignore change, you must embrace it!”

Software 150

Software Technology Member Engagement Products 150

Blue Sky eLearn

DECEMBER 6, 2019

Whether you’ve decided to improve your website or build it from scratch, you should review your website platform or content management system (CMS). Every association has different needs, depending on the field your members are in. He has experience with lead generation, content marketing, marketing automation, and events.

Member Engagement 232

Member Engagement Directory Tips LMS 232