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I’m live blogging from TEDx Raleigh this morning. TEDx Raleigh is an independently organized TED-like event. B corps as a marketing opportunity: Employees are seeking meaning in their work. Back in Raleigh, one mile from the Capitol, he built a coop. Soon the kids didn’t want to return to Raleigh.
Last night I went to Ignite Raleigh where the speakers, including a few of my friends, delivered a mix of inspiration, entertainment and education. Jeff holds a special place in my heart because he arranged a welcome lunch for me when I moved to Raleigh. Tagged: Content Marketing. The power of Twitter! Give it a try!
The release of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause , is finally less than a month away! in Raleigh, NC. RSVP for the Raleigh Book Party. I hope you’ll bring some nonprofit friends and join us in DC or Raleigh. See you there!
– Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association. Location: Clouds Brewing, 126 N West Street, Raleigh NC.
Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Location: FirstPoint Management Resources, 1500 Sunday Drive, Suite #102, Raleigh, NC. Presenter: Chris Cichon, Marketing, Boomerang. For many organizations, digital marketing is a new undertaking. Location: Raleigh, NC. 1 CAE credit.
Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. Host: American Marketing Association.
Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. Host: American Marketing Association. Location: Raleigh NC. More info/register.
Here’s what you need to know about Voice AI , “the next frontier of brand marketing.” And that means association marketing too. Hosts: Billhighway and Mariner Management & Marketing. These green-meeting elements can make or break even the most popular events, so it’s critical to market them strategically and advantageously.
What if you did your research, filled your community with valuable content, marketed it in all the right places and your members are still MIA? I first met Jen Newmeyer, who is the Food Bank’s social media person, at a Raleigh tweet-up last year. Read the rest at Avectra… Open Community Case Study – Food Bank.
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.
Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale. Why the disconnect?
In an effort to raise awareness, funds, and food as part of Hunger Action Month , starting at 6pm tonight, the Food Bank of Central and Eastern North Carolina will stream live online for 24 hours from their warehouse in Raleigh. My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld.
The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.
As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. AENC Affiliate Roundtable (Raleigh NC).
Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. AENC CEO Luncheon (Raleigh NC). Location: Raleigh NC. More info/register. *All Tue 2/14 at 1 p.m. 1 CAE credit.
– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs.
I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.
Speaker: Amanda Myers, Director of Product Marketing, Abila. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. Host: ASAE Marketing Council Section. Location: 18 Seaboard Restaurant , Raleigh, NC. Host: Abila.
Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center. Tagged: Association , Content Marketing , Digital Media , digitalNow , Twitter , Website. Happy Friday!
AENC Technology Roundtable (Raleigh NC). Location: Raleigh NC. Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. Learn why some apps fail, how to create an informative and engaging app experience, and how to effectively market your app. Wed 5/10 at 9 a.m. Host: ASAE.
Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Location: Raleigh, NC.
Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects. Host: American Marketing Association.
The 15 Coolest Things I’ve Learned about Digital Marketing in the Past Year (Association Chat). Plowman, global product marketing operations, QuickMobile. AENC Membership Round Table (Raleigh NC). Location: Raleigh NC. For many organizations, digital marketing is a new undertaking. More info/register.
The 15 Coolest Things I’ve Learned about Digital Marketing in the Past Year (Association Chat). Plowman, global product marketing operations, QuickMobile. AENC Membership Round Table (Raleigh NC). Location: Raleigh NC. For many organizations, digital marketing is a new undertaking. More info/register.
Location: Marketing General, Inc. Location: downtown Raleigh, NC. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. More info. (1 1 CFRE credit). Thu 3/17 at 12 p.m. (11:30 networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag). More info.
– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. Harness the Power of Content Marketing.
If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? An Unhip Locale. The problem. The solution.
This month, Association Adviser sat down with Andy Curliss, chief executive officer of the North Carolina Pork Council (NCPC), to chat about a job he was tapped for in November 2016 after 20 years of working as an investigative reporter and editor for The News & Observer (Raleigh) and as a division head for Gelia, Wells & Mohr, Inc.,
It takes a team effort to restore hope to young cancer patients, according to Ashley Martin, Roc Solid Foundation Director of Marketing. Our hearts are so full with love for this organization,” said mother Jenifer Ocampo.
