Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Strategy 184

Strategy Marketing Tips Social Media 184

Blue Sky eLearn

MARCH 27, 2018

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Marketing: How will you encourage prospective members to attend? Marketing: Non-members might assume that an event hosted by your association is just for members. Let’s get to it!

Association Software 144

Association Software Recruiting Recruitment Software 144

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 2: Social Media. Example: “It would be much easier to create a social media group.

Social Media 254

Social Media Member Engagement Tools Revenue 254

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Event Industry News

APRIL 15, 2021

On a mission to become the ticketing partner of choice for independent music festivals, TicketSellers & Eventree has appointed Libby Urvois, as Client Success Manager, and Mollie Love, as Social Media & Marketing Manager. Now that things are looking up I’m delighted that the team at TicketSellers is growing once more.

Social Media 80

Social Media Marketing Recruitment Recruiting 80

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Social media advertising.

Recruitment 87

Recruitment Recruiting Minnesota Georgia 87

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

EventMobi: Association Events

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” ” -Karen Hill The question is, how do you connect with and recruit volunteers? .

Strategy 257

Strategy Tips Boston Social Media 257

Associations Now

MARCH 25, 2020

So when opportunities to make a difference suddenly arise, nonprofits need to have a recruitment plan ready, says a blog post by the Forbes Nonprofit Council. There are multiple ways to effectively recruit volunteers. Marketing in 2020. The post Daily Buzz: Recruiting Volunteers appeared first on Associations Now.

Recruitment 82

Recruitment Recruiting Texas Social Media 82

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruitment 146

Recruitment Recruiting Social Media eBook 146

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Aptify shares 50 ways to boost member recruitment and retention. To understand and get close to your members, follow marketing technology trends. After you add that episode to your queue, check out five podcast episodes that KiKi L’Italien enjoyed recently.

LMS 264

LMS Course Member Engagement Education 264

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruitment Recruiting Report 140

Reid All About it

MARCH 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS Recruitment Recruiting 370

Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Membership.

America 264

America Strategy Content Social Media 264

Thanks For Playing

AUGUST 2, 2012

Spark is a boutique consulting firm that provides strategic membership and marketing services for associations that have the willingness and capacity, at both the staff and board levels, to ask tough questions, take some risks, and reach for significant goals.

Social Media 150

Social Media Recruitment Recruiting Revenue 150

Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. It helps to optimize your presence on social media. Your existing members can also help in your recruitment efforts. Membership growth is a priority for most associations.

Recruitment 87

Recruitment Recruiting Social Media Newsletter 87

YourMembership

OCTOBER 16, 2014

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Revenue Class 150

Reid All About it

NOVEMBER 29, 2019

When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Aptify

JUNE 25, 2024

For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? Download here Let’s look at some proven tips for membership recruitment. So, how do you increase membership?

Organization 138

Organization Recruitment Recruiting Software 138

YourMembership

JULY 10, 2014

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. I received a large number of emails from people wanting to make sure they had a spot reserved for the broadcast.

Sample 150

Sample Social Media Recruitment Recruiting 150

Membership Marketing

FEBRUARY 15, 2021

In most instances, the root of the problem comes down to issues with their membership recruitment program. That is why in the book, Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission , I explore the impediments holding back associations’ membership.

Recruitment 75

Recruitment Recruiting Revenue Discount 75

Blue Sky eLearn

OCTOBER 19, 2020

If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! For instance, consider the following popular ways to track data and compare it to your association: Social media interactions.

Association Management 250

Association Management Committee Member Engagement Software 250

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification?

Minnesota 170

Minnesota Recruitment Recruiting millennials 170

Higher Logic

JANUARY 27, 2020

How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. He’s clear that this program is about community as a strategy – not social media tools or marketing. Matt’s current role: Online Community Manager at Genesys.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Individuals don’t need to provide any information for content. Learn more.

Content 117

Content Marketing How To LMS 117

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips Strategy 361

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruitment 130

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Member Experience Social Media Recruitment 100

Aptify

JULY 1, 2020

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members.

Recruiting 72

Recruiting Recruitment Tips Price 72

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Reid All About it

FEBRUARY 5, 2016

– How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. A lot of its user-generated content, like on every social media platform, is self-promotional garbage, but there’s good stuff if you know where to look.

Pennsylvania 150

Pennsylvania Social Media Recruitment Recruiting 150

Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Encourage current members to volunteer for events or try and recruit others for you. Focus on your social media marketing strategies.

Tips 201

Tips Software Recruitment Recruiting 201

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. How to Use Social Media to Raise Money Online. Tue 10/8 at 2 p.m.

LMS 186

LMS DC Washington Social Media 186