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Understanding the differences between partnerships and sponsorships is crucial to making informed decisions that align with your organizations goals. A partnership is a collaborative relationship between two or more organizations working together to achieve shared goals. What is a Partnership? What is a Sponsorship?
Find a list of organizations to support in the Helene Response & Rebuild: Western North Carolina Resource Guide. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. I can’t even fathom the loss of lives—we haven’t yet heard the worst of it.
Fellow membership geeks, it’s here: the 17 th annual edition of the membership marketing benchmarking report from MGI. Identifying and Leveraging Your Allies Hear about the critical importance of recognizing and collaborating with key allies within your organization to maximize effectiveness and achieve shared goals. 1 CAE credit.
. – Documentary-Style Storytelling (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. 1 CAE credit. More info/register.
They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences.
Tap into the expertise and marketing dollars of industry partners, who can help you fund the courses you need to meet new market demands and get ahead of the competition. ExpoLogic takes you through the essential elements of an event strategy , including the event’s purpose, goals, planning process, marketing, metrics, and ROI.
Many organizations participate in GivingTuesday to launch end-of-the-year fundraising campaigns. How to celebrate GivingTuesday at your organization Begin celebrating #GivingTuesday at your association by following these six simple steps: 1. #GivingTuesday is a global generosity movement held every Tuesday after Thanksgiving.
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Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions
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Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Nows the time for your organization to embrace Artificial Intelligence (AI), if you havent already done so. Our blog is here to help! Register now.
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For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.
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Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
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Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.
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Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.
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As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Source: Capterra ] “GrowthZone allows us to update multiple databases with one change, which has been a significant time saver for our organization.
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Discover how forward-thinking organizations are leveraging artificial intelligence to make data-driven decisions and maximize member value. AI is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale. With these insights, the association refined its marketing strategy.
Or are we recognizing supporting the organization? You dont have to be an ASAE member to attend this consultant-organized event. Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting *All events are online at Eastern Standard Time unless otherwise noted. Employee feedback. More info/register. 1 CAE credit. 1 CAE credit.
340B Health , an organization advocating for hospitals and health systems serving vulnerable communities, faced a rapidly changing regulatory environment. At the time of this transformation, Ted Slafsky served as CEO of 340B Health, guiding the organization through a critical period of change. that are relevant today.
Boosting Member Retention: How to Keep Your Association Strong By Michelle Moser, Director of Marketing and Communication Member retention is necessary for any successful association. By delivering well-organized and engaging experiences, we help associations create events that keep members returning year after year.
The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Digital literacy is now a foundational skill, and the ability to leverage technology will determine the future success of your organization.
Estimate Revenue Streams List Be sure to describe in detail the common revenue sources for your specific organization. Budget plan should align with your strategic plan Touch base with all stakeholders to assess any changes from last years goals 3. events, publications) 4.
As they enter the workforce, theyre looking for organizations that reflect their values, offer flexibility, and create opportunities for growth. Lets say youre creating a professional development pathway for marketing professionals. These individuals have high expectations for their memberships.
Consistent design helps tie the event to your organization and gain the trust of members and potential attendees. Some organizations choose to include an FAQ section on their Events page to answer miscellaneous questions outside of the standard event details. Provide clear and concise information about the event.
That helps organizations avoid getting caught into short-term, reactive thinking. The CEO might have a very strong leadership profile, but they may still need a chief innovation officer or digital marketing officer or chief technology officer,” van der Oord said. “If
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I joined the breakout room on the topic of membership marketing. As Anna Caravelli and I discussed in our 2015 whitepaper, Leading Engagement from the Outside-In , what we should be after is “level four” engagement, where: Organization is product-agnostic. It seeks a network of partners to serve customers needs.
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How well does your membership strategy and marketing align with her assertion? Elizabeth Stice at Current offers a slant from outside our industry on why membership organizations are worth the effort. You dont have to be an ASAE member to attend this consultant-organized event. AIs impact. Membership benefits.
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Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Try offering a limited-time membership discount to encourage potential members to finally make the leap and join your organization.
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