Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Association Freak

SEPTEMBER 8, 2022

While you may not have direct competitors, likely other organizations are catering to the same members or providing comparable benefits. A thorough market analysis of dues structures serves two purposes: firstly, it provides insight into the market’s willingness to accept the current dues rates.

Revenue 72

Revenue Strategy Price Analysis 72

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. If they had the solution their problem would not be a problem any more.

Member Research 94

Member Research Survey Marketing Products 94

Guilt by Association

AUGUST 17, 2010

Most of us are continually refining our objectives, strategies and technologies. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? The marketing funnel is still relevant. Know thy communities.

Communications 40

Communications Strategy Marketing Chicago 40

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 96

Report Recruiting Recruitment Innovation 96

Smooth The Path

FEBRUARY 13, 2018

Each one of these behaviors can be deadly, but the last one, focusing more on younger members may have the power to solve all the others. MemberClicks blog author Callie Walker has been banging the drum about changing associations to serve younger members better. Consider a young professionals page on your website.

Recruiting 108

Recruiting Recruitment How To Innovation 108

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Socious

SEPTEMBER 30, 2016

Completed by member research and association expert Amanda Kaiser, the study also delves into how and why those associations are innovating, as well as why other associations may be struggling. Step 3) Define Your Strategy. Even the organizations that aren’t consistently innovating seem to recognize its value.

Innovation 100

Innovation Membership Management Process Products 100

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Fonteva

FEBRUARY 9, 2021

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Smooth The Path

AUGUST 6, 2018

The results of years of member research show that high-performing professionals tend to move through three stages during their career. Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession.

Association Value 84

Association Value Team Industry Member Research 84

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. Let us say we know the answers to these questions. Now we can act on that information. But, we can only do this with high-velocity decision making.

Project 89

Project Conference Strategy Member Engagement 89

Associations Now

MARCH 19, 2019

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We It doesn’t come without risks , says member researcher Amanda Kaiser. As the second-most visited website, YouTube holds a lot of marketing power. Printed tickets?

LMS 64

LMS Learning Management System Software System 64

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Once my year’s membership was up, I didn’t give the association a second thought.

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

MAY 7, 2017

There is not another thing that will sustainably drive awareness, engagement, and retention more than understanding our members. Understanding our members helps us stay in lockstep with our members. It is our understanding of them that guides the organization’s strategy.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

Social Media 44

Social Media Recruiting Recruitment Report 44

Smooth The Path

OCTOBER 4, 2016

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference.

Price 127

Price Products Member Experience Communications 127

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 58

Recruiting Recruitment Sample Discount 58

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. There’s got to be a strategy around [engagement] with measurable outcomes.”.

Report 40

Report Survey Member Engagement Member Research 40

Smooth The Path

DECEMBER 14, 2015

Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments. Start with the segmenting you can do with the association’s data and surveys.

Survey 68

Survey Member Research Industry Member Experience 68

Associations Now

FEBRUARY 3, 2016

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. Here’s a new membership metric for your association to track: retention rates.

Connecticut 40

Connecticut New Jersey New York Member Research 40

Reid All About it

JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Tony Rossell of Marketing General Inc.

Strategy 270

Strategy Content Communications Tips 270

Fonteva

AUGUST 15, 2019

An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. The best platforms are able to give you a comprehensive view of your members and let you easily locate member engagement metrics like event attendance.

Association Software 40

Association Software Software Tools System 40

CSAE

JUNE 27, 2023

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. To get a healthy ratio, CSAE first marketed the event to executive members.

Team 40

Team Committee Library Review 40