Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: It’s February…the month of love, candy hearts, chocolate and other sweet treats.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

MAY 25, 2012

On May 23, Destination Michigan hosted its annual Michigan Meetings Expo at the Bavarian Inn Lodge in Frankenmuth. This year, instead of a traditional keynote session, the opening general session comprised five different speakers – each delivering one of five top Michigan meetings trends in five minutes or less.

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

NOVEMBER 17, 2015

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Michigan Meetings & Events.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

MAY 1, 2014

Peggy Hoffman, president of Mariner Management and Marketing, LLC. And Turnaround Management Association is using its NextGen strategy. I’m media communications manager for Michigan State University. college football; and Lake Michigan summers. Reflecting on the ASAE Great Ideas Conference. Professional Development'

Content 100

Content Michigan millennials Newsletter 100

Reid All About it

MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal. Event community. Quick hits.

Arlington 43

Arlington Technology Project Revenue 43

Aaron Wolowiec

JUNE 25, 2013

Robertson and Cheryl Ronk, president of Michigan Society of Association Executives (MSAE), will close ORGPRO with a session titled, “ Association Trends – Future Strategic Issues.”. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 66

Marketing Michigan Recruiting Recruitment 66

Reid All About it

OCTOBER 20, 2017

One focuses on robots in the workplace with a close look at an office furniture factory in Michigan and a telecommunications equipment factory in China. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Does your organization have a social media strategy?

DC 150

DC Washington Social Media Tools 150

Ngage Management

AUGUST 16, 2021

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

Marketing 52

Marketing Michigan Social Media Press Release 52

CommPartners

NOVEMBER 6, 2018

Online communities have become a valuable component of an organization’s engagement strategy. According to the advisory firm IDC, the online community market will reach $1.2 A University of Michigan study found that customers / members spent 19 per cent more after joining a company’s online community. billion dollars by 2019.

Michigan 66

Michigan Strategy Marketing 66

Ngage Management

MAY 20, 2022

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. She holds a master’s degree in Public Administration from Western Michigan University.

Michigan 52

Michigan Project America Committee 52

Association Success

AUGUST 5, 2020

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

Michigan 78

Michigan LMS Newsletter Social Media 78

GrowthZone

JULY 19, 2022

This strategy of duplicating what other chambers offer is safe because it doesn’t get you criticized or laughed at. Another example is from Rebecca Wildeboer, now with the Allendale Area Chamber of Commerce in Michigan. There is a real problem in the chamber industry. It’s conformity. It stands out. It was scary. It was risky.

Missouri 78

Missouri Colorado Michigan Discount 78

SCD Group

SEPTEMBER 20, 2012

Small Business Association Of Michigan (SBAM) decided to make a change. Despite Michigan’s businesses mired in a long recession, SBAM was not satisfied with the status quo. SBAM is a broad-based “chamber-like” organization advocating for Michigan small business. It is an ongoing effort.

Michigan 40

Michigan Revenue Content Strategy 40

Associations Now

MAY 11, 2016

If your association is seeing growth in nontraditional members—whether they’re freelancers, “paraprofessionals,” or something else—consider these ideas for evolving your membership strategy. AADE views the paraprofessional segment as an expansion of its market but also a possible future shift in its core member makeup.

Marketing 40

Marketing Michigan Education Industry 40

SCD Group

JULY 23, 2012

Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Causeaholic.

Strategy 40

Strategy Detroit Michigan Content 40

Associations Now

DECEMBER 13, 2016

Cancer campaigns over the last 23 years, but this year the organization is hoping to bring the campaign to the national stage, according to Sharon Byers, chief development and marketing officer at ACS. The post Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits appeared first on Associations Now.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

Association Subculture

APRIL 6, 2012

See Michigan ). Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). Not after all that is happened due to the direct or indirect involvement of that man in our political sphere. Dallas will tell its own story in August. at 4:10 PM.

Dallas 100

Dallas Michigan Conference United States 100

SCD Group

JULY 16, 2013

If your association conducts industry-wide research and/or marketing, everyone in the industry benefits not just those who are paying dues. And, if that is your situation, then a freemium strategy (which is a combination of free and paid memberships) may deserve serious consideration. Who are likely candidates?

