Reid All About it

FEBRUARY 28, 2025

Im happy to feature it as long as its not product-centric. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Fri 3/7 at 12 p.m.* 1 CAE credit. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Reid All About it

APRIL 18, 2025

Its not a product or a transaction When you join an association, you are making the decision to be a part of a community You are making a statement to the world about who you are and whats important to you. How well does your membership strategy and marketing align with her assertion? Membership is a relationship. AIs impact.

Strategy 270

Strategy Member Engagement Software Revenue 270

Associations Now

JANUARY 7, 2025

Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September. They have Google.

Report 105

Report Marketing Survey Content 105

Reid All About it

APRIL 4, 2025

Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Im happy to feature it as long as its not product-centric. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m. Plus, they provide a 30-day action plan.

Revenue 258

Revenue Software Certificate Education 258

Spark Consulting

DECEMBER 11, 2024

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.

Revenue 195

Revenue Education Survey Marketing 195

Reid All About it

NOVEMBER 1, 2024

Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 17, 2025

Hailey Mensik at WorkLife writes about ping fatigue in the workplace and how it hurts productivity. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Im happy to feature it as long as its not product-centric. Team messaging.

Education 264

Education Content Tools Strategy 264

Reid All About it

NOVEMBER 8, 2024

If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. 1 CAE credit. More info/register.

Certificate 252

Certificate DC Education Tips 252

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. I’m happy to feature it as long as it’s not too product-centric.

Certificate 264

Certificate Committee Education DC 264

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169

Revenue Case Study Milwaukee Price 169

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Use your data to optimize people and products.

Revenue 169

Revenue Products Discount Course 169

Nimble AMS

DECEMBER 20, 2024

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. Here are four key factors: 1.

Price 118

Price Strategy Committee Review 118

Reid All About it

MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Mon 5/12 at 8 a.m.*

Certificate 213

Certificate DC Strategy Revenue 213

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users.

Marketing 103

Marketing Software Membership Management Review 103

Reid All About it

APRIL 11, 2025

Learning revenue. Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Im happy to feature it as long as its not product-centric. Makes sense to me! They also explain how associations have adjusted their business models to monetize learning programs. Member service.

LMS 258

LMS Education Content Software 258

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

Spark Consulting

JULY 18, 2022

Coming in at number 6 in the all-time list of top ten Spark blog posts: Explaining Marketing to a Kid. I was director of marketing & sponsorship at the time, so I went with marketing as the easier topic. One problem that repeatedly trips up association marketers is the features v.

Marketing 39

Marketing Education Conference Revenue 39

Nimble AMS

DECEMBER 18, 2024

As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products. Are you looking to increase membership numbers, improve retention, or grow non-dues revenue?

Discount 103

Discount Price Revenue Tips 103

Achurch

MAY 7, 2025

In this post, well walk through how to build a solid annual budget, from historical analysis to flexible forecasting, tailored to the unique revenue streams and expenses of associations. Estimate Revenue Streams List Be sure to describe in detail the common revenue sources for your specific organization. events, publications) 4.

Cost 83

Cost Review Revenue Software 83

Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

Revenue 169

Revenue Products How To Member Engagement 169

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s I’ll be happy to feature it as long as it’s not too product-centric. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Virtual event sponsors/exhibitors.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips Strategy 361

Event Industry News

SEPTEMBER 12, 2024

Acquisition extends Cvent’s reach into the rapidly growing category of repeatable events trusted by marketers to generate awareness, create demand and grow revenue Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has acquired Splash, an event marketing technology company.

Marketing 111

Marketing Products Revenue Technology 111

Reid All About it

SEPTEMBER 13, 2024

Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Innovation culture. But how do you get it?

LMS 270

LMS Revenue Certificate Content 270

Higher Logic

OCTOBER 16, 2017

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services.

Press Release 187

Press Release Recruiting Recruitment Software 187

Reid All About it

NOVEMBER 29, 2019

I’ll be happy to feature it as long as it’s not product-centric. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Productivity is a drag. I’m happy to feature it as long as it’s not too product-centric. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 281

Revenue Education Innovation Strategy 281

Reid All About it

OCTOBER 23, 2020

Virtual event production. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars.

Revenue 300

Revenue Review Strategy Content 300

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 264

Revenue Certificate Education Tools 264

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.

Revenue 315

Revenue Strategy Tools Examples 315

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. I’m happy to feature it as long as it’s not too product-centric. Sorry, soapbox topic. I always julienne and sauté my greens.

Revenue 281

Revenue Austin Education Tools 281