Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

NXUnite

APRIL 8, 2025

This category includes accounts payable, accrued expenses, and deferred revenue, which youll record when your nonprofit has received payment but has not yet delivered the associated goods or services. The post Beginner’s Guide to Understanding a Nonprofit Balance Sheet appeared first on NXUnite by Nexus Marketing.

Revenue 130

Revenue Resources Maine Review 130

Spark Consulting

FEBRUARY 7, 2019

What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. That’s a good one!

Revenue 150

Revenue Price Cost Project 150

AvidXchange: Association Management

JANUARY 22, 2025

Economic Uncertainty Economic growth or slowdowns during an election year can significantly impact project demand, revenue projections, and financial stability in construction, real estate, and community association management industries. construction firms face hiring challenges.

Team 130

Team Cost Project Association Management 130

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. This project you’re working on, the new business or offering, what sort of value does it create?

Certificate 369

Certificate Revenue Conference North Carolina 369

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NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. 1 CMP credit. Host: ON24.

West Virginia 360

West Virginia Washington DC Revenue 360

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SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 281

Revenue Education Innovation Strategy 281

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JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Education 341

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AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Education Survey Certificate 370

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 264

Revenue Certificate Education Tools 264

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SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 264

Revenue Price Denver Tools 264

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Do you need support with membership marketing? Event budgets.

Certificate 322

Certificate Revenue Technology Communications 322

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JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Revenue and Pricing Strategies for Virtual Events. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. Tue 7/14 at 12 p.m. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

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SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

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SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. – 1 CAE credit.

Arlington 281

Arlington DC Washington Revenue 281

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SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. You can get everything you need in Brightfind’s RFP template for CMS and website design projects. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. Website RFPs. 1 CAE credit.

LMS 275

LMS Education Revenue Strategy 275

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APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

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SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. Credit card processors.

LMS 264

LMS Revenue Arlington Education 264

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FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.

Certificate 275

Certificate Denver South Carolina Strategy 275

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Facilitator: Anuja Miner, Project Management | Association Executive | Membership Executive | Account Director | Fridays@4 Member.

LMS 369

LMS Certificate America Committee 369

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Revenue 259

Revenue Montana Case Study Education 259

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Alina Cooper, Director of Project Management, Event Garde. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Event communications. Host: Event Garde.

North Carolina 74

North Carolina Content Montana Revenue 74

Blue Sky eLearn

MAY 16, 2019

Information about your team’s project management methods and tools being used – i.e. where to find project task lists or communication threads in Asana, Basecamp, Slack, etc. Some important reports that come to the top of my head include: Revenue reports. Some important items are: The marketing calendar.

Tips 211

Tips Education FAQ Sample 211

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

MAY 21, 2021

Much is uncertain, but current projections can help. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 233

Revenue Education Survey Strategy 233

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Education 351

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology Strategy St. Louis System 370

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130