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Association Brain Food: 6.21.24

Reid All About it

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264
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Group Touts Local Flavor During National Farmers Market Week

Associations Now

Department of Agriculture’s farmers market database had 8,144 listings—that’s more than double the number 10 years ago. Check out the USDA’s Farmers Market Search or LocalHarvest to find one close to you. With its ‘Markets Are Up!’ That’s where the Farmers Market Coalition comes in. ” U.S.

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4 Ways to Optimize Your Association's Sponsorship Program

ISAE

Implement Smart Technology Solutions Fortunately for association professionals, there are a number of technology solutions on the market to help support and improve your sponsorship program. He earned a bachelor’s degree in business administration at the University of Nebraska-Lincoln and pursued a career in sales.

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5 Ways to Maximize Your Fundraising Event Sponsorships

Achieve

Maybe a local florist is willing to donate flower arrangements for each table at your gala or a marketing or PR firm will provide pro-bono services to help promote the event. Consider these ideas: Provide creative ways for sponsors to market their products or services and showcase their brand.

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Month of Events Promises to Be Udder Delight for Dairy Lovers

Associations Now

MDA represents farmers across 10 states, including Nebraska, where this weekend’s Moo at the Zoo event let visitors get up close and personal with dairy cows of varying breeds. “June is a time when we can show our appreciation for the 7,400 dairy farm families in the Midwest,” Midwest Dairy Association CEO Lucas Lentsch said in a statement.

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Small-Scale Mobile Carriers Boost Signal With Collective Clout

Associations Now

A question of market reach: With just two companies—AT&T and Verizon—representing more than 70 percent of the U.S. mobile market, smaller carriers often find themselves struggling to expand infrastructure due to purely capital-related issues. More details: This is an entirely new way of doing business in wireless.

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SCD Group: Do "Best Practices" prevent association innovation?

SCD Group

You CAN clone a cow (apparently), and the cow operates pretty much the same in Iowa as it does in Nebraska. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Does print still work for association marketing & Tune-up Your Association.