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APRIL 4, 2025

Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Hear from successful salespeople who will share how they leverage this data to prioritize lead follow-up, have more valuable conversations and more effectively convert those prospects into meetings, pipeline and revenue.

Revenue 213

Revenue Software Certificate Education 213

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Presenters: Ann H. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Arianna Rehak, Matchbox Virtual Media.

Montana 362

Montana Revenue Case Study Innovation 362

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman. Demystifying Event Marketing. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

NXUnite

FEBRUARY 4, 2025

Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials. Distribution.

Products 130

Products Guidelines Revenue Tools 130

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Hosts: Breezio.

Certificate 369

Certificate Revenue Conference North Carolina 369

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169

Revenue Case Study Milwaukee Price 169

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JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

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JANUARY 17, 2025

Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Host: Momentive Software Speaker: Jessica Lovell, Senior Product Marketer, Momentive Software Wed 1/22 at 1 p.m. More info/register. More info/register. 1 CAE credit. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

NXUnite

APRIL 8, 2025

Besides helping your organization make better financial decisions and build trust with stakeholders like donors, board members , and funders, there are instances when your organization must present a balance sheet. If your nonprofit undergoes a financial statement audit , presenting an updated nonprofit balance sheet is crucial.

Revenue 130

Revenue Resources Maine Review 130

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. – Revenue Success from Scratch: One Association’s Story. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

Spark Consulting

JULY 18, 2022

Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.

Marketing 39

Marketing Education Conference Revenue 39

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FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s Presenters: Natasha Udu-gama – AGU Thriving Earth Exchange, strengthening community science collaboration. Presenter: Dr. Elizabeth Lombardo, Ph.D.,

Revenue 322

Revenue Leadership Strategy Las Vegas 322

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenter: Kyle Jordan, Ed.M, Presenters: Ann H.

Montana 341

Montana Revenue Strategy Education 341

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APRIL 16, 2021

Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Adam Hostetter, CEO, FUSE.

Revenue 363

Revenue Strategy Team Content 363

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Lindsay Gross, Director of Facilitation Services, Event Garde. Presenters: Beth Arritt, Staff VP Marketing, AAAE.

North Carolina 74

North Carolina Content Montana Revenue 74

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk. More info/register.

LMS 369

LMS Certificate America Committee 369

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JANUARY 22, 2021

Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn. Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization?

Innovation 370

Innovation Education Communications Strategy 370

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Presenter: Cara Silletto, MBA, CSP, President & Chief Retention Officer, Magnet Culture. Presenter: Catherine Hackney, principal, Confident Communities Consulting. Presenters: Michael Hoffman, CEO of Gather Voices. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Leadership Technology 370

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APRIL 30, 2021

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Presenter: Mikki Williams. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: ASAE.

Education 354

Education Technology Strategy Revenue 354

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APRIL 2, 2021

A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Mike Murray, Content Marketing Institute ). Presenter: Lee Gimpel, Founder, Better Meetings. Educational coaches.

Revenue 335

Revenue Conference Education Resources 335

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart.

Technology 341

Technology Strategy St. Louis Tips 341

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SEPTEMBER 11, 2020

Presenters: Ann H. Presenters: Ian Webb, Head of Business Development, Eventsforce. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. More info/register.

LMS 329

LMS Montana Revenue Conference 329

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MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing millennials Strategy 369

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JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenter: Everett J.

Montana 365

Montana Content Price Strategy 365

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy. Innovation method.

Nashville 370

Nashville LMS Recruitment Recruiting 370

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenter: Kyle Jordan, Ed.M., Presenter: JoDee Curtis, SHRM-SCP, CPA, founder of Purple Ink.

San Diego 370

San Diego Strategy Education Price 370

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Host: Fridays@4.

Technology 370

Technology Strategy St. Louis System 370

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Presenters: Ann H.

Montana 351

Montana Certificate Conference Education 351

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JUNE 4, 2021

Presenter: Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. You’ll engage them directly in our live chat, and you can ask questions during their presentations. More info/register. 1 CMP credit.

Video 367

Video Innovation Content Education 367

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

Certificate 322

Certificate Revenue Technology Communications 322

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Ann H. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Presenters: Dan Ratner and Scott Oser. For many of us, the answer is a resounding “Yes.”

Revenue 259

Revenue Montana Case Study Education 259

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue 122

Revenue Discount Tools Certificate 122

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate Education eBook 135