Michigan 40

Michigan Committee Industry Revenue 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Marketing Materials. Debbie Cook, Michigan Automotive Parts Assoc.

Marketing 28

Marketing Newsletter Michigan Sample 28

Association Mavens

AUGUST 12, 2015

Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” She led a successful turnaround of a privately held marketing firm in the mid-1990s and has served as an adjunct faculty member for University of Michigan Professor Noel Tichy’s executive leadership programs since Fall, 2000.

New York City 40

New York City Wisconsin Michigan America 40

Mizz Information

DECEMBER 9, 2013

With Facebook organic reach on the decline and expected to continue to decline, now is as good a time as any to start looking to other social networks to start diversifying your social media/content strategy. Content Marketing Pinterest' Use Place Pins to promote your meetings and events. Anyone have any examples like this?

Michigan 40

Michigan Content Social Media Examples 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services.

Guidelines 28

Guidelines Sample Strategy Newsletter 28

.orgCommunity

AUGUST 29, 2019

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Michigan Moonshot project is addressing the digital divide. 27% of K12 students in Michigan lack access to broadband internet. A moonshot changes the perception of what’s possible.

Education 45

Education Michigan Mooc System 45

Association Adviser

AUGUST 27, 2013

IT should be part of your overall business strategy; it’s not just a department or cost center. Debra McGuire , CEO of the Michigan Academy of Family Physicians , advised taking a cultural snapshot of your members, volunteer leadership, management and staff. More on that in a minute. Technology. It can’t just be small steps.

North Carolina 60

North Carolina Innovation Technology millennials 60

Associations Now

OCTOBER 9, 2015

“Amongst those who already attend and organize a meeting and the meetings and events organizers of the future, face-to-face communication is most preferred because it allows people to read facial expressions [and] increases interaction and understanding of the message,” said Emma Boynton, Imago’s head of sales and marketing, in a press release.

Library 40

Library Press Release Michigan Communications 40

.orgCommunity

NOVEMBER 29, 0002

Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. The Michigan Moonshot project is addressing the digital divide. 27% of K12 students in Michigan lack access to broadband internet. A moonshot changes the perception of what’s possible.

Education 40

Education Michigan Mooc System 40

Off Stage

SEPTEMBER 14, 2011

I have a friend, now retired, who served as AE of a Michigan Realtor association for over 40 years. The leaders had no transition strategy for either a planned or unplanned departure of their CEO. Association Marketing. 14, 2011 - Making the Case for an Interim Association Executive. false false false. EN-US X-NONE X-NONE.

Michigan 40

Michigan Social Media Leadership Education 40

Off Stage

JUNE 22, 2011

Enter “ Search Engine Optimization ” Simply defined, SEO (Search Engine Optimization) is a fairly sophisticated marketing process which allows a website to gain higher rankings in search engine results. A natural link-building strategy for real estate associations, by the way, is to ask members and affiliates to link to your site.

Houston 40

Houston Michigan Discount Content 40

Associations Now

JANUARY 25, 2016

In the wake of revelations that the company installed “defeat devices” to cheat on emissions tests, the company announced a massive recall, saw its stock-market value plunge, had its CEO resign, and suffered a global loss in reputation. A little O-ring damage isn’t so bad, a melting brake pad isn’t so bad, a defeat device isn’t so bad.

Press Release 48

Press Release Michigan Analysis Price 48

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Technology 28

Technology Newsletter Michigan Sample 28

Trade Association CEO Blog

AUGUST 31, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Marketing Materials.

Project 28

Project Newsletter Michigan Sample 28

Trade Association CEO Blog

MARCH 31, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Need C6 Support?

Michigan 28

Michigan Newsletter Leadership Education 28

Trade Association CEO Blog

MAY 14, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Debbie Cook, Michigan Automotive Parts Assoc. Need C6 Support?

Newsletter 28

Newsletter Michigan Education Content 28