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Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.
Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). 1 CMP credit. Host: PCMA.
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. 1 CAE credit.
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.
Discuss elements your association should take into consideration when exploring or offering virtual components/communities, including volunteer roles and management, technology, membership models, financial banking, and more. Hosts: Billhighway and Mariner Management & Marketing. 4 CAE credits. 4 CAE credits. Info/register (fee).
Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Consider the success of your past marketing or communications efforts. Next, review outcomes from past marketing campaigns. Revise and refine.
In an article for Cvent , Michelle Bruno, president of Bruno Group Signature Events, says event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. For instance, she cites the rise of wearables as a trend event planners should take into account.
The printing industry has been hit hard by advances in technology over the past decade—there’s no denying that. The report also suggested that PIA is considering a move from its headquarters in Sewickley, Pennsylvania—a suburb of Pittsburgh—to offices in the city. But our commitment to our core service offerings will remain unchanged.
Evolving technology, accelerated by a public health crisis, has opened more education and training options at a lower cost and at a wider range of levels and subjects than ever before. . Some will offer a certificate program, as either a way to test the market for a more expansive program later, or as a gateway into a full degree program. .
The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. “It combines class-winning and -leading, um, you know, technology and stuff,” he said of the truck. “It is exactly the same menace.”
. “There is much more use of laser and GPS-guided equipment, building-information modeling, and other things that require computer skills and use of technology that was not common before the recession,” Ken Simonson, an economist for the Associated General Contractors of America, told the magazine.
change in technologies. He didn’t see how it would be impossible to get on-the-job training with every new fundraising technology, or how ensuring your staff is “getting it” through education and training can accelerate a fundraising program much faster than discovering they “don’t” through trial and error. . Even more so.
As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Through a combination of financial investment, education, and technology, TMA has made business intelligence—the transformation of raw data into useful business information—part of its day-to-day culture. But that’s changing.
Community foundations across the country have been promoting local giving days to motivate people to support nearby charities, encourage nonprofits to embrace technology, and bolster their reputations. For its part, Kimbia’s technology team tried to fix the problem. Kimbia, an Austin, Tex.-based But not this year. million over 5 years.
Technology has a way of making us think that some things are brand-new when really what’s new is the gadget and not the basic methodology. Sometimes you need long-term theoretical education to put practical knowledge into context. If that’s the case, no problem. Just know that going in. Educate on the cutting edge and the basics.
EventCamp East Coast was held in Plymouth Meeting, Pennsylvania on November 12th and 13th; I wrote a blog post on that weekend entitled: “14 Personal Highlights from EventCamp East Coast” Here is a recap of the November 17th tweetchat. DKRex : Gordon Graham at NJEMS conf. thanks to @ suzannecarawan. MelCMP : Event Mobi for sure.
Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.
Why it works: Referred to as the “Genius Bar for Real Estate,” Tech Helpline hits a major pain point, technology snafus, that many professionals face as they use mobile devices while floating among properties. And the offering quickly proves popular with members.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Other states with strong representation include California (16), New York (6), Pennsylvania (5), Florida (4), and Texas (4). Marketing Strategist.
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