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The ‘Buffett effect’ Warren Buffett, the CEO of Omaha-based conglomerate Berkshire Hathaway and currently the sixth wealthiest person in the world , has an outsized impact on the state’s giving landscape. The Omaha Community Foundation is the 12th largest community foundation in the country, awarding more than $280 million in 2023.
From Anchorage to Honolulu to Omaha, it’s amazing how winemaking is spreading, and yet, the ability for craft winemakers to get their products recognized and shipped to market can be hampered simply by size.”. “Many consumers don’t understand that there is a wine region literally an hour’s drive from every major city in the U.S.,”
Apologies for starting a news piece with a bit of personal opinion, but Oreos are tasty enough to market themselves. Still, there’s always room for smart marketing, as the team behind the cookie brand learned a year ago. A Super Bowl marketing primer in today’s Lunchtime Links: Power out? No problem.
This sort of brand hijacking doesn’t always work, but organizations can certainly gain a lot of free exposure from this approach if it’s done well—as the Greater Omaha Convention and Visitors Bureau did when it riffed on Peyton Manning’s play-calling a couple weeks ago.
Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. Markets are conversations and organizations can harness conversations in order to create value.
In the US, I keynoted and gave workshops at nonprofit conferences in Pittsburgh , North Carolina , Buffalo , and Omaha. I also gave a plenary talk at AFP in San Antonio, Texas. I keynoted at the Grant Manager’s Network Conference and was on a panel with Alex Samuel and Jeremiah Owyang at SXSW.
At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. Visit Omaha. Or, if they did, maybe I wasn’t part of that list. David Patt posted a great summary of his overall impressions and feedback for the conference on LinkedIn, too. Visit Austin.
” The current campaign, which also led more than 200 indie labels to hop on board, isn’t the first time that Bandcamp has used its popularity and marketing power to advocate for an issue. You would absolutely not say ‘Oh, I would go learn from Warren Buffett for a month, but I just don’t like Omaha, so forget it.’”.
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