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Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Before leaving for NJ, we had pan-seared mackerel with sweet peppers and thyme and leftover veggies. Content strategy. Call-to-action (CTA).
23, 2023— CMA today announced that it won five industry awards from NJ Ad Club and NJBIZ, including a “40 Under 40” honor for its fastest-rising leader. The marketing, association management and event planning company won four awards at last week’s 56 th NJ Ad Club Jersey Awards, the state’s premier awards celebrating creative excellence.
“Marketing” is still considered a dirty word by some and misunderstood by many in the nonprofit world despite how important it is to furthering your good cause. Recently I had the chance to speak about marketing to 75% of our 260 employees at a staff retreat. Ask staff what they think of when they hear the word ‘marketing’.
For a company like HubSpot, this is also a great marketing piece, even though they don’t say that. Old Howard Johnson’s at Asbury Park, NJ (Photo by mbtrama/Flickr). . The buzz on the web this week has been about another company manifesto, employee handbook, “diary of dreams ,” this time from HubSpot, and it’s a real good one.
Amanda Kaiser of Kaiser Insights (the brains behind the Smooth the Path blog) and AH (aka Association Headquarters, an NJ-based AMC) are conducting the study. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. For many organizations, digital marketing is a new undertaking. The survey closes next Friday 9/9.
Eliza Ramirez-Gamboa, Co-Chair, Congressional Hispanic Staff Association Advisory Board, Deputy Chief of Staff and Legislative Director for Congressman Tom Malinowski (NJ-7th District). Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. 1 CMP credit.
Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct. 6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ).
Guest Post by Sherry Kirschenbaum, Media Manager at United Jewish Communities of MetroWest NJ. As senior writer/media manager at United Jewish Communities of MetroWest NJ (also known as UJC MetroWest), I am using the “mother” of all calendars, Chase’s Calendar of Events , to drive content for our monthly e-newsletter.
Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov. 1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club.
Kirschenbaum is senior writer/media relations manager at Jewish Federation of Greater MetroWest NJ. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words.
As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. While in hot pursuit of the white rabbit (our organizational goal), we come across a room filled with doors of various sizes (our marketing goals).
The more leaders we have, the better,” NJTC President and CEO James Barrood told NJ Biz. Earlier this week, a major tech firm, Netflix, announced it would be expanding into the Cuban market. “The group could be as big as 20-30 people. We have no qualms about having more people. And if not on this trip, on future trips.”.
Says Eliza Stram, ACLU-NJ Communications Associate, “I was able to make the sometimes intimidating prospect of tweeting approachable and very doable. By answering the public’s questions in a video Udi became an accessible, humorous, and more personal face for the ACLU-NJ.”
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.
Ok, so the back story to this one is that I grew up in NJ near Six Flags Great Adventure. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations. We want the world to be a more peaceful place? The answer starts with the words I choose to use. For me: Pick Up Trash.
In order for us to be successful, we knew that we needed to leverage DoSomething’s expertise in using SMS to reach teens, data analysis, technology and marketing and partner with the experts in crisis counseling to provide the direct service teens so desperately need. In other words, we needed to do some serious coalition building.
In earlier post where I profile Udi Ofer, Executive Director of the ACLU-NJ and how he uses social media and mobile tools for leadership of his organization, several nonprofit leaders offered their views and tips. This is a summary: Make the Time, But Get Started With Small Steps. .” Lean on Your Staff.
DKRex : Deb Rexon, JB McGuire-Dix-Lakehurst, NJ – AF librarian; will vacation anywhere. LoAshley : That SM marketing takes skill and not just any college grad with a Facebook account can do it. LoAshley : I’ve lost clients because ppl think their teen kid can do their SM marketing for them. Anguilla (don’t tell anyone).
Cory Booker (D-NJ) may have won an enthusiastic response to his speech at the Democratic National Convention this week, but on the day-to-day front, he’s earned quieter praise—specifically from farmers—for sponsoring legislation that he says will improve transparency and accountability in federal commodity checkoff programs.
During breaks, experiential marketing zones transform the space, offering AR scavenger hunts and dynamic installations that invite attendees to become part of your brand’s narrative. They created and distributed a variety of marketing collateral, including digital invitations, postcards, e-blasts, and on-site signage.
We knew that people in San Diego would respond because they had been supporting us over the last five years, but it was rewarding to see that it was the same in many different markets across the country.” ” The first five members of the group were InsideClimate News , NJ Spotlight , Honolulu Civil Beat , The Lens , and PolitiFact.
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