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Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.
The Events Industry Council is pleased to announce that the Pennsylvania Convention Center, an ASM Global managed facility, has achieved recertification to the GOLD level of the EIC Sustainable Event Standards. The standards provide event planners and suppliers with prescriptive actions for producing and delivering sustainable events.
Many associations still run orientations the way the Pennsylvania School Boards Association used to: “We talked at new members — the ‘It’s all about us’ approach.”. Invite new vendor members to a marketing workshop where a veteran member panel explains how to market and develop business within the association.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. Peter Calcara, CAE, Vice President, Government Relations, Pennsylvania Institute of Certified Public Accountants. – Email Marketing: The Workhorse of Online Communications.
The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Learn about powerful organizational strategies that cultivate future leaders and long-term success. Register here. (1 1 CAE credit).
MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Weaver, Website Manager, Pennsylvania Bar Institute. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. 1 CAE credit.
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. Peter Calcara, CAE, Vice President, Government Relations, Pennsylvania Institute of Certified Public Accountants. – Email Marketing: The Workhorse of Online Communications.
Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.
In the work, Saerom Lee, an assistant professor of marketing at The University of Texas at San Antonio, and coauthors Karen Winterich, an associate professor of marketing at Pennsylvania State University, and Lisa E. The Role of Greed Perceptions in Consumer Support for Social Ventures.”.
Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2
Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.
Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct. 6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ).
Other benefits: Real estate associations have taken the spotlight in previous “Best Benefit Ever” columns, for offering services as diverse as domain names , local market data , and mobile apps. Currently, nearly half of all Realtors in the United States and Canada (more than 510,000 professionals) have access to Tech Helpline.
Membership Marketing Video: Pennsylvania Builders Association. The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Meet the Trades: Tidewater Builders Association.
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Membership, Marketing & Engagement. Speaker: Brianne Wheeler, Director of Marketing at PropFuel. CAE credit.
By Steven Worth President, Plexus Consulting Group Associations are finding success in adapting business practices from the for-profit sector for their own use, and this includes the discipline of detecting and targeting market trends. Market-driven U.S. Market-driven U.S. is actually declining.
The decision was made to install artificial turf instead of real grass, and much of the materials are being shipped in from across the world, with the artificial grass coming from France and the clay shipped over from Pennsylvania in the US.
Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Marketers try to scale personalized communications all the time and get themselves in trouble because we can sniff out unauthentic messaging. Usually, twenty to forty people are there for every meal.
In some states, like Florida, Arizona and Pennsylvania, there are criminal penalties with fines for non-compliance. Affordable Nonprofit Marketing Training for Your Staff, Volunteers, and Board. The Nonprofit Marketing Guide Webinar Series gives you the real-world, practical tips you need at a price you can afford.
fielddrive, the innovative event onsite services company headquartered in Belgium, is expanding operations in the United States to meet the growing market demand for in-person and hybrid events. Currently, fielddrive operates two North-American logistical hubs in Phoenix, AZ, and Philadelphia, PA to serve the U.S.
Topics this workshop will cover include: Primary market ticketing : Transparency and lack of ticket availability. Resale ticket market : Disclosures of pricing, fees, and speculative tickets. Ticket bots and the Better Online Ticket Sales Act (BOTS Act).
See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.
Association jobs are found in every state, but they are primarily clustered in California, New York, Illinois, Florida, and Pennsylvania and of course, Washington, D.C. Associations and non-profits employed more than 1.6 million people in 2009. nearly 1 out of every 10 private sector employees works for an association.
David Schulz, CIPP/US, is a privacy professional who has been a nonprofit manager and director for thirty years, initially in marketing and media relations, then fundraising and leadership. And, it is to be hoped, that in making our own organization’s more privacy sensitive, we strengthen our communities as a whole.
That’s where the Freedom Forum, the nonprofit that operates the Newseum, landed after announcing its plans to sell its prominent building , located at 555 Pennsylvania NW in Washington, DC—a prime spot that’s within walking distance of all three major branches of the federal government. Other Links of Note. Take a mental health day lately?
