.orgSource

NOVEMBER 11, 2024

AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Leverage automation to streamline member communication.

Tools 88

Tools Technology Strategy Innovation 88

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

MemberClicks

NOVEMBER 15, 2024

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

Member Experience 94

Member Experience How To Membership Management Survey 94

.orgSource

DECEMBER 17, 2024

Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.

Library 219

Library Course Video Products 219

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Get to see, experience, and learn how to improve conferences, be they online or offline. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Event communications. Mon 4/13 at 1 p.m.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. Host: Hubb.

Nashville 370

Nashville LMS Recruitment Recruiting 370

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Workshop participants told Amanda Kaiser that online attendees are more challenging to engage than any other segment, so she’s sharing advice on hosting super engaging virtual meetings. Member engagement. Do You Trust Your Member Data? LMS selection.

LMS 264

LMS Course Member Engagement Education 264

Reid All About it

MARCH 5, 2021

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Meredith Shottes, Chief Experience Officer, Miller Tanner Associates. PCI Compliance Workshop 101 for Associations. More info/register. Host: Hubb.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

APRIL 19, 2024

Join us for engaging discussions, insightful workshops, and inspiring guest speakers, all infused with the warmth and passion of Latino culture. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. More info/register. More info/register.

Education 258

Education Social Media Content Strategy 258

MemberClicks

NOVEMBER 9, 2023

Through professional development and training, your workshops provide value to your members, while also boosting your member engagement and retention. So how do you ensure your workshops are consistently satisfying member needs? Plus, get access to your essential Workshop Feedback Template. Use a text box.

Survey 52

Survey Examples Software Member Experience 52

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register. 1 CAE credit.

Tools 281

Tools Strategy Revenue Education 281

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 264

LMS Leadership Strategy Recruiting 264

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Price Newsletter Technology 195

Reid All About it

JULY 5, 2019

I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday. – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Hosts: Billhighway and Mariner Management & Marketing.

North Carolina 34

North Carolina Chicago Washington Handbook 34

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

JUNE 28, 2019

Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Hosts: Billhighway and Mariner Management & Marketing. A new survey suggests lower adoption than previously thought. Greg Sterling, Search Engine Land ). CAE credits.

Washington 170

Washington DC LMS Education 170

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Education Software Marketing 41

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying. Host: NXUnite by Nexus Marketing. More info/register.

Price 44

Price Technology Strategy Software 44

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. Marketing Automation Demo Day.

Technology 195

Technology Certificate Revenue Team 195

Association Analytics

MARCH 14, 2022

Start with a Modeling Workshop and invite subject matter experts from your organization who interact with your members (e.g. membership, philanthropy, finance, marketing, events). Optimize marketing campaigns to better target messages. Brainstorm a list of activities you want to include in your engagement score.

Course 169

Course Examples Review Revenue 169

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Your members love your learning program and professional development opportunities.

Strategy 120

Strategy Member Engagement Software Tips 120

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Renew: Is Your Member Renewal Journey Magical or Miserable? Event apps. 1 CAE credit. More info/register. . 1 CAE credit.

Metro 195

Metro Strategy Technology Resources 195

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. The Future of In-Person Events: Safer Event Experiences.

Montana 221

Montana Member Engagement Review North Carolina 221

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

Nimble AMS

APRIL 10, 2023

The Salesforce event will feature over 90 sessions , workshops, and product demos. When you attend this Salesforce event, discover firsthand new developments in mobile applications, analytics, marketing automation, and online communities. Experience innovative technology. Learn the latest Salesforce updates.

DC 113

DC Washington Innovation Team 113

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Member experience. Host: Fridays@4. Mon 2/14 at 1 p.m.

Content 39

Content Strategy Technology Tips 39

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Market trends point to increased membership growth and retention. Embrace technology.

Los Angeles 93

Los Angeles Discount Library Committee 93

Nimble AMS

DECEMBER 5, 2022

Are you looking for tips to prepare your member engagement strategy for 2023? Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET. Five ways to increase member engagement with volunteers.

Member Engagement 127

Member Engagement Social Media Review Recruiting 127

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Education 41

Education Blended Learning Video Conference 41

Higher Logic

NOVEMBER 29, 2018

If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. Read: Motivate Members [Intrinsic Rewards That Actually Work]. #3: Do your best to eliminate the “what’s in it for me?” attitude and celebrate what happens in its absence.

San Francisco 267

San Francisco Price Guidelines Examples 267

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 207

Revenue Chicago Content Leadership 207

Reid All About it

SEPTEMBER 6, 2019

I can’t resist mentioning her latest project, even though she hasn’t asked me to do it: The Bold Community Workshop on Thursday, September 19. Yes, there’s a fee, but it looks like a memorable experience so check it out. Turn Member Engagement and AMS Data into Effective Marketing. More info/register.

Chicago 37

Chicago LMS New York Member Engagement 37

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195