Blue Sky eLearn

SEPTEMBER 10, 2021

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. That’s why marketing is such a crucial step to the success of your association events. Curate personalized membership outreach. Optimize Your Content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Aptify

JUNE 25, 2024

How can you continue to attract new members to your organization? Just think: Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. Know your value. Evaluate your resources.

Organization 138

Organization Recruitment Recruiting Social Media 138

Aptify

JUNE 6, 2024

Here’s what to look for in software that will take your organization well into the future. When your association or union is large and complex, you have unique goals and challenges to address – and your organization changes over time. This infographic will help you make the right choice for your organization.

Membership Management 136

Membership Management Software Organization Tips 136

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Source: Capterra ] “GrowthZone allows us to update multiple databases with one change, which has been a significant time saver for our organization.

Marketing 103

Marketing Software Review Membership Management 103

Nimble AMS

JULY 10, 2024

The same can be said for your organization, as it is making plans for its next association management software (AMS). Read our blog to begin preparing your organization for new technology today. To meet the technological needs of your organization and build your expert selection team, consider the following tips: 1.

Technology 123

Technology Tips Organization Revenue 123

Elevating Engagement

FEBRUARY 24, 2023

Last week I asked which organizations you think are staffed with Chief Experience Officers. The organizations that are staffed with Chief Experience Officers are also the organizations that stand out in their respective categories. Positive experiences will make your organization memorable and remarkable.

Organization 81

Organization Marketing Sample Tips 81

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant.

Marketing 169

Marketing Tools Examples Content 169

Wild Apricot

SEPTEMBER 2, 2020

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 7 steps to create your own with examples.

Marketing 365

Marketing Examples Organization 365

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

HighRoad Solution

MARCH 31, 2020

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated. Theses associations are not wrong.

Marketing 78

Marketing Organization Cost Resources 78

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Let’s jump in! .

Organization 232

Organization Software Newsletter Tips 232

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

Directory 147

Directory Organization How To Kansas City 147

Association Freak

MARCH 26, 2021

Reading Time: 3 minutes Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.

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Organization Marketing Strategy 153

YourMembership

OCTOBER 25, 2013

The post The Marketing of Value for your Organization appeared first on YourMembership.com. Membership Management communication marketing member value value' You can’t introduce value without knowing what someone finds valuable. You can ask directly, you can listen to member conversations online, you [.] ( Read more. )

Marketing 150

Marketing Organization Membership Management Communications 150

Wild Apricot

SEPTEMBER 15, 2022

This international day of giving is a nonprofit’s dream, but there sure is a lot of competition with other organizations! Ah, Giving Tuesday. In order to make Giving Tuesday your most profitable day of the year, it’s so important to get.

Marketing 434

Marketing Organization 434

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing How To Discount Tips 81

AMR Management Services

JUNE 11, 2024

Whether your association aims to raise cause awareness, boost event attendance, or increase membership, a narrowly focused marketing campaign is the key to inspiring action. Using data to inform your marketing strategy leads to higher enrollment, greater event turnout, and improved membership retention.

Tips 94

Tips Strategy Marketing Organization 94

Wild Apricot

DECEMBER 1, 2017

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.

Marketing 416

Marketing Examples Organization 416

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. In today’s fast-paced and flexible workplace, organizations must act and innovate to stay relevant and competitive. You know your organization’s strengths and weaknesses. What marketing channels have the most impact?

Strategy 83

Strategy Organization Technology Resources 83

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

Marketing 235

Marketing Cost Case Study Communications 235

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Newsletter Social Media 52

Higher Logic

FEBRUARY 15, 2018

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Top 5 Tools for Your Marketer's Toolbox. Email Marketing.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Marketing Cloud. Expect to automate your data to level up your marketing campaigns and inspire member loyalty.

Organization 119

Organization Massachusetts Revenue Survey 119

YourMembership

JANUARY 6, 2020

And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Recent research shows that members primarily join associations for career growth opportunities.

Marketing 195

Marketing How To Revenue Resources 195

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.

Marketing 189

Marketing Price Education Content 189

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.

Organization 138

Organization Certificate LMS Membership Management 138

Associations Now

JANUARY 23, 2019

So some investors may have gotten conditioned to the idea that markets kind of always go up—which is certainly not the case.”. Then if the association needs to dip into reserves, they can use the intermediate fund, and not worry about the markets going up or down too much. “As Please share in the comments.

Organization 61

Organization Marketing Class Revenue 61

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them. But are they?

Marketing 72

Marketing Cost Email Marketing Social Media 72

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

Marketing 75

Marketing LMS Social Media Course 75

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins. Let’s delve into this.

Report 52

Report Organization Analysis Strategy 52

GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. And wouldn’t it be great if you had time in your schedule to meet one-on-one with leads to tell them about your organization and find out if they were truly a hot prospect?

Marketing 148

Marketing Social Media System Price 148

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88