Associations Now

SEPTEMBER 24, 2019

From Anchorage to Honolulu to Omaha, it’s amazing how winemaking is spreading, and yet, the ability for craft winemakers to get their products recognized and shipped to market can be hampered simply by size.”. “Many consumers don’t understand that there is a wine region literally an hour’s drive from every major city in the U.S.,”

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Associations Now

AUGUST 4, 2017

” The current campaign, which also led more than 200 indie labels to hop on board, isn’t the first time that Bandcamp has used its popularity and marketing power to advocate for an issue. You would absolutely not say ‘Oh, I would go learn from Warren Buffett for a month, but I just don’t like Omaha, so forget it.’”.

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Associations Now

JANUARY 31, 2014

Apologies for starting a news piece with a bit of personal opinion, but Oreos are tasty enough to market themselves. Still, there’s always room for smart marketing, as the team behind the cookie brand learned a year ago. A Super Bowl marketing primer in today’s Lunchtime Links: Power out? No problem.

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Associations Now

JANUARY 27, 2014

This sort of brand hijacking doesn’t always work, but organizations can certainly gain a lot of free exposure from this approach if it’s done well—as the Greater Omaha Convention and Visitors Bureau did when it riffed on Peyton Manning’s play-calling a couple weeks ago.

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Jamie Notter

MAY 10, 2012

Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. Markets are conve­rsations and organ­izations can harness conve­rsations in order to create value.

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Beth Kanter

JANUARY 2, 2015

In the US, I keynoted and gave workshops at nonprofit conferences in Pittsburgh , North Carolina , Buffalo , and Omaha. I also gave a plenary talk at AFP in San Antonio, Texas. I keynoted at the Grant Manager’s Network Conference and was on a panel with Alex Samuel and Jeremiah Owyang at SXSW.

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AssociationChat

AUGUST 13, 2020

At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. Visit Omaha. Or, if they did, maybe I wasn’t part of that list. David Patt posted a great summary of his overall impressions and feedback for the conference on LinkedIn, too. Visit Austin.

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