Marketing Michigan millennials 
Aaron Wolowiec
SEPTEMBER 10, 2013
Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Are you seeing a surge in GenX and millennial volunteers?
Reid All About it
MAY 15, 2020
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
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Aaron Wolowiec
MAY 1, 2014
Peggy Hoffman, president of Mariner Management and Marketing, LLC. A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. I’m media communications manager for Michigan State University. college football; and Lake Michigan summers. So we rarely have a night at home.
Jamie Notter
JUNE 4, 2015
We end up working on our marketing materials, or maybe spending a bit more on our benefits, or better yet—add that foosball table to the breakroom. Stop trying to attract the top talent, and stop trying to attract the Millennial generation while you’re at it. That will show them how awesome our culture is!
Associations Now
AUGUST 6, 2015
Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. While We’re In Their Backyard…. While We’re In Their Backyard….
Associations Now
AUGUST 11, 2015
On B2B Marketing , Rebecca Scully, managing director of PR firm Smarts Illuminate , explains how to rebrand without hurting your organization. Ultimately there is no point in changing anything if you are not going to tell your target markets about it or work at instilling the change internally,” Scully said. Assnchat of the Day.
Association Adviser
AUGUST 27, 2013
Debra McGuire , CEO of the Michigan Academy of Family Physicians , advised taking a cultural snapshot of your members, volunteer leadership, management and staff. It has to be something that helps you get to markets (and customers) you haven’t reached before. It can’t just be small steps. Research and data.
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