Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Trends survey. Host: American Marketing Association Speaker: Melissa Francois, Global Content & Comms Lead, PlayPlay Wed 9/4 from 2 to 5 p.m. – Workplace challenges. More info/register. Location: Alexandria VA.

Video 213

Video Content Revenue Strategy 213

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. Our new brand essence is “The Marketing-Led Revolution.”

Survey 113

Survey Social Media Member Research Marketing 113

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98

Report Recruiting Recruitment Innovation 98

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Smooth The Path

MAY 16, 2019

Providing value-based member marketing is far more inconvenient than promotional marketing. In my line of work qualitative, interview-based member research is waaaayyy more inconvenient than fielding a survey. Every day we balance convenience with the engagement work that our members want.

Member Engagement 79

Member Engagement Member Research Innovation Survey 79

Smooth The Path

JUNE 4, 2017

Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. When starting a member research project, there are two possible methodologies to select. These are some of the goals we have but, what tool do we start with?

Member Research 76

Member Research Revenue Member Engagement Tools 76

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” As of today, we have 143 responses.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

AUGUST 2, 2016

Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw]. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark.

Member Research 60

Member Research Survey Conference Strategy 60

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Membership Marketing

JULY 11, 2024

This post is an excerpt from the just-released 2024 Membership Marketing Benchmarking Report. Our 2024 Membership Marketing Benchmarking Report shows that associations are continuing to rebound from the challenges of the past few years and are steadily expanding their membership. You can download your copy here.

Report 40

Report Marketing Member Research Innovation 40

Experts in Membership Marketing

MAY 7, 2013

Results from the 2013 Membership Marketing Benchmarking Report continue to get more interesting everyday! This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. 59% saw an increase in membership and 45% realized an increase in renewals.

Member Research 28

Member Research Survey Leadership Report 28

Smooth The Path

DECEMBER 14, 2015

Start with the segmenting you can do with the association’s data and surveys. Learn who your best members are and how they interact with the association. When you have completed that, let’s talk about qualitative methods of member research to uncover the behavior, preference and problem segments.

Survey 68

Survey Member Research Industry Member Experience 68

GrowthZone

JUNE 28, 2017

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Melynn Sight is the President of nSight Marketing.

Survey 60

Survey Tools Examples Member Research 60

Smooth The Path

MARCH 13, 2016

Why no member surveys may be better than one member survey. You analyzed member data and conducted surveys, here’s what is next. The post Data and the Member Story That Resonates appeared first on Smooth The Path. Related links: Data and association decision-making.

Survey 60

Survey Member Research Marketing 60

Associations Now

JUNE 11, 2013

More than half of associations surveyed for Marketing General, Inc.’s s latest Membership Marketing Benchmarking Report indicated positive growth in total membership, new member acquisition, and member renewals this year. which surveyed 695 associations. Now they have seemed to have found their way.”.

Report 40

Report Survey Member Engagement Member Research 40

Associations Now

JUNE 29, 2016

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations.

Recruiting 70

Recruiting Recruitment Sample Discount 70

Sequence Consulting

SEPTEMBER 8, 2022

While you may not have direct competitors, likely other organizations are catering to the same members or providing comparable benefits. A thorough market analysis of dues structures serves two purposes: firstly, it provides insight into the market’s willingness to accept the current dues rates.

Revenue 72

Revenue Strategy Price Analysis 72

Fonteva

FEBRUARY 9, 2021

Encourage users to add photos so that your members can get familiar with one another even if they can only do it virtually. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication. In order to actively engage your members, you’re going to need a way to talk to them.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

SCD Group

OCTOBER 18, 2012

Consider member research (not a quick emailed survey) to analyze member needs and association programs. Ideally, this is a telephone survey of randomly-selected members, former members and potential members. Your market (associations and prospects) is changing rapidly.

Committee 40

Committee Cost Survey Member Research 40

Associations Now

JANUARY 28, 2019

“The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”.

Member Research 85

Member Research Strategy Sample New York 85

Sequence Consulting

JANUARY 14, 2025

Use this data to segment members based on custom criteria and share targeted messaging that appeals to the members in that group. For instance, create a segment of members searching for jobs and share job board updates and invitations to networking events. a member renews their membership and receives a thank-you email).

Member Engagement 72

Member Engagement Tips Recruiting Recruitment 72