With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. Here are three possible ripple effects. Those trends might lead some organizations to look for homes in other nearby regions that didn’t get the nod from Amazon.
On Tuesday, May 11, Gail Perry and Claire Meyerhoff are presenting a webinar at Nonprofit Marketing Guide called Turn Your Fundraising Event into the Best Party in Town. The NC Museum of Art once secured (gratis) a large corporate jet to fly around the state and pick up donors for a party back in Raleigh.
You are ready to add social media to your marketing mix, but others around you aren’t so sure. I’ll be in Raleigh, NC to teach this morning workshop for the Triangle Chapter of the Association of Fundraising Professionals. Online Marketing Basics for the National Association of Child Care Resource and Referral Agencies.
I’ll be writing more about it after Kivi and I recover from our Nonprofit Marketing Guide book party in Washington, D.C. The whole thing is clever and classy, but most importantly, it makes a connection, which often goes missing in nonprofit marketing. Send us a photo and Claire just might feature it here on Nonprofit Marketing Guide.
In just a few weeks, we will kick off our latest Nonprofit Marketing Accelerator – Becoming a Thought Leader and Media Darling. Mary Alice Holley is the Content and Media Relations Director for BC/DC Ideas , a full-service communications agency based in Raleigh, N.C. Mary Alice Holley. that works exclusively with nonprofits.
She holds a Bachelor of Arts degree from Elon University and lives with her family in Raleigh, N.C. Previously, she spent 11 years in magazine publishing, serving as editor of lifestyle, business, and women’s publications. 8:00 am – 10:00 am: Arrive at the office at 8:30 a.m.
She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses. She loves bad karaoke, is a foodie and lives in Raleigh, North Carolina with her seven pound fur-baby, Andy, who has his own Twitter and Instagram pages. .
The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. While eating lunch in Beaufort, I noticed the missed call and gave him a ring back around 2:30 pm while sitting on a sidewalk bench. He asked a bunch of questions about our experience.
After sweating out the stress, I clean up, drive the 35 minutes into downtown Raleigh, and start brewing the coffee while heating up oatmeal. I may do a quick scour on social media before heading out to see what I missed in the later evening hours. Eating breakfast at work has now become one of my favorite traditions.
Heather has served on the Board of Directors of the beehive collective (a giving circle in Raleigh), Democracy NC, and ncyt: NC’s Network of Young Nonprofit Professionals. Her most recent staff position was as the director of development and communications for the NC Conservation Network.
Raleigh NC 27607. marketing. (7). Enough already with this hyperactive behavior, this techno-tyranny and nonstop freneticism. We need to slow down and take a deep breath.".Amen. Yours, Jeff Davidson, MBA, CMC. Breathing Space ® Institute. 3202 Ruffin Street. 919-932-1996. Posted by Kathy Johnson. at 11:58 AM. Labels: Technology.
We really want to be able to tell a story about how specifically in North Carolina there is a diverse range in markets and how companies have gone to each of those regions and built businesses that have helped North Carolina’s economy. Other tour locations include stops in Asheville, Greensboro, Winston-Salem, Wilmington, and Raleigh.
She has led social media and marketing efforts for notable startups and socially-conscious nonprofits as well as national and regional businesses. She loves bad karaoke, is a foodie and lives in Raleigh, North Carolina with her seven pound fur-baby, Andy, who has his own Twitter and Instagram pages.
First, my wife and I are flying to Raleigh, North Carolina, for the FSU Seminoles versus NC State Wolfpack football game. Lots of trees fell in Tallahassee, luckily none of them hit my house or cars. The days without electricity gave us an opportunity to clean up. This month, I have some personal travel. Continued.
In the past, I worked for an association where we had to market the heck out of ourselves to draw dues-paying members. I'm involved in the Raleigh one. marketing. (2). When members are forced to pay to play we are really asking them to support every, single thing we do, however diverse. The monthly meeting is free.
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