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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Social Media Examiner explains Blab in more detail. Register here. (1 1 CAE credit). Fri 2/12 at 2:00 p.m. Online chat.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Weaver, Website Manager, Pennsylvania Bar Institute. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. More info/register.

LMS 276
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The Elections Are Going to Impact Your Email – It's Time to Adjust Strategies and Have A Discussion About It

Email Maven

I hope you will take this information and have a meeting with your team to ensure your digital marketing efforts wont be drastically impacted. Consider: Managing expectations internally ensure that staff knows that the elections are going to impact your marketing thus registrations and renewal numbers this Fall.

Strategy 130
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Association Brain Food: 9.15.23

Reid All About it

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 264
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7 Award-Winning Ideas for Building Associations

GrowthZone

Membership Marketing Video: Pennsylvania Builders Association. SEE ALSO: August Social Media Ideas for Associations. The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition.