SCD Group

APRIL 27, 2014

The hugely successful Ohio State University Marching Band incorporates several practices for associations and nonprofit organizations. I gleaned ideas from band director Jonathan Waters’ presentation and discussion with the Ohio State Alumni Club of Southwest Florida. Embark on community service and/or cause marketing.

Ohio 40

Ohio Florida Innovation Leadership 40

Spark Consulting

AUGUST 22, 2016

Ohio Society of Certified Public Accountants. The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve. Maryland Association of CPAs. National Association of Licensed Practical Nurses.

United States 150

United States Maryland Ohio Case Study 150

SCD Group

APRIL 24, 2014

You may have seen the mind-blowing performances of the Ohio State University Marching Band on YouTube or the Today Show or read about them in USA Today. During the fall of 2013, the Ohio State Marching Band hit the big time with 20+ million views on YouTube and six billion media exposures worldwide.

Ohio 40

Ohio Innovation Leadership Video 40

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Year-round attendee community. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Associations Now

NOVEMBER 5, 2015

Mexico's Big Shift While some might consider Ohio’s vote a setback for legal cannabis, a decision across the border in Mexico’s Supreme Court on Wednesday could be a major turning point for legalization, advocates say. The measure would have allowed only a handful of people to legally sell and produce marijuana.

Ohio 40

Ohio America Industry Process 40

Reid All About it

SEPTEMBER 11, 2020

Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan. Presenter: Alyssa Peltier, Senior Manager of Event Marketing at Cvent. More info/register.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

NOVEMBER 25, 2016

Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 150

DC Ohio Project Washington 150

Associations Now

SEPTEMBER 13, 2024

People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. You might ask those sponsors because my guess is they’re not cutting their marketing budget. They’re cutting you out of their marketing budget.” Sponsors aren’t cutting their marketing budget.

Analysis 74

Analysis Ohio California Certificate 74

Associations Now

MAY 25, 2017

The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally. Here’s how they did it.

Ohio 66

Ohio Columbus Press Release Committee 66

Associations Now

NOVEMBER 17, 2019

Hamilton Academic & Athletic Scholarship Fund in honor of the Kent, Ohio-native US Army specialist who died while serving in Afghanistan. The Content Marketing Institute created highly interactive education and networking sessions using innovative spaces in the city’s Flats East Bank area.

Cleveland 88

Cleveland How To Ohio Chicago 88

SCD Group

OCTOBER 31, 2012

Ohio State. Miami (Ohio). Rather than a team or cause, some were unpaid walking billboards for “cool” apparel companies. In 35 minutes, I saw hats, t-shirts, jackets and bags promoting: STL Cardinals. Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. The Black Dog. North Face.

Ohio 40

Ohio Miami Strategy Utah 40

Associations Now

SEPTEMBER 15, 2017

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. ” Just one other city, Columbus, Ohio, hit the top 10 on both lists, each of which were based on a mixture of cost of living and job situation. News and World Report.

San Jose 62

San Jose San Antonio Metro San Francisco 62

Reid All About it

AUGUST 27, 2021

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place?

Tampa 200

Tampa Revenue Education Content 200

Ungrated

MAY 26, 2022

Sammie Rosenbloom is a Northern Virginia native and currently an intern with CAI’s communication and marketing team. Sammie is an active part of Denison’s campus organizations as the Director of Events for Women in Business, as well as the Director of Recruitment Events for Pi Beta Phi’s Ohio ETA chapter. .

Association Management 86

Association Management Ohio Virginia Social Media 86

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation. What the deuce? I knew you would appreciate it.” She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

Associations Now

JULY 14, 2019

Cathy McPhillips, VP of Marketing for the Content Marketing Institute, says planners should consider locations that meet a host of needs for their clients, even if they seem off the beaten path.

Cleveland 79

Cleveland Ohio Chicago New York 79

Association Success

JANUARY 29, 2018

At the Ohio Society of CPAs, we’ve embraced the educational revolution. At the Ohio Society of Chartered Professional Accountants, we embraced the power of micro-learning back in 2015. People often ask about market adaption to our micro-learning style, wondering how you can learn anything substantial in ten minutes.

Ohio 62

Ohio Education Products Video 62

SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

Content 40

Content Marketing Columbus Ohio 40

Association Success

APRIL 19, 2017

Danielle Baron, Chief Marketing Officer, ABET). Christina Zimmer, CAE, Communications Specialist, ACT Ohio. Note: Christina was working with the Ohio Association of School Business Professionals at the time). Marketing Automation Fail. (If Donna Tschiffely, Executive Director, Direct Marketing Association of Washington.).

Ohio 60

Ohio How To Discount Washington 60

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million More than 12.5

Marketing 40

Marketing Columbus Ohio Tips 40

Association Success

APRIL 17, 2017

Danielle Baron, Chief Marketing Officer, ABET). Christina Zimmer, CAE, Communications Specialist, ACT Ohio. Note: Christina was working with the Ohio Association of School Business Professionals at the time). Donna Tschiffely, Executive Director, Direct Marketing Association of Washington.). Personalization Fail.

