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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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New Member Onboarding (Part 2)

Reid All About it

Many associations still run orientations the way the Pennsylvania School Boards Association used to: “We talked at new members — the ‘It’s all about us’ approach.”. Invite new vendor members to a marketing workshop where a veteran member panel explains how to market and develop business within the association.

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Association Brain Food Weekly: 3.28.16

Reid All About it

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. Peter Calcara, CAE, Vice President, Government Relations, Pennsylvania Institute of Certified Public Accountants. – Email Marketing: The Workhorse of Online Communications.

LMS 170
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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Weaver, Website Manager, Pennsylvania Bar Institute. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. 1 CAE credit.

LMS 276
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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Learn about powerful organizational strategies that cultivate future leaders and long-term success. Register here. (1 1 CAE credit).

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Association Brain Food Weekly: 3.28.16

Reid All About it

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. Peter Calcara, CAE, Vice President, Government Relations, Pennsylvania Institute of Certified Public Accountants. – Email Marketing: The Workhorse of Online Communications.

LMS 150