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What 3 things will your association do well this year?

YourMembership

That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more […]. Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

Ohio 210
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3 steps to drive student membership growth.

YourMembership

At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members?

Ohio 150
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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

LMS 150
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4 ways for your staff to volunteer virtually

Association Success

Local nonprofit organizations are utilizing their various marketing channels to promote their virtual pivot, or are reaching out to associations directly. . Joseph’s Home based in Cincinnati, Ohio, is a nonprofit organization that serves to create a home for children and adults with significant developmental disabilities.

Ohio 148
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8 Points Associations Can Learn from Ohio State’s Marching Band

SCD Group

The hugely successful Ohio State University Marching Band incorporates several practices for associations and nonprofit organizations. I gleaned ideas from band director Jonathan Waters’ presentation and discussion with the Ohio State Alumni Club of Southwest Florida. Embark on community service and/or cause marketing.

Ohio 40
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How Our Association Prepared for the Future.

Association Success

At The Ohio Society of Certified Public Accountants (OSCPA), we have implemented a business model that keeps the next chapter front and center. The accounting industry is strong in Ohio and nationwide. OSCPA offers free memberships to high school and college students we meet through our extensive outreach programs across Ohio.

Ohio 117
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How to Plan a New Website Without Your Head Exploding

Nonprofit Marketing Guide

Jennifer Doron of the Ohio Environmental Council shares how she approached the process of creating their new site to writing a novel. Guest Post by Jennifer Doron of the Ohio Environmental Council. During the day, I serve as the Director of Marketing & Communications for the Ohio Environmental Council (OEC).

Ohio 92