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Brew NewHampshire, a nonprofit with both industry and state support, hopes to draw more attention to its fast-growing craft beer industry—and perhaps sell a few more bottles in the process. Something’s brewing in the Granite State, but could a stronger marketing approach get things really hopping? In comparison, just 1.3
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.
in Environmental Advocacy and Organizing from Antioch University New England in NewHampshire. She organizes events, prepares newsletters and annual reports, maintains the website and socialmedia outreach, interacts with media, and enjoys helping people get to know CRWC and their local rivers. .
Presidential campaign (sometimes called the “Silly Season”) provides multiple examples that associations can consider for their content marketing and membership marketing efforts. Target & micro target Rather than mass marketing, many candidates are targeting messages to specific groups. The ongoing U.S.
After reading about FastCompany’s Top 50 innovators, Lori captured 4 things that membership organizations could learn from the World’s 50 Most Innovative Companies: Walk the talk (#1 Apple) Play the long game (#4 Amazon) Relentlessly reinvent (#12 Southern NewHampshire University) Make yourself useful(#30 LinkedIn).
Look at their websites, donation landing pages, countdown clocks, emails, socialmedia accounts, images, and hashtags. Do a Google News search to check out the earned media these days have achieved. JUNE – NewHampshire Gives. Reach out to a fellow nonprofit and ask them to share their experience.
She is the Membership Program Coordinator for NH LAKES in Concord, NewHampshire by day, and a wife, mother of two, modge-podger (is that a thing?), I also do a quick check of our socialmedia feeds to make sure there’s nothing that needs immediate attention. Erin Graichen saves lakes.
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs. 1 CAE credit.
As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at socialmedia as a way to promote their agenda, products, and/or services. benberkowitz - Benjamin Berkowitz; New Haven, Connecticut; SeeClickFix.com. (A
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