Ohio 60

Ohio How To Discount Survey 60

SCD Group

FEBRUARY 4, 2014

Ohio State recognizes 50 years of varsity ice hockey One common theme among association professionals: frustration about communication with members and prospects. So, Ohio State organized a 50th anniversary event as part of an upcoming Big 10 conference hockey game. See some of the ASAE Collaborate commentary below.)

Communications 40

Communications Ohio Newsletter Team 40

Associations Now

AUGUST 27, 2019

What the customer relationship management and marketing firm found was that organizations with more online reviews on sites like Google, Yelp, Facebook, and TripAdvisor received a revenue boost. A few weeks ago, Womply published a study that looked at correlations between online reviews and revenue for 200,000-plus U.S. small businesses.

Review 88

Review Ohio Virginia Revenue 88

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Shop Near Home for the Holidays encouraged the Sandusky County, Ohio, community and visitors to shop local during the holiday season.

Communications 78

Communications Directory Social Media Massachusetts 78

SCD Group

OCTOBER 15, 2013

A few weeks ago, the Southwest Florida Ohio State Alumni Club emailed to say they had two tickets for the Ohio State at Michigan football game. Kirsten O’Donnell, director of public relations and marketing, said the card attracts both shoppers who really need to use a thrift store and shoppers who enjoy hunting for their items.

Ohio 40

Ohio Florida Michigan Certificate 40

Associations Now

AUGUST 13, 2019

The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. Content Marketing Institute examines what it would take to make the relationship better, even if it means a breakup. and #ASAE19 for this special evening. pic.twitter.com/72NXkyzIn9. — Leanora Minai (@LeanoraMinai) August 13, 2019.

How To 53

How To Columbus Ohio Social Media 53

Associations Now

APRIL 1, 2014

The state’s legislature is considering a series of compromise laws, including one that would allow Tesla to continue to operate its dealerships until electric cars make up 4 percent of the total market. “There needs to be a pathway for them to come into compliance with franchise laws,” Appleton told CNN Money. .

New Jersey 40

New Jersey Arizona Ohio New York 40

Associations Now

APRIL 1, 2014

The state’s legislature is considering a series of compromise laws, including one that would allow Tesla to continue to operate its dealerships until electric cars make up 4 percent of the total market. “There needs to be a pathway for them to come into compliance with franchise laws,” Appleton told CNN Money. .

New Jersey 40

New Jersey Arizona Ohio New York 40

SCD Group

SEPTEMBER 13, 2015

We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. Again, a no brainer: friendly flight attendants. No bag fees. Lower prices.

Columbus 40

Columbus Ohio Price Strategy 40

Velvet Chainsaw

APRIL 9, 2013

Michele will be working out of our brand new offices in Twinsburg, Ohio. For the past couple years, Michele worked for brandmuscle as a Client Service Manager where she led the team responsible for developing marketing tools and solutions for Allstate and Hampton Inn & Suites. We’re taking things to the next level.

Team 40

Team Ohio Project Event Planning 40

SCD Group

JANUARY 23, 2014

An email from Ohio State alerting me to a 90-second Apple commercial featuring the Ohio State Marching Band started my thinking about this blog on association storytelling. Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals.

New York 40

New York Ohio Newsletter Video 40

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. For us, that tends to be Anaheim, Orlando, San Antonio, Nashville, and Boston.

San Antonio 60

San Antonio Products Conference Connecticut 60

Beekeeper Group

OCTOBER 24, 2011

NPR recently aired this story examining how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing … Continue reading →

North Carolina 28

North Carolina Social Media Ohio Charlotte 28

Associations Now

AUGUST 2, 2017

Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. From #OSAE17 : 3 Marketing Trends for Association Professionals to Watch – [link] #assnchat @OhioSAE @danfarkas pic.twitter.com/XeuudJcVKQ. Considering an email newsletter redesign?

Georgia 43

Georgia Ohio Newsletter Social Media 43

Associations Now

AUGUST 14, 2019

With a send-off from country singer Brad Paisley, the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, is officially in the books—which means it’s time to reflect on lessons learned and how to bring them to your organization. Network for Good shares do’s and don’ts of social marketing. Not every day at work is easy.

Las Vegas 49

Las Vegas Columbus Ohio Social Media 49

Association Adviser

SEPTEMBER 21, 2016

The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. . #10

New York City 60

New York City Ohio New York California 60

Associations Now

AUGUST 30, 2017

Beth’s Blog takes a look at how the United Way of Central Ohio implements its program. Ragan’s PR Daily shares content marketing tips from the women of Game of Thrones. There isn’t one sure solution to the association engagement problem, says Amanda Kaiser of Smooth the Path. Spoiler alert.

Ohio 46

Ohio Social Media Products Content 46