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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. But COVID reinforced that lesson.

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Resilience Rides the Waves of Disruption

.orgSource

Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. Today, in Milwaukee, the group has gone on to consider public safety, another issue that’s critical for restaurants. Here’s an example from my experience.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Revenue 169
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How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

While less common than traditional demolition methods—and not every home has parts with value on the resale market—the process has gained such popularity that there is a trade group focused on it: the Building Materials Reuse Association. And 200 more are in the works this year.

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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

One in Madison, and one in Milwaukee, because that is where a large portion of our members reside. <bio> Aaron Manogue is strategic marketing coordinator at AMPED Association Management in Madison, Wisconsin. For WSAE, we held two different focus groups. During each hourlong focus group, we asked them they wanted.

Wisconsin 100
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Industry veteran tapped as new general manager of Mayo Civic Center in Rochester, Minnesota

Event Industry News

He spent the majority of his career with the Bradley Center Sports & Entertainment Corporation in Milwaukee, Wisconsin. His leadership roles at the Bradley Center included General Manager and SVP of Sales, Marketing and Business Development.