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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Association Brain Food Weekly: 4.12.19

Reid All About it

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). 1 CMP credit. Host: PCMA.

LMS 276
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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. 1 CAE credit.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.

Revenue 39
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Association Brain Food Weekly: 04.19.19

Reid All About it

Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Hosts: Billhighway and Mariner Management & Marketing. 4 CAE credits. 4 CAE credits. Info/register (fee).

DC 170
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5 Steps to Crafting a Compelling Narrative from Impact Data

Achieve

Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Consider the success of your past marketing or communications efforts. Next, review outcomes from past marketing campaigns. Revise and refine.

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Wednesday Buzz: Making the Most of Mobile

Associations Now

In an article for Cvent , Michelle Bruno, president of Bruno Group Signature Events, says event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. For instance, she cites the rise of wearables as a trend event planners should take into account.