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DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. Are you mindlessly employing these “best fundraising (or marketing) practices?” Slefo, Ad Age ). Tue 12/18 at 2 p.m.

Vermont 285

Vermont DC Washington Education 285

Event Industry News

JUNE 27, 2019

The Boston Red Sox will play famed rival, the New York Yankees, at London Stadium on 29 th and 30 th June 2019. In addition to seating, we are also providing our new ASD temporary structure which is a new product to the market.”.

New York 64

New York Boston Pennsylvania Project 64

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FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: New York Society of Association Executives.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

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MARCH 1, 2012

David Carr at the New York Times knows that perfect world: “Hit the right note, and your readers become like bees, stopping by your site to grab links and heading back out on the Web to pollinate other platforms.”. Tagged: Association , Basics , Content Marketing , Web and Social Media , Writing & Blogging.

Content 150

Content How To New York Social Media 150

Virtual

SEPTEMBER 26, 2013

Increasingly, people are getting their news online. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications.

Press Release 100

Press Release Social Media Marketing New York 100

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Education Conference Member Engagement 369

Association Adviser

APRIL 20, 2015

Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it. Features event marketing exhibitor marketing marketing plan New York State Association of Fire Chiefs non-dues revenue stewardship'

Marketing 60

Marketing New York Revenue 60

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 98

Strategy Marketing Social Media New York 98

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JANUARY 22, 2021

Host: New York Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community. What does that mean?

Innovation 370

Innovation Education Communications Strategy 370

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AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Strategy Content Social Media 264

Higher Logic

JUNE 9, 2020

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber However, I have heard of some filters adding an additional level of scrutiny for inbound mail that use the words "COVID-19" and "coronavirus" in the subject line.

Communications 262

Communications How To New York Guidelines 262

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.

millennials 307

millennials Montana Education Certificate 307

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

OCTOBER 1, 2011

Here’s my selection of customer service and marketing smarties who impressed me in September. Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs. When I read this New York Times story I immediately thought, aha, marketing genius. Tagged: Customer Service , Marketing.

Massachusetts 150

Massachusetts Austin New York Social Media 150

Reid All About it

MARCH 15, 2013

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs. Tagged: Content Marketing , Marketing , Membership , Web and Social Media.

Social Media 150

Social Media Colorado New York Analysis 150

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.

Team 88

Team Marketing Analysis Social Media 88

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APRIL 26, 2011

Will you pay $195 a year to read the New York Times online? The folks at TMG’s Engage blog explain the Times’ new metered approach. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media. Many thought ALA was too bureaucratic and not responsive enough.

Social Media 150

Social Media Case Study New York Library 150

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.

Education 285

Education Learning Management System Leadership Case Study 285

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Some things never change. Book Cougars.

Certificate 107

Certificate Chicago DC Washington 107

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243

Chicago Education Baltimore Content 243

YourMembership

JULY 3, 2014

New laws were developed to support and define these new groups and the role they would come to play in our educational and political system. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City.

New York City 150

New York City New York United States America 150

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. Event communications. Dan Crowd ). Baby goat web cam!

North Carolina 74

North Carolina Content Montana Revenue 74

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). 2020 Event Trends: Insights from Marketing Leaders. Amanda McDermott, Event Marketing Manager at Lyft.

Chicago 221

Chicago DC Massachusetts Washington 221

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. More info/register.

San Diego 370

San Diego Strategy Education Price 370

Associations Now

APRIL 28, 2020

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. The report also found 63 percent of marketers believed SEO would become more important in 2020.

Cleveland 137

Cleveland New York Cost Email Marketing 137

Reid All About it

FEBRUARY 2, 2018

This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC Washington 93

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Leadership Technology 370

YourMembership

JANUARY 12, 2012

For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Smith is the Director, Inbound Marketing at YourMembership.com. member community.

Organization 150

Organization New York City Membership Management Software 150

Event Industry News

JANUARY 17, 2023

Vicky boasts a 10-year events background, most recently delivering global events in Singapore, Dubai, New York, and London. Vicky Cruse (Senior Event Producer), Lucy Russell (Event Producer) and Cathryn Rigby (Accounts & HR Manager) have all joined the thriving Warrington based start-up.

New York 111

New York Recruiting Recruitment Products 111

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). Location: New York. With 28 countries, the European Union is one of the largest and most profitable markets in the world.

Raleigh 150

Raleigh DC Chicago Washington 150

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Turn Member Engagement and AMS Data into Effective Marketing. More info/register.

Chicago 37

Chicago LMS New York Member Engagement 37

Event Industry News

JULY 8, 2021

On the heels ofits second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced today it is enhancing and expanding its event marketing suite with the acquisition of Attendify. Gainsight, and more.

Marketing 69

Marketing San Francisco New York Tools 69

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JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

Washington 225

Washington DC millennials Chicago 225

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Presenters: Kathryn Frankson, Director of Marketing | Informa. Quick hits.

Revenue 335

Revenue Conference Education Resources 335

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

Columbus 39

Columbus millennials LMS North Carolina 39

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OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. Presenters: Shashi Bellankonda, chief marketing officer, Surefire.

millennials 150

millennials Washington eBook Review 150

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. Hosts: Firespring and Nonprofit Coordinating Committee of New York. Presenters: Grazia Mohren, vice president of marketing, BizBash. Kerry Plowman, product marketing manager, Quickmobile. We’re committed to our community.

Tools 179

Tools Social Media Case Study New York 179