Forj

APRIL 22, 2021

If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

Price 172

Price Course LMS Discount 172

YourMembership

OCTOBER 10, 2019

Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. How you price your content can make a.

Price 225

Price Education Content Revenue 225

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Price is great, and customer service easy to work with. Can also update your website at no cost every 3 years!” All rights reserved.

Marketing 103

Marketing Software Membership Management Review 103

Nimble AMS

NOVEMBER 6, 2024

As you research new AMS platforms, consider these four factors to inform an accurate price for your next AMS: 1. The primary investment components of AMS “Asking how much an AMS costs is like asking how much a house costs,” said Tirrah Switzer, Senior Director of Product Marketing.

Cost 124

Cost Software Association Management Price 124

Blue Sky eLearn

JULY 14, 2020

Offer Tiered Pricing . However, if you’re bringing your conference into a virtual format, and your conference had tiered pricing based on when you registered, why not use the same pricing model for your virtual event? One of the things we’ve heard is that virtual meetings are getting A LOT of last-minute sign ups.

Tips 363

Tips Conference Price Social Media 363

AssociationChat

APRIL 12, 2021

At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. This matters because your survey is typically the first step in market research.

Price 124

Price Survey Certificate Marketing 124

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. To an extent, it is.

Marketing 189

Marketing Education Price Content 189

Spark Consulting

FEBRUARY 12, 2025

So just flipping that equation – dropping the price for individuals and offering them more in the way of benefits – would be counter-productive. Having the entire team as members is better for the member organizations, and administering group memberships is easier for the association.

Recruiting 221

Recruiting Recruitment Price Cost 221

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Education 186

Velvet Chainsaw

JUNE 15, 2022

In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence.

Price 98

Price Tips Conference Cost 98

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Wild Apricot

FEBRUARY 5, 2020

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price.

Software 266

Software Price Marketing 266

Association Analytics

DECEMBER 9, 2024

Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.

Tips 169

Tips Tools Project Survey 169

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Blue Sky eLearn

MAY 4, 2020

How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. How large is your virtual events support and production teams?

LMS 282

LMS Price Learning Management System Case Study 282

Association Analytics

JUNE 2, 2021

For example, by looking beyond the sales numbers of an individual product and instead considering a market basket analysis (which product sales frequently occur together), you can gain important insights that would have been missed if the analysis stopped at the single product. Is there a correlation with behavior?

Products 282

Products Analysis Price Revenue 282

GrowthZone

AUGUST 18, 2021

That’s why you need to learn about— and start using—marketing automation. Marketing automation allows you to generate leads, turn leads into prospects, convert them into paying members, and correctly onboard them, so they become members for life. GrowthZone has a built-in marketing automation module. Sound ideal, right?

Marketing 148

Marketing Social Media System Price 148

Higher Logic

SEPTEMBER 12, 2017

Is pricing too low? Set Prices Carefully. Price is often the number one question people have when buying a product or evaluating a sponsorship offer. Set your prices deliberately, based on the perceived value of each package. Offer a range of pricing and commitment choices to give sponsors choices.

Revenue 222

Revenue Price Directory Newsletter 222

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Find out how you can use their platform year-round to continue to provide value to members, keep them engaged, and promote your annual conference so you don’t have to start your marketing back from zero each year.

Technology 264

Technology How To Case Study Price 264

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. Price: Free.

Tools 122

Tools Content Marketing Price 122

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Revenue and Pricing Strategies for Virtual Events. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Event Industry News

OCTOBER 31, 2024

Olympia Events has appointed Andy Price as Director of Marketing & Communications, a new role, as the iconic venue continues its journey to becoming part of London’s newest destination for culture, creativity and entertainment.

Price 59

Price Communications Marketing Recruitment 59

Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. marketing'

Discount 150

Discount Price Cost Strategy 150

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Gamification at events. EventMobi explains the psychology behind gamification. More info/register.

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. Tue 2/9 at 12 p.m. –

San Diego 370

San Diego Strategy Education Price 370

WBT Systems

JULY 26, 2016

Whether you choose to use the inbuilt eCommerce features, as in TopClass LMS , or choose to integrate with the eCommerce features in your AMS, you should be able to easily use coupons, tokens and multiple pricing options to manage content sales from your public and private catalogs, to members and non-members.

Revenue 240

Revenue LMS Learning Management System Course 240

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 291

Certificate Price Tools Member Engagement 291

Spark Consulting

NOVEMBER 7, 2018

But if different groups of members use different benefits in identifiable and trackable ways, yes, tiered pricing is a good way to go. What you do is bundle benefits together in ways that you can support based on member use data, adjust the pricing to be favorable, and market to the right members.

Price 170

Price Conference Team Examples 170

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Should membership include unlimited access to the learning program? Learn more. Watch now.

Content 117

Content Marketing How To LMS 117

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Maximizing Revenue through Smart Pricing Strategies. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Can I get an amen?!

Certificate 370

Certificate System Dallas Recruiting 370

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course 176

Course LMS Price eBook 176

Higher Logic

JULY 10, 2019

Successful cross-selling provides additional value for clients, and the best cross-sell offers are not only related to the initial solution, but also sold at a lower price point. DropBox’s pricing is a good example. Sprout Social uses this kind of pricing strategy. You’ve probably seen this in consumer advertising.

Revenue 184

Revenue Strategy Price Software 184

WBT Systems

OCTOBER 31, 2017

Another brand is always offering what they want at a better price or a more convenient time. How does this play out in the e-learning market? When e-learning is merely a commodity and all offerings seem the same, customers make decisions based on price and other convenience factors. Customer loyalty is a problem for every brand.

Discount 186

Discount Price Class Course 186