Associations Now
JANUARY 23, 2014
Brew New Hampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? In comparison, just 1.3
WBT Systems
AUGUST 22, 2017
But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If Colleges aren’t changing their curriculum quickly enough to meet market needs.
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Reid All About it
MARCH 8, 2024
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.
SCD Group
FEBRUARY 14, 2016
Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. The ongoing U.S.
Nonprofit Marketing Guide
DECEMBER 5, 2016
in Environmental Advocacy and Organizing from Antioch University New England in New Hampshire. Angela got her B.S. in Natural Resources Management from Grand Valley State University in Michigan and an M.S. She currently lives in Massachusetts. She was hired as staff and the rest is history.
Associations Now
OCTOBER 29, 2013
The Securities Industry and Financial Markets Association’s wide-scale cyberattack simulation was a big success and yielded important lessons for the financial sector. The results of one of the most interesting industry-led cybersecurity exercises of the past year are in. And now it’s time to apply the lessons learned.
SCD Group
JANUARY 28, 2013
After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern New Hampshire University) Make yourself useful(#30 LinkedIn).
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