Reid All About it

MARCH 23, 2012

I thought of “turn ‘em and burn em” recently when I read this in MGI’s Membership Marketing Benchmark Report : for every dollar spent on recruitment, associations spend only 27 cents on new member onboarding and engagement. Phoenix (Flickr). Why is so little dedicated to new members, the ones most at risk for not renewing?

Phoenix 150

Phoenix Recruitment Recruiting Report 150

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Education 351

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Director of Client and Market Success, ?rasa.io. (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 3/8 at 11 a.m. –

North Carolina 370

North Carolina Certificate Strategy Case Study 370

.orgSource

SEPTEMBER 17, 2024

When you identify what’s truly meaningful to your members, then engagement and recruitment are not a big deal.” One member shop in Phoenix boasts it is ‘digital in everything it does.’” When associations struggle with recruiting members it is because they haven’t figured out how to sell the power of that group dynamic.”

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Phoenix Recruiting Recruitment Technology 88

MultiBriefs

AUGUST 24, 2021

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. Determine market share by identifying the potential membership compared to the number of dues paying members.

Phoenix 52

Phoenix Revenue Cost Committee 52

Reid All About it

NOVEMBER 18, 2016

In September, after a few days in Phoenix where Jim had a conference, we headed north to Sedona for a few days of hiking. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Presenters: Sean Holladay, co-founder and chief marketing officer, Crowd Mics.

Phoenix 150

Phoenix Conference Class Recruiting 150