I hadn’t thought about that sides of things myself, until I came across an article in The Washington Post this week about how the Little League World Series is going to handle the eclipse, which will pass through its Williamsport, Pennsylvania, complex a little after 1 p.m. Explore St. Louis has a list of events on its website.
While I was there, I ran into an old reporter friend who had decided to cover the event because it gave him the opportunity to talk to nonprofit leaders whose organizations were affected by a delay in approving Pennsylvania’s state budget. He also serves as Nonprofit Marketing Guide’s adviser on public relations.
Associations that market their learning courses and provide more affordable membership rates are likely to better entice and support freelancer members. During new member onboarding, introduce freelance members to the many marketing opportunities offered by your association,” the team says. “We
While many see this as detrimental to the future of membership organizations, Pennsylvania State University Brandywine professor Laura Guertin, a member of and blogger for the American Geophysical Union (AGU), assures us that memberships still have an important purpose. Other Good Reads. Should news organizations move to a nonprofit model?
And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience, and create automated marketing campaigns around recruitment with specific stories and messaging in mind. Weaver knows that challenge well, as she works to serve more than 17,000 registered nurses in Pennsylvania.
She has a bachelor’s degree in journalism from Howard University, a master of education degree from the University of Pennsylvania, and recently spent a year studying Portuguese in Brazil on a Boren Fellowship. . She is passionate about food insecurity in marginalized communities and promoting food system justice.
I hope you will take this information and have a meeting with your team to ensure your digital marketing efforts wont be drastically impacted. Consider: Managing expectations internally ensure that staff knows that the elections are going to impact your marketing thus registrations and renewal numbers this Fall.
Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. Zero in on Your Unengaged Members By Joe Rominiecki via AssociationsNow The Pennsylvania Institute of Certified Public Accountants created a member engagement metric that is elegant in its simplicity.
Make your message clear: In a guest post on Kivi’s Nonprofit Communications Blog , Kristan Allen, director of marketing and communications at the Mentoring Partnership of Southwestern Pennsylvania, shares insight into concise key-message creation. Hint: “Keep it simple, sweetheart.”.
The group focused its efforts on markets near major shale plays like Marcellus (New York, Ohio, Pennsylvania, and West Virginia), New Albany (Illinois, Indiana, and Kentucky), and Haynesville-Bossier (Arkansas, Louisiana, and Texas), among others.
As David Meerman Scott writes in The New Rules of Marketing and PR, news/information is now Real Time. ASAE Association CEOs association executives association management association marketers Chip Heath Dan Heath Made to Stick SCD Group' It found that averages were highest in the spring and summer. And, Real Time is a mind set.
Here’s how a few associations are celebrating and supporting volunteerism this week: Several associations and nonprofits in Carlisle, Pennsylvania , participated in a “Volunteer Speed Dating” event to help kick off the week, The Sentinel reported. If you want to serve your community, we are the place to be.”. Let us know in the comments.
In “ How Concerns About Status Affect New Product Adoption ,” we hear from Christophe Van den Bulte, marketing professor at the Wharton School of the University of Pennsylvania, who explains that there is more nuance to the old adage “keeping up with the Joneses.” Status Seekers. When I spoke with Heidi K.
As David Meerman Scott writes in The New Rules of Marketing and PR, news/information is now Real Time. It found that averages were highest in the spring and summer. Your response should be posted on your website and to all your social media platforms. You should get it to the media electronically and/or via Twitter.
We have worked and/or are presently working on legislation with nonprofit associations in California, Texas, Pennsylvania, Illinois, and Florida. We were successful in helping to get a few provisions changed in Pennsylvania and California.
The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. But that doesn’t mean Uber is a terrorist group, as one association executive recently suggested. “It is exactly the same menace.”
The report also suggested that PIA is considering a move from its headquarters in Sewickley, Pennsylvania—a suburb of Pittsburgh—to offices in the city. Last week, the group reduced its staff size by 15, according to a report on an industry website. In a letter , PIA President and CEO Michael Makin confirmed the staff reductions. “To
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