Higher Logic

NOVEMBER 13, 2018

Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? Millennials. Millennials can name things like Napster, Columbine, 9/11, and social media as formative events/software.

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Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

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Achieve

JUNE 2, 2021

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns.

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Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). And not just because, like, you assume all young folks love wasting away on social media ).

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CMA Solutions

FEBRUARY 21, 2025

Every day, your audience is bombarded with marketing messages. At CMA, weve seen firsthand the impact that cause-driven marketing can have on engagement, retention and long-term brand advocacy. The Data Speaks: Why Purpose-Driven Marketing Works Cause marketing isnt just a feel-good strategy.

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Reid All About it

AUGUST 12, 2016

5 Ways to Build Your Brand on Social Media. Social media has transformed the way brands can interact with customers. Presenter: Lisa Marcyes, Social Media Marketing Manager, Marketo. – Millennial Engagement Strategies for Associations. . Presenter: Eric Leland, Founder, FivePaths.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Why not give Malcolm Gladwell a share of the spotlight too?

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Associations Now

MARCH 20, 2017

Through a social media-based video contest targeted at millennials, the Institute of Management Accountants (IMA) introduced thousands of individuals to the organization and its credential—and picked up some tips for engaging students and young professionals. When the submission deadline passed, IMA had received 33 submissions.

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YourMembership

JULY 20, 2012

Your Goal for Social Media – Friday Fix. July 20th, 2012 | Posted in Social Media and Business Trends. There’s quite a firestorm brewing on the social webs. nextgen Journal featured an article written by Cathryn Sloane in which she argues “Why Every Social Media Manager Should be Under 25.”

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Reid All About it

FEBRUARY 3, 2011

Social media can be a catalyst for positive organizational change. Hue , author of Social Media at Work: How Networking Tools Propel Organizational Performance , at Thomas Clifford’s blog, we learn how using social media can foster staff engagement and motivation. Chief Content Officer? Glad she's safe!

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YourMembership

DECEMBER 23, 2015

Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.

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Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

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YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation.

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Reid All About it

MARCH 29, 2013

Tim Adams at The Observer has the scoop on this growing media brand that Rupert Murdoch described on Twitter as: “Wild, interesting effort to interest millennials who don’t read or watch established media. ” Speaking of millennials, another publication that’s getting their attention is Mental Floss.

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YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

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Achieve

AUGUST 12, 2021

Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Use social media to increase campaign visibility. Don’t underestimate millennial giving power. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. of millennials.

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Associations Now

MAY 7, 2019

With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from borrowing some of experiential marketing’s best points. At Coachella this year, Adidas took advantage of its affiliation with the concert’s headliner, Childish Gambino (aka Donald Glover), to pull off a marketing stunt.

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YourMembership

FEBRUARY 8, 2013

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

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Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). More info/register.

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

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Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert.

Case Study 150

Case Study millennials Social Media Sample 150

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

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Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . Using Marketing Automation to Grow Event Registration. Host: American Marketing Association.

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Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification?

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Jamie Notter

OCTOBER 8, 2015

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials." I've identified four big influences: The social Internet.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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Associations Now

AUGUST 23, 2013

Millennials don’t care much about possessions like expensive cars. Millennials do fine without a lot of possessions. The details, and more, in today’s Social Media Roundup: Mind of Millennials. So what do millennials value? Creating a valuable experience may be the way to reach millennials.

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Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives. Be a host with the most.

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Nonprofit Marketing Guide

JUNE 2, 2023

Ready for flip flops, sunglasses, beach time, and the most helpful articles, posts, and tips for nonprofit marketers? This week we have LinkedIn tips, what nonprofits need to know about Millennials, digital detoxes and more. Now let’s talk AI in Social Media: How to Save Time and Stay Safe.

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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Reid All About it

FEBRUARY 5, 2016

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Social Media Examiner explains Blab in more detail. the chat topic is: How Associations are Attracting Millennial Members.

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Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Marshal Carper, Social Media Examiner ). Digital Marketing Trends and Traditions 2019.

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Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. How Millennials and Baby Boomers Can Work Together.

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